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Team Scope in Sydney, Australia | Brand



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Team Scope

Locality: Sydney, Australia

Phone: +61 418 661 670



Address: William Street 2041 Sydney, NSW, Australia

Website: http://teamscope.com.au

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25.01.2022 Having completing the new RT Health fund reception, dental and optical clinics, we wanted to ensure that clients were regularly welcomed with a fresh and vibrant new displays on each visit. After having your dental checkup, you are led by footprints through to the optical clinic where you can see all the latest in eyewear products displayed. Using cleverly crafted paper sculptures we created displays that are seasonally updated, so with every visit there is something new for you to see.



23.01.2022 In an age when cheap travel deals can be found at the tap of a screen, Metro Travel asked team scope to create a site to appeal to the high end market as well as the social media generation. With a responsive site that looks as great on a phone as it does on a computer, and a built in chat function that allows you to chat directly with an agent, Metro Travel are always on hand to give you something you cant get from a bargain basement website deal, Local Knowledge. The blog style site means that if you want to grab a cocktail before a show, or dinner at a restaurant that only locals know about, Metro Travel are on hand to create a personal handcrafted itinerary to make your trip not only insta worthy but totally unforgettable.

22.01.2022 Could your brand use a little refreshment this summer? I doubt youd find it surprising to hear that most companies cut back on marketing during the uncertainty of the last couple of years and you probably wouldnt be surprised to find out that now the pressures off a little, theyre starting to fund new initiatives again. And as a result, were starting to see a new trend brand strategies being reviewed and refreshed from the ground up....Continue reading

22.01.2022 RT Health Fund asked team scope to extend the RT brand into their new head office in Surry Hills in a way that would both embrace the 120-year-old funds industrial origins and express its commitment to a fresh new direction one that aims to continually demonstrate the high value it places on its employees and inspire fresh new faces to join the team. RTs new head office is designed to be a sanctuary for its staff: it utilises open space, freedom of expression, natural lig...ht, wood elements and green vegetation throughout the entrance and break out areas, and offsets the natural theme with decorative artefacts from train and shipping yards that hint at the companys industrial heritage. Staff common areas are relaxing and playful: a place for employees to chill out, communicate and express themselves. A balance between natural elements and tongue-in-cheek decorations both soothe and refresh and create an atmosphere of inspiration and fun. See more



20.01.2022 When youre interested in bringing new employees on board, its a great idea to put out the welcome mat and say hi! So as part of their recruitment program, John Holland asked team scope to put together a welcome book to go out to potential new employees. Expanding on the theme from our successful John Holland graduate recruitment website, we used a big, hand-drawn font in traditional John Holland colours, which gives the booklet a friendly feel and a bright, spontaneous look.... This is offset by the clean professionalism of the information pages, which lay out the relevant company details in a simple, easy-to-read style and full-page spreads with images and testimonials from current staff give the book a personal touch. This welcome book gives potential employees a great idea of what it would be like to work for John Holland from the nuts-and-bolts details to the all-important company vibe and plays an integral role in the businesss overall employer branding strategy. See more

20.01.2022 John Holland tackles big projects and they make sure every tiny feature is absolutely perfect. So when the time came to create their 2011 Annual Report and Financial Review, we knew the design had to show off both the scale of their achievements and the commitment to detail that makes them possible. We embraced the theme from the big picture to the smallest detail and used a circle motif inside and out to create a magnifying effect that gives the little things that have a... big impact the attention they deserved. Inside, the business sector pages featured full-page images of John Holland projects shot with a wide-angle lens paired with close-ups that enable you to appreciate the results from every angle. With bright, engaging images and design details that draw your eye to significant features, team scope has created reports that give both the macro and the micro their due because its the small details that make the big picture work!

18.01.2022 Always work with people you respect and admire. Thats the reason Team Scopes Katie Selby chose Xclusiv Built Projects to help with several development projects in Rozelle, Sydney. Their commitment to their projects, their eye for detail and the overwhelming positive feedback from clients were a winning combination. Once Xclusiv had seen the work that Team Scope had produced and our similar work ethic, they knew we were the right team to help them project their image online.... We built them a clean and elegant website to showcase their many stunning projects and give them the tools to market their business not just through their clients word-of-mouth, but to the wider community and beyond.



17.01.2022 See ya, CBD, weve headed to the hills Surry Hills that is! team scope has relocated to a new office in a gorgeous terrace at 33 Albion Street Surry Hills and the stunning location and beautiful buildings are the perfect new headquarters for team scope. This move is great for team scope, but more importantly, its great news for our clients as well. With loads more space and a bright and homely atmosphere, team scope is ready to break free from city life and enjoy all the... benefits that Surry Hills has to offer: plenty of off-street parking for clients, fabulous outdoor break-out areas, a more relaxed atmosphere and everything a bunch of creative designers could ask for (including space for a much bigger booze fridge for our compulsory team cocktails on Fridays!) So, pop in to see us so we can give you a guided tour of our new studio and show you just how much impact environment has on creativity with some great new ideas to take your business to the next level!

16.01.2022 Team scope love great design from all over the world and we are always looking for products that are beautifully designed as well as practical for everyday use. So we are especially excited to have joined forces with Studio Jose de la O to introduce Australia & New Zealand to their beautiful Anti-Fly Sphere. In the street markets of Mexico, hanging a plastic bag full of water from the ceiling of several kiosks, is a traditional way to scare flies away from most of the market. The refraction of the water amplifies colours and movement making the fly nervous and scaring it away. From these humble beginnings, the Fly Sphere was born, making it the perfect modern, sustainable pesticide, where the insect remains unharmed and the food is free of flies. You can purchase online from www.flysphere.com.au.

15.01.2022 The Scope Property value proposition is all about adding value to clients by being different - and the SP brochure is a perfect illustration of the things that make the difference. With a combination of clean lines and innovative design, this brochure takes luxury real estate to a new level, blending design and purpose in one stunning document that draws elements of the Scope Property brand together and introduces new clients to the Scope Property experience. Printed on a matt cream stock, the Scope Property brochure is the embodiment of excellence and the ideal introduction to Sydney's most dynamic new property team.

14.01.2022 Redesigning your office space is one thing, but what do you do when your workplace is always on the move? Inspiring Journeys is an adventure holiday company that offers travel packages to a range of different locations going everywhere from the Red Centre to Tasmania. Redesigning their coach fleet provided a fantastic opportunity to immerse people in the freedom of the Inspiring Journeys brand experience through the physical environment of the couch, encouraging customer lo...yalty and word-of-mouth advertising. So, working with architectural partners Silvester Fuller, we set out to create something that maximised traveller comfort without diminishing the excitement of having a holiday adventure. We started by examining a variety of great adventure transportation alternatives including planes, trains and yachts to identify all the elements that enhance the experience for the customer. Our solution for Inspiring Journeys was to create coaches that literally reflect the versatility of their travel package offerings. When clean, the reflective white exterior of their coaches creates a universal camouflage effect, allowing them to blend in to any environment on any tour. When dirty the coaches also take on the look of a rugged off-road vehicle; because everyone knows the more dirt there is, the more fun youre having! And to complete the look, we made sure the vehicle had lots of rugged fixtures and fittings, these included a large chrome bull bar complete with heavy duty caged headlights and plenty of checker-plate steel. We designed an unobtrusive interior thats a far cry from the glaring red and blue coach interiors of yesteryear! A minimal colour palette, sleek metal fixtures and yacht inspired wood flooring were specified to suggest an outdoor atmosphere, and custom made leather seats offer a touch of luxury that makes covering those kilometres a comfortable experience. The result is a newly refurbished coach fleet that offers a perfect balance between adventure and luxury, that truly embraces the essence of what environmental design is intended to do.

14.01.2022 Savills / Mount White House Special properties deserve special marketing campaigns, and when team scope saw Mt White House we knew it deserved something very special indeed! Nestled in pristine bushland just outside Sydney, this outstanding property delivered almost limitless photo opportunities for team scopes own Lee Valentine to snap up, and these panoramic images featured heavily in the marketing materials we designed for Savills Real Estate. One of the propertys many s...tandout features was a large purpose-built artists studio, so we created an artistic marketing identity designed to inspire creativity and ignite the imagination! The subsequent marketing campaign consisted of an e-brochure and press advertisements, which featured a clean and uncluttered style that provided the perfect backdrop for the emotive copy and allowed the stunning photography to truly shine. See more



13.01.2022 Not content with simply running Team Scope, Katie Selby had also been toying with the idea of producing her own App. She finally took the plunge and invested in her 3am idea and Finders Keepers App was born. These days we all keep hundreds, if not thousands, of images on our iPhones and iPads, and weve all had the experience of endlessly scrolling through them trying to find that one perfect image we just know is in there, said Selby. It occurred to me that a simple sort... and search app could save a lot of frustration! How many times have we all handed our devices to a friend of colleague and invited them to swipe through images, hoping they dont swipe that one image too far! said Selby. And mum or dads phone is increasingly becoming a game device for kids, you also want to know that curious eyes wont find anything you hadnt intended them to, so building in the option of locking images with password protection seemed like a simple solution to a stressful and potentially embarrassing situation, she said. These days so many apps are built offshore but Katie wanted to stay local. The App Team based in Brisbane were chosen to join her extended team. The app team have some of the best app developers around. When their app developers arent working on apps, theyre certainly seem to be thinking about them. You could say theyre appsolutely head-over-heels for apps! Katie has been thrilled with the result and loved how they understood the importance of the design side of Finders Keepers App and not just the technical backend which is so hard to find the right match with IT companies these days. Find out more about the Finders Keepers App at http://finderskeepersapp.com.au

13.01.2022 How do you build a brand today? The world of brands is changing fast were living in a world thats flattening at a rate we can hardly keep up with. In the old days, brand managers lived in a structured and seemingly predictable world now, they have to cope with a loss of power, a massive amount of customer input, the need to be able to adapt constantly, and the need to put their trust in other people. This brand new world (or new brand world, depending on how you look ...at it!) is one of freedom, but the payoff is that managers have to deal with a whole host of new challenges: greater transparency increases the volume of stake holder interactions, co-creativity provides input but it also brings resistance from the conservatism of many brand enthusiasts, and more dialogue can actually undermine the coherence of a brand. And thats before we even begin to take limited budgets, limited time frames and customers who are smarter than ever,with short attention spans, fast web browsers and even faster fingers. The truth is that there are no easy solutions to these challenges, and although I am a strong advocate of the process of branding, I believe its as much an art as it is a science. This art requires intuition and a willingness to adapt to ever-changing circumstances (which is good advice for life as well). The best way to strengthen your intuition and master this art is to have a clear idea of what your brand stands for, and to truly value and appreciate what your customers are saying and doing in turn, this will give you more confidence. And its this confidence that will give you the freedom to encourage experimentation and discovery, injecting your brand with a dynamic edge that will let you continually innovate and create a brand that delivers real value.

11.01.2022 Leveraging our 2017's Abacus rebrand and reports, a similar cover design was executed for the 2018. The linear graphic was used as a focal point helping the eye to navigate the page and draw attention to the headline. Internal designs were updated from the previous with increased use of Abacus's corporate blue. Cover themes ranged from a more focused community image for the Sustainability Report to an industrial style image for the Security Holder and a natural craft stock for the Annual Report which helped to highlight Abacus and their sustainable changes.

11.01.2022 Friday 3.40pm and the studio has opted for Frangelico and fresh lime as the cocktail of choice.

10.01.2022 When Naomi Horobin CFP, approached team scope she wanted to dispel the myth that financial planning is a stuffy profession only used by old rich people looking to retire. We helped her create a bright modern website to reflect her view that financial planning is for all people, young and old, from all walks of life and at different stages of their wealth journey. With a single page responsive design suited to mobile devices and bright fun quotes, we have created a simple and engaging website that is as bright, open and honest as Naomi herself.

10.01.2022 What does your handwriting say about you? Having a strong brand is all about making your mark on the minds of your customers and having a signature font can give them a great insight into your brands personality. Every aspect of branding is important, from choosing your brand colour to designing the perfect logo but when it comes to letting the world know that youre you, theres nothing quite like having an entire font thats uniquely yours. The newly created team sco...pe font Claire Hand is fun, bold and friendly, and its handwritten style represents our commitment to creative spontaneity (you know how the best ideas get scribbled down on a napkin?). Because were serious design tragics, we even created each letter in two different weights so its even more individual. But were not just doing this for ourselves so far, weve created fonts for rt, Alice, Inspiring Journeys (the J alone went through 20 revisions before we crafted the perfect version) and minc, where every letter was specially curved to match the logo. Each new font passes through a painstaking design process, to ensure that it perfectly expresses the brand identity, and distinctively represents one business and one business only. If you dont yet have a font of your own, were offering you ours as a free download so you can have a taste of the team scope experience and see what it feels like to use a style you cant get anywhere else. While youre enjoying it, have a think: what would you want your font to say about your business?

10.01.2022 LJ Hooker Mosman / Advertising Campaign Mr Hooker says a big thank you to team scope. When LJ Hooker Mosman asked team scope to help them devise a marketing strategy that would leverage the strength of the LJ Hooker brand and enable them to achieve their goals of expanding their residential sales and launching new project and commercial property divisions, we jumped at the opportunity. Using the parent brand as the foundation, we developed a strategy to bring the personalit...y of LJ Hooker Mosman to life with a cut-through approach that hones in on a set of key messages that reach right to the heart of customers greatest motivations. In a nutshell, LJ Hookers unbeatable professionalism, knowledge and expertise = better results for you. Bold new creative designed to stand out in a cluttered market, coupled with intriguing, cant-go-past copy lines guarantee that customers will stop and take notice. And an integrated marketing program using a variety of different channels for raising awareness, sharing local knowledge and creating top-of-mind positioning will help ensure the LJ Hooker Mosman team achieves their ambitious new goals. After all, nobody does it better. See more

10.01.2022 We'd like to thank the team at Cornerstore Media for providing us with awesome Friday afternoon cocktails. We could seriously get used to them every week!

09.01.2022 team scope in collaboration with Connor & Solomon Architects and Pure Interiors were briefed to design a high end modern property with good use of space. This two bedroom, three bathroom terrace house with the original facade (all that remains from the original property), the back was rebuilt from the ground up and weve achieved a modern new home from a small footprint. Keeping the tones neutral allows the owner to bring their own personality into the space to make it shine and become home. team scope were responsible for the initial moodboards and the project managers through out the build. The project was built by XClusiv Built Projects.

09.01.2022 Whoo, just hit 9,539 downloads.

08.01.2022 At team scope, we think traveling should be about freedom, adventure and new experiences and so does experiential tour company, Aussie Adventures! So when they asked us to design their new brand, we decided to create something really inspiring starting with the name! The new Inspiring Journeys brand includes a freeform logo that represents sky, sea and sand, and our unique travel brochure features a dust-jacket map of Australia, which gets people feeling adventurous as soon as they pick it up. Next, we created a colourful, informative and interactive website that captures the imagination, and developed full brand identity guidelines to ensure that Inspiring Journeys delivers a true-to-brand experience every time.

07.01.2022 Whilst some parts of NSW may be experiencing the coldest weekend of the winter so far, we thought it would be a good time to remember summer, particularly the healthy eyes clinic summer displays designed by team scope to showcase the latest eyewear products. Every season we refresh the displays using paper art sculptures.

05.01.2022 With the success of our Balmain interior project, we were asked to help bring a beautiful classic Balmain house to life. The owners ran their own business and asked us to create an office that felt professional but still in keeping with the house. Custom made joinery was designed to make the space work exactly to their needs. The hallway ceilings were painted black to modernise the space with custom joinery through out. Existing guest bedroom softened to be more like a plush hotel with Hollywood mirror and sit down make up area and the old study converted to a sexy guest bathroom with separate toilet. New carpet, curtains and furniture brought this gorgeous home to life with a great mix of old and new.

04.01.2022 team scope / Valentine's day poster This Valentines Day team scope wanted to let all of our clients know just how much we love what we do and in a startling break from Valentines tradition, we didnt send flowers or even something red! Instead, we looked to our own Intelligent Design Method to create a vibrant info-graphic bouquet that perfectly aligns with our brand identity and showcases our expertise and creative flair. Each burst of colour represents one of team scopes 2010 projects, forming a stunning display that symbolises team scopes passion for design and our innovative approach to creating outstanding design solutions for all of our clients even ourselves!

03.01.2022 In todays world, sustainability is a big consideration for businesses, so when team scope designed John Hollands 2010 sustainability report we wanted to make sure that it conveyed just how important John Holland considers it to be. Following on from our design of the John Holland annual review and financial report, we opted for a simple but distinctive theme, designed around a base of clear varnished words printed on uncoated paper stock. Large black-and-white images illus...trate key messages without distracting the reader from the text, and are offset by the bright red bars separating the column text. The environmentally responsible paper stock combined with a two-colour print process results in a distinctive, low-cost and environmentally friendly report that perfectly complements John Hollands brand and their commitment to sustainability. See more

03.01.2022 After the success of finderskeepersapp.com.au, Snapfind for the younger generation has been born. The app was designed to be simpler and easier to use, and with a more vibrant colour scheme for the teenage market. Find out more about the Snapfind App at http://www.snapfind.com.au

02.01.2022 Always work with people you respect and admire. That’s the reason Team Scope’s Katie Selby chose Xclusiv Built Projects to help with several development projects in Rozelle, Sydney. Their commitment to their projects, their eye for detail and the overwhelming positive feedback from clients were a winning combination. Once Xclusiv had seen the work that Team Scope had produced and our similar work ethic, they knew we were the right team to help them project their image online.... We built them a clean and elegant website to showcase their many stunning projects and give them the tools to market their business not just through their clients word-of-mouth, but to the wider community and beyond.

01.01.2022 Darren, originally from Scotland, is an editorial hairstylist leading AVEDA educator sought-after stylist and colourist (the holy trinity of styling). Darren's diverse skill set, creative vision and passion are as in-demand on the runway as they are in print. So when he asked team scope to create a new identity and website we were more than willing to help him show off his creative flair. The identity comes from Tri the gaelic word for three and represents his core skills of cut, colour and style. The identity and the website are clean, simple and understated as we wanted to give Darren a platform where he could update the website easily when on the go.

01.01.2022 Made us smile a lot. I think it might be better than the official video!

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