Andrew Abel | Other

Andrew Abel

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24.01.2022 "If you only ever do what you can do, you'll never be more than you are" You're either moving forward or your going backwards. And whilst some people are happy ...to just plod along, I'm not. My guess is you're not content to just plod along either. What new skills, stretch goals, that will take you out of your comfort zone have you committed to for the new financial year? If you were 12 months into the future and looking back on the year ahead of us, what did you achieve that took you to a new level. I encourage you to get intentional and LEVEL UP.

20.01.2022 Showing up consistently is a crucial factor in building influence in your space. Being influential is essential for advisers Robert Cialdini, is his book "INFLU...ENCE" talks about the 6 Pillars necessary for establishing influence in any arena. One of the six is CONSISTENCY or COMMITMENT Consistency is essential to build familiarity & trust with your clients, your prospective clients and your audience. Inconsistency is DEATH to a brand. As many of you know I've committed to consistently posting video on Linkedin, and whilst it's early days engagements is slowly building, which is very encouraging. Even more encouraging is the increase in offline conversations and enquiry. The message is simple: Commit to Consistently showing up and the rewards will follow. Love to hear your thoughts on this. Hit me up in the comments below, or tag a friend, or if you just resonate with the message smash that like button.

18.01.2022 The advice from Gary Vaynerchuck is "GO ALL IN" on Linkedin as a B2B marketing strategy in 2019. And when Gary speaks about social I listen. The reasoning is the organic reach of Linkedin is what it was on Facebook a few years ago. So there is a massive opportunity for organic content right now. If you want to build your professional brand then Linkedin is the vehicle to help make it a reality.... So GO ALL IN. #linkedinmarketing #professionaladvisers #accountants #lawyers #personalbranding #professionalbranding

13.01.2022 Disruption in your industry is not the goal. It's the result of someone showing there's a better way. This distinction is critical. I'm not here to disrupt the ...industry. I'm here to help my clients implement a better way, which may just happen to disrupt the industry. If there's a better business model, or mode of delivery, or pricing model, or method of production that is superior to the status quo the industry will follow and disruption will result. Just sayin' #abetterway

13.01.2022 For accountants & lawyers, building your personal brand has never been more important than it is right now. Deciding to invest in building your personal brand might just be the best business decision you ever make. In building your personal brand the one question you need to answer for your audience is: Do I trust you? And if you think this doesn't apply to you here’s the kicker:... Your prospective clients are already asking themselves that question & you already have a personal brand, whether you realise it or not, whether you intentionally built it or not. It might be an asset. It might be a liability. The good news is you can make it better. So you have a choice. You can either influence it or you can let others define it. If you'd like to know more I've written an article called 'Your Personal Brand Has Become One of Your Most Strategic Assets'. Read it here => http://bit.ly/2SQGtBq #personalbranding #accountants #lawyers #advisers #professionalservices

08.01.2022 Progress thrives on momentum. In fact, if you simply commit to action and showing up everyday you will be surprised how quickly the momentum builds. But you hav...e to get out of your head to give your ideas and plans life. And that's where people get stuck. They over think it. They over plan it, yet they don't take any practical steps to making it a reality. Maybe it's fear, perhaps the need for perfection. Whatever it is it keeps them stuck. Here are my thoughts on Progress.

07.01.2022 I'm running a live experiment and I'm the guinea pig. I'm calling it the 30 Day Building Linkfluence experiment. Here's why and what's in it for you!!!! If you're an accountant, lawyer or professional services adviser you sell your intellectual property. You sell what you know. And because of that people buy YOU 9 times out of 10, not the firm you work for.... They choose you because they have formed the view that you are the best person to solve their problem. Your challenge is to position yourself as that person. Unfortunately technical brilliance is not enough if you're the worlds best kept secret. So how do you become more visible in your space, build authority, demonstrate your expertise and engage your audience so that you become the obvious choice???? Let me show you! Watch the video to find out more..... #accountants #lawyers #accounting #legal #advisers #professionalservices #influentialadviser #influence #personalbranding #marketing #linkedin #linkedinvideo #linkedinmarketing #linkedintraining #authority #andrewabel #30daybuildinglinkfluenceexperiment #advisio

05.01.2022 Listening Improves The Client Experience This is a big challenge for professional advisers and a real risk when we act as if we know what the client wants bette...r than they do themselves. Do you really know what they want? Better than they do themselves?. Could it be possible that the CLIENT and the ADVISER define optimal outcomes differently? Can the ADVISER ever truly understand the nuances of the CLIENT's individual circumstances and desired outcome without listening, I mean really listening, to what the client wants? The very next time you sit down with a client, listen very carefully to what they are saying before you begin to formulate the solution. Who knows, it might save you both a whole lot of heartache from crafting a solution which delivers an outcome they didn't really want. Let me know your thoughts!

05.01.2022 Everyone is NOT your customer. Effective marketing should disqualify unsuitable prospects as well as it qualifies suitable ones. Your marketing should make thos...e prospects who aren't a fit for your firm realise they're not a fit, and self-select out, before they become a client. Accepting the wrong client into your firm creates friction. It impacts your workflow, your energy and your results. #lawyers #accountants #professionalservices #marketing #clientattraction #clientacquisition #advisio

05.01.2022 Keeping your content on message can be a challenge. Here are the 3 filters I use to ensure my content stays on message.

04.01.2022 When it comes to advice People buy People. They don't buy a company. It's that simple. That's why building your own personal brand is so important. But your bra...nd must reflect you, and not be a cheap imitation of someone else. In doing what you do what drives you, what inspires you. Tell that story. Give your ideal client the insight to know you, the chance to like you and the opportunity to trust you. Only then will they buy from you. Until you can do that, personally, you will always be reliant on someone else to feed you...and who wants that? #personalbranding #lawyers #accountants #advisers #andrewabel #advisio

02.01.2022 If you run, or work in, an #accounting or #legal practice you need to stop thinking about marketing & sales in your practice as that necessary evil advisers mus...t endure to win more clients. Instead start thinking about it more #strategically through the lens of building #marketing assets which will benefit your firm for years to come. There are so many 'shiny objects' out there when it comes to marketing your services, but focusing on the latest greatest thing is only playing the short-game. You can't win that way. You have to play the long game. So think in terms of assets & systems and then test and tweak to deliver that consistent, predictable result you need to grow & scale an advisory practice. #accountants #lawyers #advisers #professionalservices #trustedadviser #sales #marketing #leverage #scale