That Hashtag Girl | Businesses

That Hashtag Girl

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• Social media agency

25.01.2022 Oh pony I feel ya! This is exactly how I feel after a big week at my 9-5 job launching a national radio and digital campaign. But thrilled to start working with the team at Bit Bank Australia- For Horse Bits this week helping them with their social media.

25.01.2022 Such sad news from the team at Kitchen At Verdun announcing their indefinite closure of this wonderful restaurant. I've loved working with this team so much, from growing their social media channels by capturing beautiful imagery to building their website and of course enjoying a wine and meal or two or three... Wishing them all the best at this difficult time. Closing something you love isn't easy but sometimes it's for the best!

24.01.2022 Oh Wonder I know, it’s the million dollar question... how often should I be posting to my social media channels? Some strategists will scream every day, every hour, all the time but if you run a small business that has under 10k followers do you have the time, the content and the ability to post every day? Probably not, and there’s nothing wrong with that! In my eyes posting when you have something worthwhile to say is the best way to approach content creation. If you can... post a minimum of 3 times a week, great, but the key is to be consistent. Don’t post 20 times 1 week and none the next, consistency is key to build an engaged audience who care what you have to say. Give it a go and don’t forget if you need a little help get in touch with Wonder and I, we’d love to help! #socialmedia #socialmediamanager #socialmediafreelancer #socialmediatips

24.01.2022 Are you part of Facebook Groups? Many of the brands I work on are creating groups where their customers can get together to talk about their experiences and it's really changing the way we look at our Facebook pages. It seems only a few years ago I was taking part in forums (car forums - a very intimidating place for someone who knows just enough about mechanics to make herself dangerous!!) as a brand but now that has shifted to Facebook Groups and it's a welcome change for ...so many brands. It's a place where you can chat directly to your customers, find out what they want and get content ideas. But they're not right for every brand. They require an engaged customer base and an equally engaged content strategy to make sure it's a useful place for people to hang out and engage with. If you're wondering if a Facebook Group could help your social media strategy get in touch!

23.01.2022 Content moments happen all the time, it’s about capturing the opportunity and running with it! This moment was pretty special for me. To help promote the stylish Eclipse Cross as the perfect young couples car, my dear friend used 3 of them as her wedding cars. The results were stunning! So keep an eye out about different ways that you can showcase your product or service. Sometimes the best content moments are those that you wouldn’t ordinarily think of.

21.01.2022 This project for the super talented team at Kitchen At Verdun was so much fun. Bushfires and COVID hit the new owners pretty hard but they didn't let it get to them and we launched straight into a rebrand and new website! Take a look at the new site and be sure to check out their new menu, it's pretty mouthwatering! I reckon you'll be planning a drive to the hills to try out this cosy spot ASAP!

19.01.2022 I create around 60 social media posts per week for my clients and regular job. How do I come up with all these content ideas? Look it’s not always easy and there are times when I sit and stare at my dog and expect him to give me some words. But when a brand has a clear tone and purpose it’s easy to think about new and different topics each week. One of my top tips? Go over your website and read each line. There are always great bits of info that your followers will want to kn...ow! If you need help posting regularly to your social media channels flick me a message and let’s chat!

19.01.2022 My blonde, furry shadow is always by my side when I'm working. Sometimes when I'm stumped for an idea turning to him and asking his opinion is more helpful than you'd think! Do you have a pet who should be on your payroll? - aise dillon photography

16.01.2022 Always on my phone even when I'm with my Wonder pony! The best part about social media is that you can do it anywhere, at any time. Responding to customer enquiries or checking in on how your latest posts are going is easy if you have the right tools downloaded onto your phone. If you want to set up systems, get in touch and I can show you how to make it as easy as this looks! ... aise dillon photography

16.01.2022 I loved working with the team at Dibden Equestrian Park on their website and digital setup. This is such a spectacular property and I just know Kylie and her family are going to make it extra special again and return it to it's former glory + some! www.dibdenpark.com.au

15.01.2022 Cheers! While we're all waiting for the warmer weather to reappear so we can get out into the sunshine and celebrate Spring I'm gearing up for a super long weekend by taking some time off from my everyday gig to have a break and focus on some of my favourite THG clients! While I'm hoping for some sunshine and a cheeky vino I'll also be available to chat if your business needs some social media marketing guidance. Send me a message and we can start hashtagging! aise dillon photography

15.01.2022 Recently I’ve been working with the super talented Emily from Iris and Wool. Emily and I have known each other since we were kids cantering around on our ponies and I’ve followed her business journey closely. Her farm to fashion Merino Wool label is gorgeous that helping her market it has been so rewarding. It’s funny how our lives work, you never know when someone will pop back into it which is why connections are so important. People seem to want to reduce the number of people around them but I say the more the merrier, especially if they’re doing clever things like this go getter is!

12.01.2022 Remembering the fun we had on this shoot with Daniel-Tessari Horse Reflections - Pauly Daniel for Mitsubishi with the Kojo team. Pauly was generous to offer up his expert driving and horsemanship skills to test out the 4WD range to determine the best tow vehicle. This shoot was pretty close to home being shot at my family’s farm but what made it so special is the views the video has received years later. Content can live forever so it’s worth investing in both high level prod...uction and the idea. Making sure your content is something people care about and research is imperative to help educate them about your product. Also fun to see Olympic Trailers Pty Ltd feature for this shoot as I’m working on something fun for them at the moment!

07.01.2022 Exciting to work with ambassadors (both 2 and 4 legged!) to produce product testimonial videos. While it's great to have professionally filmed pieces if your budget doesn't stretch don't worry, you can do great things with something as simple as an iphone recording.

06.01.2022 Just a little behind the scenes of our shoot last weekend. This handsome fellow is my Wonder pony who felt we were very mean to make him stand and pose in a paddock full of lush grass begging to be eaten! To show his disapproval he tried to nibble me - standard Wonder! Can't wait to show a bit more of this golden hour shoot wearing my Iris and Wool polo.

05.01.2022 I'm loving working with so many equestrian clients of late. There is something about working with horsey people that just makes you feel at home. We speak the same language and have the same level of "crazy" but most importantly there are unspoken connections and a level of understanding that can't be taught. It can only be picked up through years of living and breathing the industry that so many of us are involved with. Better still, there are so many equestrian companies doing some really amazing things. I can't wait to be a part of the journey with them!

05.01.2022 Sometimes life takes us on a strange journey. For That Hashtag Girl her journey began as a fun and flirty blog detailing the intimate details of living as a 20 something single girl. When my life got busy and my singledom evolved I put this girl on ice which is why you haven't heard from her (ok me) for awhile. I had always toyed with the idea of evolving her to a more professional look, someone who can use her powers of social media prowess to help businesses grow and recen...tly this is exactly what I've done. Introducing That Hashtag Girl social media and content consultant who is here to help business navigate the world of hashtags. But hey this isn't what many of your signed up for so if you unfollow I won't mind, no hard feelings!

05.01.2022 Getting excited to work with aise dillon photography again this week! I've been lucky to work with alot of talented people but Aise is one I keep going back to her and have dragged her around to each new job. I'm now so pumped to be able to introduce my clients to her talents! Captured by Aise at a shoot for Mitsubishi with the wonderful gang at Mountain Pony Club

01.01.2022 This week I've loved getting back to my roots working with the team at Animal Therapeutics Online again. I've been lucky to watch this business grow and be a part of it off and on over the years. This time instead of standing at trade shows and spruiking their products, I'm building out their content strategy with a focus on their key brand pillars. From coming up with content ideas to writing blogs which explore how their therapeutic products can help horses of all levels is quite close to my heart considering I've turned to the brand to help my horses over the years. Plus it's alot of fun to look at pictures of nice ponies all day! Here is Rollie modelling their hero product, the Activo-Med Therapy System Rug.