Tenasu in Brisbane, Queensland, Australia | Marketing agency

Tenasu

Locality: Brisbane, Queensland, Australia

Address: Suite 21, 42 Manilla St, East Brisbane 4169 Brisbane, QLD, Australia

Website: http://www.tenasu.com

Likes: 268

Add/Update information

Reviews

Tags

• Marketing agency

25.01.2022 - Too many businesses make the tragic misstep of thinking their marketing is ALL about them.... It's not It IS, in fact, entirely about solving the pain of your prospect. No matter how great a product or service may seem at surface level, we are biologically and emotionally driven to make decisions to address a few key areas of need. There are always deeper sources of motivation rooted in unconscious feelings, and interpersonal dynamics. Everything traces back to the source. So how do we use this process to inform better marketing activities? Focus on winning over the heart first, and the mind will follow. Read on here to find out a few key takeaways you can implement straight away [it's free - no opt in required] >> www.tenasu.com/blog-1/mind-slave-heart

24.01.2022 This quote by Abraham Lincoln is one of my favourites, because when we break it down, it's all about leveraging the simple tools you have at your disposal. I can’t count how many times I’ve had introductory meetings with people that want to talk about paid advertising, automation, and building a greater marketing ecosystem to grow their business... ...only to then proceed to list off a bunch of tools or platforms that ‘we need to be on ____’ because ‘that’s where everyone is’ Yes, there are plenty of tech stacks, tools, and platforms that can help scale businesses, but they are best used as a companion to a system that works - not as the sole solution to the problem. Gravitating towards the 'shiny thing' without an aligned marketing process and strategy is the quickest way to run in the wrong direction, and engage in marketing activities that you don’t need. To avoid this common pitfall, we need to start by leveraging strength multipliers. In Abraham's quote, the axe is the strength multiplier. In the marketing world we have three of our own, and you need a plan to leverage these to increase your chances at better outcomes. I talk more about this here>> tenasu.com/blog-1/strength-multipliers

23.01.2022 Maybe you’ve heard this expression? A fad is a wave in the ocean A trend is the tide.... The fad is very visible, but it goes up and down in a big hurry. A fad gets a lot of hype, a trend gets very little. Like the tide, a trend is almost invisible, but it’s always there. In the context of marketing, we see this all the time, and it shows up in three areas; We dive into the law of acceleration, the downfall of fads and how to use trends to your advantage in this article --> bit.ly/chasing-the-wave

21.01.2022 Many business owners would lament that when asked to list out the problems in their business, they’d run out of room Not enough sales Not enough customers Not enough people know about us... Not enough profit Not enough cash on hand If they could just solve this problem, life would be easier. As a society we love talking about our problems, and while I’m a firm believer that it’s better to vocalise them (better out, than in), we typically will only proceed to describe the symptom in every which way. We get better at telling the story of our problems, rather than solving them. It’s this excuse laden existence that only succeeds in promoting a victim mentality within. But as luck would have it, there are more factors at play than re-adjusting the rubik’s cube. It starts from going through the process of separating the symptom, from the problem. We go deep on the process in our latest article; >>> tenasu.com/blog-1/problems-vs-symptoms

21.01.2022 There are endless opportunities for you to connect with your community in ways that passively provide value... Sometimes it's the less obvious intangible pieces that lead to the most tangible results. In the words of Jason Fried (Founder of Basecamp) - marketing is BEYOND a set of tasks, it is something everyone in your company is doing 24/7/365.... EVERY interaction we have with our customers is a form of marketing. Each touchpoint inside and outside the purchase journey counts. Every time someone; Walks by you Answers the phone Responds to an enquiry Presents a business card Sends an invoice Onboards a client These can all be curated experiences that contribute to longevity. Marketing is the essence of your business - it’s your message, it’s the communication and connection from your WHY. People don’t buy what you sell, its why you do it, and how they relate to the new world you can lead them to. Therefore marketing isn’t a few individual events, it’s the sum total of everything you do. Today, take an audit of the conversations that flow in and out of your business - how you answer your phone calls - how your team interact, and what fills the spaces between face to face interactions with your clients. What comes out? It is it consistent with your core message, and are you providing value to the people you serve? Are you blending in the crowd, or are you standing out?

21.01.2022 EINSTEIN'S DEFINITION OF INSANITY Perhaps you’ve heard it? It’s doing the same things over and over but expecting different results.... So why do so many people continually spin on the wheel, hoping for a new and improved outcome? Well, change is scary, and the business landscape is filled with uncertainty. That’s why it can take too long to make decisions, or we wait for our competitors to make the first move. We react. But it’s important to note that we really can’t expect to break into new territory by doing what we’ve always done, or by lagging behind the success of others it’s how you get stuck playing a never ending game of catch up. So what to do? There will always be room for people who step forward and take ownership of their space. To be proactive. It’s time to break free Step towards uncharted territory That’s where the opportunity is

18.01.2022 Would you trust a doctor that prescribed you medication before even asking what brought you in? As business owners, we have a responsibility to our clients. Whatever the vessel of our business, it’s important to take this responsibility seriously.... We have to think of the individual, and the trickle-down effect we can have in their lives, for better, or for worse. If we are B2B - this is their livelihood and that of their families. If we’re in the B2C space - especially in health, wealth, fitness, or wellness spaces - we can be a catalyst in them floundering through life, or thriving. This is why you can’t sit down with a prospect with a preconceived attachment on selling a particular service. There's a great lesson to be learned from (good) doctors in this article, especially in how it relates to how present offers & solutions to our clients' ---> tenasu.com/blog-1/prescribe-like-a-doctor [ Btw - a prescription without a diagnosis is malpractice ] See more

17.01.2022 The inner game of sales, marketing, and growth Strategy isn’t a twelve month plan with a list of tasks, to-do lists, and revenue targets. There are seasons to business, and to life - and we need to understand when to plant the seeds, when to allow for growth, and when to harvest for maximum yield.... Knowing things as they are is the precondition for doing things well, and this comes from a deep understanding of the market need, the key pillars of marketing and business, and creating an alignment with your Offering, and curating the right Presence across your marketing channels. While we may feel the next revenue target will satisfy our ego, and resolve our woes. Truth is, it doesn’t. There’s more depth to it than a number. It starts with a concept that Timothy Gallwey explored in his celebrated book - The Inner Game of Tennis He believes there are two selves within us all - the ‘teller’ and the ‘doer’. When we know how to manage this relationship, and we feed and train it constructively, we have more agency over our business, and our future. Read on for this article about the inner game of sales, marketing, and growth here >> tenasu.com/blog-1/inner-game-marketing

16.01.2022 If you look at the structure of 95% of the marketing messages out there, it can be summarised by this > Company Name > Company Logo > Laundry list of service offerings... > A claim they are the best, superior, or of high quality > Contact Details Doesn’t sound very compelling does it? Yet, this is the go-to strategy when business owners launch their marketing campaigns, hoping and praying that a prospect will be in an immediate need to use their services and take action upon seeing it. Sometimes it happens. Often it doesn’t. I talk about how to break through this in my latest article >>> tenasu.com/blog-1/vending-vs-spending

16.01.2022 , ... One of the most common things I hear business owners talk about is hitting X number of revenue within Y amount of time. Now, I’m not discounting goal-setting itself - it’s incredibly important to create a North Star to orientate towards.... Without this, we breed complacency and simply operate from a state of idly bobbing our head above water. However, the importance of setting goals pales in comparison to the art of strategic planning, and the science of executing it properly. Too often, we announce lofty goals in states of emotion, but rarely do we employ logic into how we’re going to get it done. Without this line of thinking, and documenting a plan - the goal just remains an idea, and the numbers continue to fluctuate or plateau In this article - I tackle the key points in how to assess and build the right strategy. > Diagnosing present state and trajectory > The big leap > Flurried bursts of activity vs. focused, steady execution > Strength Multipliers > Tactics used as a companion to a working system, not a stand-alone solution Typically, I’ll try and get as much material in my post itself to save the outward click - however, this one is a longer read, with plenty of takeaways for anyone looking to bolster their position heading into 2021 >>> tenasu.com/blog-1/goals-are-not-plans

16.01.2022 A lot of success in the domain of marketing will come down to your creative (your content/message), and distribution(where you place it) . If you want to build authority with the right people, then you need to have both of these locked down (feel free to save the questions and fill them out) 1. Consistency Of Message... - Is your message consistent? - Relative to your ideal client, are you addressing their needs, and communicating this in a way that gets their attention? - Are you consistently showcasing that you provide the pathway to the solution 2. Consistency of Delivery - Are you consistently delivering your message? - Is it being distributed regularly (on platforms that they’re actually using)? - On a monthly basis do you have a flurry of posts and emails, followed by weeks of silence? - After a purchase, do you have any contact with your customers? Trust (along with Authority) is built from consistency, this is the dynamic duo that precedes every sale, regardless of product, service, or market it’s embedded in every single customer journey Art - @ramipixel

16.01.2022 If you’re a client-based business owner, there is a high chance that you are serving a former version of yourself. Somewhere in there, there is a small piece of you both that is connected. This is why I LOVE helping Business Owners in the service industry.... The majority are deeply committed to their clients and their results because they have typically walked through the fire themselves. It’s these Business Owners that have the highest potential in leveraging their own story and creating even more relatability and connection with their audience. If this doesn’t resonate, then that’s an indicator you need to spend more time on your profiling your customers (no marketing strategy should be created without a heavy emphasis on this) It usually just takes a slight change in perspective, but I guarantee it works. I have yet to find a business owner that doesn’t have a handful of traits and desires that their best clients do. How good would your business look if you had a stable full of your favourite clients? Zac Ps. Hand on heart, I can this situation is my reality, I wholeheartedly believe in every single one of my clients, and that’s because of the complete clarity I have in who I want to work with. I have multiple frameworks that I run through, but there are two that my clients have found the most value in... The Advocate Exercise The Day In The Life Exercise Even if you’re clients aren’t another version of you, you’ll still be able to get into the insights you need to create more loyalty (and profitability) from your client base. Get in touch and I’ll walk you through it. #thepathtoprofitability #startwithwhy#createeveryday #creativebusiness #leadgeneration #marketing See more

15.01.2022 Nothing pains me more than people waiting for ‘the right time’ to start something. I don’t know where this concept came from, but when has there been a ‘right time’ for anything? If so, when have we serendipitously managed to align our own schedules with this ‘right time’?... Over the years, I’ve learned that money and time objections are merely excuses - a failure in acknowledging our own priorities and values. I wish we could all accept our first try at anything is going to suck Our fifth try might suck a little less But our fiftieth try may be decent, and when we get there we will be THANKFUL that we had the foresight to start when we did. It’s hard to make time to really think our next moves through until we’re forced to, but I implore anyone reading this to put pen to paper, and schedule in a hard deadline for whatever is on their mind, and use this period as an incredible time to get creative and experiment. Even though it feels natural to stay safe, rinse and repeat our old ways - this can also be the most exciting time to look at things from a different lens, to take the lessons of the last year, and improve on what you’ve already created If you’re interested, here’s the link to an article I wrote about it tenasu.com/blog-1/wisdom-fortune-cookie See more

14.01.2022 I’ve never been a fan of annualised thinking, purely because there is so much time between starting and finishing, and it’s usually blanketed with vague statements and the opportunities to shirk responsibility, and put things off. If we’re behind schedule on March, we’ve still got 9 months to distract ourselves with whatever comes our way until we strap back in December to ‘finish what we started’ right before the deadline. In this time,... We may finally run some online campaigns, or promotions We could put in better dashboards to increase transparency across team and clients We might but together a client appreciation program to boost retention and experience We should definitely make a concerted effort to build relationships with strategic partners... All of which could be done in a much more effective, efficient, and consistent manner throughout the year. We forget time is a human made construct, all we have is our ability to manage ours, and control our own perceptions of reality. So how to solve the problem? I talk about this in my latest article, and it starts with a concept of Periodisation, a concept that was popularised by Eastern European athletes in the 1970’s. The link is here >> www.tenasu.com/blog-1/disregard-annualised-thinking

14.01.2022 When you think about it, it really is that simple I’ll be honest I think business owners are biologically wired to create more problems to solve. We find discomfort in stillness.... We are restless beings that are always looking to find the edge that will take us (and our clients) to new heights. When we think about growing the business, we get excited, motivated and inspired and want to direct that energy into activities that will get the fire burning. Often that can show up in terms of wanting to run marketing campaigns, promotions, or launch new products, offers, and collaborations. Nothing is wrong with any of that in fact, it’s incredibly exciting. However, when we look at the big picture at any time, we have a finite amount of time, energy, and resources to commit to any one time. We have to be honest with the cost of the opportunity. While I believe that action is crucial to success, I also believe we need to question WHY we are doing the activity, and if there is a more impactful, and more efficient way to achieve the result. I talk about the process of the four pillars of marketing strategy in this article >>www.tenasu.com/blog-1/creating-and-keeping

11.01.2022 How many business leaders have taken their eye off their core offering, because they’ve been caught up with the ‘new shiny thing’ in their industry and gravitated towards something that will make a ‘quick buck’... Even if these businesses survive, they show their colours as someone that will jump from fad to fad and lack consistency, forever fleeting to the next big thing. How much confidence do you think their customers have in them after a few stunts like this?... In the context of marketing, I see this all the time, and it shows up in three areas; They try and attach to an aspirational customer that doesn’t really fit their business, or they try too hard to please everyone with a pulse [MARKET] In regards to their products or services - they want to deviate from their core offering to ‘capitalise’ on something, or diversify too heavily [OFFER] They only stick to one marketing channel, or, they mindlessly spray across all of them because #FOMO [PRESENCE] When we strive for quick jumps, we’re subsequently met with quick falls. We dive into the law of acceleration, the downfall of fads and how to use trends to your advantage in our latest article --> bit.ly/chasing-the-wave @ronnaldong See more

11.01.2022 Marketing is not a battle of products, it’s a battle of perception. Most people create products and then try and find clients when it’s entirely the other way round. See, the product is not the hero of the marketing journey, it’s the customer.... Which is why we need to fundamentally understand their needs, and work from there. If we think something is going to be great, and if we have an embedded expectation, then chances are we are going to perceive it to be great. We see this all the time in the blind taste testings. Die hard Pepsi fans have been left red faced after a blind taste testing where they admitted the unmarked cola tasted on their right tasted better (it was Coke). However, in the real world, their subjective experience and perception allows Pepsi to provide an experience that feels superior to them. Same thing happened with VB They went undercover at a Craft Beer show, labelled as Vaucluse Bitter, an edgy micro brewery in Sydney’s east), taking out the gold award in a crowd of people that disdain the mass-produced ‘corporate’ beer. They didn’t change the recipe they just changed the perception. Seeing as the gen pop aren’t going to be signing up to blind taste tests, how important of a role does marketing play?

08.01.2022 At the end of the day, our businesses are built to solve problems for our clients - this is the only reason we exist, and the only reason we will continue to exist in the future. The good news is, I can promise you there are plenty of problems to solve right now. In fact, look at the last time there was an economic downturn in 2008... A few game changers came out of them - shaking up industries that had previously been thought to be untouchable. Uber Airbnb Instagram Slack WhatsApp Dropbox Venmo Heard of them? It’s not an isolated incident, it’s actually a pattern throughout history. Even going back as far as the Bubonic Plague in the 1600’s where all of the universities were closed down, and people were restricted to their homes. Isaac Newton used that time to come up with the theory of gravity. So what to do next... And where to start? In the past, I’ve spoken about prescribing like a doctor in your sales and marketing. Well, now it’s time to strategise like a scientist and to leverage the concept of adversarial growth, you can see what I mean here >>> tenasu.com/blog-1/adversarial-growth

07.01.2022 While the majority of my business is developing strategy for service based businesses, I still love the versatility of being able to work with the right people, and get on the tools to help implement the campaigns as well. You don't need a massive ad spend to generate great returns, as you can see here with one of our product focussed clients. In the last 7 days alone;... We've spent $280.56 on Ad Spend Generated $4890.75 in sales with a 17.43X Return On Ad Spend, i.e. for every $1 spent, we're generating $17.43 in sales revenue. This is on just one channel, and doesn't factor in the email marketing campaigns, or in-store sales. Results come quicker, and more seamlessly when anchored to the right strategy. Now, time to scale it

06.01.2022 Let me tell you about the story about Joshua Bell - one of the best classical musicians in the world. He played to packed theatres in some of the world’s most prominent venues, to the tune of $1000 per minute, and he performed with a very particular Stradivarius violin that was built in 1713. It is widely renowned as being the most beautiful-sounding violin ever created, to the tune of $3.5 million dollars.... Back in 2007, the Washington Post created a social experiment to have him play at a local subway for an hour, during which thousands of people would step through the station on their commute to work. Classical music maestros predicted that large crowds would gather and fawn over the music that Joshua would be creating - it was so hauntingly beautiful, that people couldn’t help but stop and listen. The reality? Barely anyone took notice, and he made a grand total of $32 in that hour. So why such a big difference? There's an important lesson in Market x Offer alignment, and the power of positioning in this article >> https://www.tenasu.com/blog-1/guilty-until-innocent

06.01.2022 The science of 'intentional' eureka moments Time apart is just as important as time together. Read that over twice.... It sounds counter-intuitive - but there is a universal truth to this, and I relate this to how we think, work, and perform. There’s no question that running a business is a 24/7 gig - even if we’re not ‘on the tools’ delivering client work, we’re thinking about it all the time. It’s hard to focus beyond the next step (or the closest fire), but I have a tactic that can pull away the white noise. We have to disconnect so we can reconnect, and it’s a strategy that a mentor gifted me that completely flipped my world on its head. The technique taps into the science of our ‘eureka’ moments and how many of our best ideas come in the shower, in the bathroom, watching the waves, sleeping or having a quiet coffee to ourselves. It’s in these moments that we allow our brain to connect the pieces in the work we have ALREADY done and help develop the answer for us to move forward. To breakthrough our blockages... It proves we can create a system for how we can create big ideas in a predictable fashion. (think of it as our own version of the Limitless pill) I go into this more here > https://www.tenasu.com/blog-1/intentional-eurekas

05.01.2022 By taking the time to get clear on where we need to focus, we are met with steady growth - consistent with the trends that you would have been able to accurately identify. When we understand our market, we won’t stray to cater for people that won’t extend any loyalty. We’ll attract the ones that are prepared to pay for value. When we understand the value of our offer to our market (in their eyes), we continuously iterate and improve, rather than to look to start anew, a...nd haphazardly launch new products with little fanfare. When we understand where their attention is, we don’t feel the need to get frantic, and dilute our message in the process. Our presence is noticed and curated in a way that becomes naturally cohesive and connects on a deeper level. So having read all of this, where do you feel you putting your time and energy? Are you working towards capitalising on a fad, or are you taking advantage of the greater trend? Don’t chase the waves, work with the tide. We dive into the law of acceleration, the downfall of fads and how to use trends to your advantage in our latest article --> bit.ly/chasing-the-wave

04.01.2022 When I speak to business owners - the number one objection they're faced with in their sales meetings is price. They're always surprised when I tell them that it's the simplest objection to walk through - we just need to take a step back to understand their position, and help them close the gap in the perceived value exchange. It all comes down to how people use their own experiences in making decisions.... If a client doesn't deeply understand what you do, and where you fit - there will be two forces at play when deciding to go ahead with the investment. Match - What other purchases have they made, that are similar price and/or use to your service - what would play a similar role in their life? Interrupt - If it came down to it, would they have to ‘give up’ anything to engage you - do they have to forego something, to work with you? Understanding this allows you to ask the right questions in understanding what role you play in their current reality, and anchoring this to how you guide them to a better future. Anything more complicated and you can keep them in the perpetual loop of analysis paralysis. This understanding alone has helped myself, and many clients move through sales cycles more quickly, without having to forego what they're truly worth.

02.01.2022 We buy from emotion, and we justify it with logic This concept has famously been celebrated in the neuroscience community, and naturally, successful brands and businesses have learned to run with it [and not just in the luxury categories]. On the surface level, we might think we buy things for superficial reasons.... The watch The shirt The beer The car The massage The holiday BUT, deep down, it HAS to fill a void in one of eight areas... We dive into the LF8 in our latest article ---> bit.ly/buying-from-emotion Credit: John Holcroft