THE ART OF SOCIAL | Businesses

THE ART OF SOCIAL

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25.01.2022 This morning with StartUp Creative! Personally I don't like to talk 'in public' {this includes videos... especially live!} but I'm trying this new things called 'one thing at a time' so I tried not to overcomplicate it - I didn't even let myself think about it until 5 minutes before! We just sat on cushions in the backyard of my office and chatted casually about questions we get all the time from people wanting to use Instagram for their business, the do's and don'ts + my top tips. I speak about these things all day with my clients so I figured why not! I always preach 'less fake, more real' and Facebook LIVE is the realest real so I said yes, and it was fun! Check it out {hashtag prompt cheatsheet to come, I'll post the link soon}

23.01.2022 Most people are afraid to really be themselves; to be vulnerable, to be raw, real, ridiculous. Me included. But think about it, the people we love to follow online are the ones that share - and I mean really share - because we get invested in their journey, their story. Why? We recognise ourselves in them. We feel that connection. With all their weird idiosyncrasies that make them, them - because (I think) we wish we were brave enough to put ourselves out there like that. to ...say what we mean, to mean what we say. Whether it's pretty, or pretty ugly. it's scary - what if people don't like it? What if people judge? What if people critisize? What if people unfollow? You know what - good riddance. We can't live within the confines of what other people might think. you're never going to be able to make everyone else happy. The only way to be authentic is to drive from within. We don't want cookie cutter perfect, we want you. as long as you are yourself, you can't fuck it up. @cleowade See more

23.01.2022 60 second videos are making their way to Instagram - so fun! https://www.facebook.com/CollectiveHub/posts/1277443738938522

22.01.2022 Love a top-down shot? Swap #selfie for #selfeet If you find your feet poking into your shots this #HIGHLIGHTaHASHTAG is for you #fromwhereistand There's also a dedicated page @fromwhereistand that shares pics tagged #fwisfeed - double whammy!

21.01.2022 When my partner opened a cafe I was stoked; coffee + foods + free reign of their Instagram account Leaf & Grain ! it's funny what floats your boat.. I love how much social media can help a new biz grow. We haven't done any other promotions, pr or advertising... just posts - so when we saw we were included in Vogue Australia's Ultimate Byron Bay Guide I gotta say I was pretty excited... think happy dances and lots of yays Love the power of Instagram!!

20.01.2022 Biologi feels like my baby~ we launched it back in 2017 and the team have continued to take lead in the skincare industry with the most natural and active serums. I stepped away to have my real life baby but I love seeing them absolutely smash it. Today Biologi announced their next exciting product. And I can't wait to try it #Biologiforlife

20.01.2022 talking all things Instagram over on The Daily Guru

17.01.2022 FINALLY we will be able to switch between Instagram accounts without logging out - yay!

15.01.2022 Got a product you need to promote? Know social media is amazing but not sure how to harness it? need help creating content for your posts? Ready to connect with your ideal customer and convert them to buy? My workshop is for you! All the details in the link in my bio, can't wait to meet you all next weekend at @warehouseno5

15.01.2022 Snapchats changing soon we'll be able to download, edit, and republish photos and videos... So pretty much Instagram v2. not sure how I feel about this... what do you guys think?

15.01.2022 Are you a creative / solopreneur / digital nomad in Byron Bay looking for a beautiful light filled space to work? Be my new roomie! Share a private office in the centre of town Be part of the Future Dreamers with access to workshop / group space. Street access. $90 a week. move in asap. PM me to come and check it out.

13.01.2022 I often get emails from coaching clients asking 'how can I get more likes, engagement and followers?' They know social media is a big player and they want to know how to make it work for them, and followers = $ right? wrong, customers = $. This Saturday I'll be sharing tactical ways to convert followers to customers via social media strategies that you can implement for free. Over 4 hours we will workshop your brand; how to identify your ideal customer, find them online, create content for them and get them to checkout. The best part? You will walk away with images that you can post on your account to promote your product and the know-how to continue to set up, take + edit your own shots. So if you have a product, I would love to have you join me - this sat on the Gold Coast - to make some magic, have some fun and get more sales

13.01.2022 if you're not where you want to be in life, keep going... regrets aren't final - they're a wake up call. loved this video <3

13.01.2022 back to reality and people are freaking about Instagram changes! by now I'm sure you've heard {unless you've been under a rock for 2 weeks like me} that Instagram is TESTING {don't freak out} an algorithm based feed {as opposed to chronological}. The #keepinstagramchronological petition is going strong. But I don't think it's cause for panic - it will be based on your history of interaction with that account, not what they THINK you want to see {from random ppl you don't fol...low}... popular posts at the top, followed by all posts. So what does this mean for us? if you follow lots of ppl you won't miss your fav posts {think OS accounts that post while you're asleep} if you ENGAGE with content you like you'll never miss a beat you can 'turn on post notifications' for your absolute must-sees by tapping the 3 dots under their image it's not happening straight away if you hate hate hate the idea you can switch the function off! and now for my first proper coffee in 2 weeks lettering: @beckandlola

12.01.2022 WORKSHOP:: social media for product-based business. With the option to buy Instagram followers now, there is a false sense of success online. It’s time we stop focusing on the number of followers, and instead on how to attract the RIGHT followers and convert them to customers. ------- In this full day workshop you'll discover how to: Understand your target audience and how to attract them... Audit your profile from a brand perspective Create content that connects *including iphonography exercise implementing your learnings to take real images to post Learn storytelling to engage your community Identify ways to promote your product/s- in a way that feels authentic Optimise your sales funnel ------- at WAREHOUSE No.5 If you want to sell your product/s {physical or digital} via Instagram - check out this workshop >> http://bit.ly/2ofMnhS See more

12.01.2022 Dear Instagram Stories, you sound a lot like Snapchat Stories. Didn't your mother ever tell you not to be a copy cat? Announced yesterday, Instagram are introducing 'your story' where we will be able to share multiple moments from the day that won't appear in the normal feed or stay on our profile. Rolling out globally over the next few weeks #watchthisspace @adamjk

11.01.2022 I found this pic this morning~ from the Biologi launch with the best right hand man {girl} a girl could ask for. Esme come back soon please x

10.01.2022 Instagram Bio to get a revamp - with a direct contact button & address link to directions! Great updates for businesses

09.01.2022 New Instagram business profiles are here! This morning I was presented with a pop up "are you a business?" on my Insta... there are lots of awesome features like stats, promoted posts, a contact button and a clickable location link... but my biggest question was - will being categorised as a business negatively affect me in the algorithm roll out? "For better or worse" {as @of_kin put it} we jumped in head first in order to report back to you with our findings! click www.instagram.com/theartof_social to see what the business profile looks like, and stay tuned for updates. Oh and never fear, you can switch back to a personal profile at any time! The Luminous Kitchen with Jo Anderson

08.01.2022 spent the morning chatting + the afternoon snapchatting oh and writing my e-newsletter about what I'm calling 'the notification frenzy of '16' and what you should be focusing on moving forward {hint:: it's not notifications}. want the scooooop? subscribe before 9am tomorrow when the monkey will hit send

07.01.2022 @williamc.hannan via @bythewayside