The Cause Effect in Freshwater, New South Wales | Consultation agency

The Cause Effect

Locality: Freshwater, New South Wales

Address: 25 Ozone Street 2010 Freshwater, NSW, Australia

Website: http://www.thecauseeffect.com.au

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• Consultation agency
• Marketing agency
• Business consultant

16.01.2022 Almost 3 years ago the final manuscript of my book, Path To Purpose, went to the printer. It wasn’t until I started writing that I realised how much I needed to write it. I was like someone possessed, writing daily early morning, evenings, weekends. But it wasn’t the idea of writing a book that drove me. It was my purpose To make meaningful Purpose a vital part of doing business, so we can realise a future where business is a force for good and brands drive profit through ...purpose. That’s what drove me. Before that I’d spent years trying to educate the market on this movement, presentation by presentation! Through my book, I wanted to share my message more widely. Today most people I speak to love the idea of embedding purpose into their business but haven’t done so because of a misguided idea that it’s a nice-to-have in business. Yet it’s a vital strategy, now more-so than ever in times of crisis. The other reason some don’t get started is fear of getting it wrong. This I can help with. Coming up next Tuesday, our free Path to Purpose Masterclass tackles HOW to unlock the full value of a meaningful purpose strategy with confidence. And get a free copy of my book when you register. We’re close to capacity. Last spots available here https://lnkd.in/giEE5jh

15.01.2022 Do you know what the STEM Gap is? If your gender is not male, your chance of a STEM job is 24%. Olay in the USA is investing $1 million to fund scholarships and internships to close the STEM Gap.... What I love though is how they’re boldly advocating for women in science and technology, as part of their brand commitment to close the gender gap in the next 10 years. Check out their ad, which just launched (timed to align with Women’s Equality Day) raising awareness of this issue. What do you think of this campaign?

13.01.2022 As fires sweep through California again, I wanted to share an example of a brand taking action. Subaru has launched their Reforest project, a partnership with the National Forest Foundation to help restore lost forests by replanting 500,000 trees over the next four years. The project is part of Subaru Loves the Earth initiative, which delivers on The Subaru Love Promise - their vision to show love and respect to all people at every interaction with Subaru.... Together with our retailers, we are dedicated to making the world a better place. Check out the video below. I’d love to know how it makes you feel. Or potentially how would it make you feel if they were doing something like this here in Australia? When you see a campaign like this either standalone or in addition to traditional advertising does it give you an emotional connection to the brand?

11.01.2022 If you think that "starting with why" is all you need to be a purpose-led business or brand.... you've missed the point. I share why, in my video. Have you got a Social Purpose?... If you're interested in understanding how to drive profit through purpose and unlock the full value of a purpose-led approach, then come along to our free masterclass. Places filling up fast. Link below. https://www.thecauseeffect.com.au/masterclass

08.01.2022 One question I’m asked a lot about purpose is this one How do we communicate the good we’re doing? Many businesses are doing good they’re supporting causes; perhaps providing support to non-profit organisations through contributing money, products, skills, volunteering time.... They want to know how they make people aware of this without sounding like they’re big-noting themselves. In the video below I share my response to this question. It’s all a matter of reframing it. Let me know what you think. Does this spark any different thinking in how you approach communicating your purpose? If you'd like to know how to unlock the FULL VALUE of a purpose strategy for your business or brand, join me on Tuesday 8th September at our free Masterclass, Path To Purpose Foundations. Link to details and registration below. https://bit.ly/masterclasspath

07.01.2022 Last week I got to have a lovely chat with Peter Sumpton, over the other side of the world, for his Marketing Study Lab - Marketing Study Lab Podcast - Actionable Marketing Knowledge. We talked about brand purpose and I shared the pillars of our methodology behind our Path To Purpose Program, which unlocks the full value of a purpose strategy. We deep-dived into some of those pillars and I shared some tips to help listeners get their business and brand on a Path go Purpose.... If you’re interested in how you might navigate your path to purpose, check out a quick excerpt of the interview here. Listen to the podcast here https://bit.ly/3fKoatd Or watch Peter and I chatting it through: https://youtu.be/W_Rzwp4Fm-4

01.01.2022 Are you making better things? Or are you making things better? In our race to make better things - to innovate, create the next best feature, or offer better utility and convenience we’ve lost sight of the main game here Which is surely to make things better.... I wonder how much difference it would make if every business launching a new product or service asked itself this question and answered truthfully. Are we making things better? For the customers we serve. For our employees. For the communities in which we operate. For the people and businesses in our supply chain. For our planet. And then for our shareholders. What about you? Are you making things better? Or are you just making better things? If you’d like to get your business on a Path to Purpose so you can genuinely make things better, join our free Masterclass. Places filling up quickly so grab yourself a spot. Link below. https://bit.ly/masterclasspath