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The Possibility Partnership

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24.01.2022 We’re all at a place in our career because of someone who mentored, coached, or inspired us. Tag someone who gave you a chance at work and explain what they did.

23.01.2022 Yep. We're hungry for more >> http://bit.ly/2UJPLjP Thanks Mumbrella and B&T

23.01.2022 They say podcasts are music for the mind - podcasts are also a great way for brands to connect with audiences. Here's how to create a branded podcast that doesn't suck >> http://bit.ly/2Y0scKa Share your favourite podcast in the comments below

22.01.2022 Here's how to write right for the small screen. (A.K.A the art of digital copywriting) >> http://bit.ly/2I7aP0L

21.01.2022 Happy end of financial year! Or will it be? Most agencies we work with make 5 big mistakes with their budgets. Finance Partner Andy Bigham explains >> http://bit.ly/2LrIlR9

21.01.2022 With the cost of communications and arts degrees set to double, we’ve got our outrage on. Critical thinking and the ability to communicate with humans in mind is critical to a democracy - and economy - that functions with truth at its centre. We will be working with the Australian Communications Advocacy Group initiative to make sure that higher education fees don’t prevent the next generation from learning the fine art of creating meaningful messages. ... The Federal Education Minister Dan Tehan has said the cost of Australian university degrees that don’t provide job-relevant training could cost up to $43,500 for a three-year degree in communications or a related field. Is he mad? Humanities students are likely to face a 113% increase in pursuit of their chosen careers, with future communications students having to find $14,500 to fund each year of university, up from $6,804 today. We hope you’ll join us in support as our industry works to collectively demonstrate the value we bring to news and communications.

21.01.2022 Are you one of those sing-a-long singers who can't help but warble along when you hear the tunes you love - or does impromptu crooning make you cringe? Like people who fold the pages of books (or not) or diligently file emails (or not), we reckon you are either a cringer or a sing-a-longer - which camp do you fall into? During these isolating times, we made a shared playlist on Spotify to create connection and give the sing-a-longers something new to sing... the only proble...m is there's a whole heap of new lyrics to commit to memory! Feel free to follow and add your own tunes if you have Spotify https://spoti.fi/2zUNFJs HINT: Singing along to Violent Femmes Blister in the Sun requires very little voice training

20.01.2022 Did you get enough sleep last night? This video from Science News Magazine shows how blood and cerebrospinal fluid washes through our brain as we sleep. Researchers think these fluids work during deep sleep to clear the brain of toxic waste. Sleep is not something to cheat yourself on - when we sleep our brain triggers the release of hormones that regulate energy, mood and mental performance. The right amount of shut-eye is related to performance and productivity. Healthy s...leep runs in four cycles - as we progress through stages one and two, we are reaching the deep sleep stage where both brain and body activity drop to their lowest point during the cycle. The fourth and final stage is called REM, which stands for Rapid Eye Movement, when our brains become even more active than when we are awake. This is the phase where we dream and is believed to be the most restorative sleep cycle. Read more fascinating new research about the power of sleep here >> https://directorsblog.nih.gov//discovering-the-brains-nig/ #powerofsleep #productivity #mentalacuity #sleep

19.01.2022 How stressful is work these days? Read Gabrielle Tourelle's piece on B&T about mental wellbeing in the workplace >> http://bit.ly/2WJc1eO

19.01.2022 We've written before about the pressured environment of the marketing and communications industry. Here at The Possibility Partnership, we strive for an energised workplace where people bring their whole self to work and can tackle awkward and tough conversations with kindness and honesty while also taking the time to nurture their physical - and mental - health. Our friend Andres Lopez-Varela is doing some important work to measure the mental health and wellbeing of the mar...keting and communications industry and we'd love it if you could take the time to complete his anonymous survey. It will take at least five minutes, so settle in to give your best answers. Hopefully all of us will benefit from this data to make sure the industry supports its best people to stay energised and focussed on creating impactful work. Take the survey by clicking on this link >> http://bit.ly/2u8Cz0J #mentalhealth #workplacewellbeing #strategiccommunications

19.01.2022 What if the banks were as clever as Madonna, how might their reputation be? Robert Steers from Step Change guest posts for us about identity, reinvention and reputation management >> http://bit.ly/2Ww8Vi6

18.01.2022 If financial terms like 'compound interest' were instead described as 'free money', would we take more interest in the world of money and finance? Ava Lawler describes what went down at Mumbrella's Financial Literacy Panel yesterday >> http://bit.ly/2YjSCSh

16.01.2022 Given that COVID-19 is the story of 2020, our sister agency Appetite Communications has uncovered what people REALLY need to understand about immunity and how you can eat, drink and be merry while supporting your immune health during a global health pandemic. HINT: avoid the products that promise to "boost your immune system" and look for ones that promise to support immunity, regulate inflammation and contain one of the seven functional ingredients that support immune healt...h. DRUM ROLL PLEASE: Sleep, gut health and weight control are important for immune function. The following bio-functional ingredients are also hard workers: 1. Lactoferrin - which is in milk, but also - somewhat grossly - in saliva, tears and snot! 2. Beta-glucan - a soluble fibre found in oats, wheat and barley 3. Lactobacillus - found in some yoghurts, keffir, sauerkraut and miso 4. Bifidobacterium lactis - found in fermented foods 5. Elderberry fruit extract - a powdered or liquid extract from dried berries of the Sambucus tree 6. Olive leaf extract - Extra Virgin Olive Oil is food for you, but so is the goodies extracted from the leaf of the tree 7. Epigallocatechin gallate - found in green tea and some black tas, but also fruits like blackberries and nuts like pistachios. If you're intrigued to find out more, the report is well worth a read >> https://bit.ly/3es24Ma #immunehealth #immunity #nutritioncommunications

16.01.2022 Drumroll ... http://bit.ly/2TAD8ev

15.01.2022 The right message has power. It can generate sales, move people to action or aid understanding. We’ve dived in to outline our approach to creating business messages that stick and outlined it here >> https://bit.ly/2PQQNKZ. You’re welcome. #business #marketing #messagetomarket #possibilitypartnership

14.01.2022 Are you an inbox zero hero or more of a fly-by-the-seat-of-your-mess type? Flying Solo have published our piece about different strokes for the different folks who make up an energised workplace >> http://bit.ly/2RdP0PR. What keeps you energised at work?

14.01.2022 Not liking Mondays is just one sign of workplace burnout. Read more here >> http://bit.ly/2ZTyEyZ Our People & Culture partner Gabrielle Tourelle writes for B&T about the epidemic of workplace stress, particularly for professional women. ... Businesses need to give their staff: 1. More time 2. More sleep 3. More sunshine 4. More impact (meaning and purpose) 5. More growth (especially young people).

13.01.2022 We don't have to wait for politicians, world leaders or even the mainstream media to lead the way with climate change. We can all do our bit, especially if you Declare For The Climate, like we have. We can all be the change we want to see with these six easy steps: 1. Declaring for the climate - check this site https://commsdeclare.org/ and get started... 2. Asking your staff and teams to declare 3. Promoting your declaration to inspire others 4. Asking your agencies and media buyers whether they do any business with fossil fuel companies or lobbyists. If they do, ask them to consider changing 5. Don’t accept donations or sponsorship from fossil fuel companies or lobbyists 6. Don’t advertise with NewsCorp newspapers, or let them know you will pull your advertising unless they stop giving a platform to climate denial See more

12.01.2022 Here's how to craft a business narrative to give a brand oomp http://bit.ly/2NmUHuV

12.01.2022 Working with people who aim for the remarkable is inspiring - who inspires you at work?

11.01.2022 The boardroom can be a risky place - Mumbrella have published our chairman Tim Parker's piece >> http://bit.ly/2HrvZWL. Do you think boards would benefit from more strategic marketing advisers being around the table?

10.01.2022 We've joined the Australian Communications Advocacy Group to rally the industry against proposed uni fee hikes. Please help by completing this survey to provide insights for our campaign. https://bit.ly/3gP0wNq

09.01.2022 Keep your furry friends safe this Easter. Here's Rocket's workplace health and safety tips to make sure dogs stay healthy and happy in the holidays >> http://bit.ly/2UlhyH6

08.01.2022 'Something old done anew' will be a big theme as we emerge from Covid lockdowns into a world where businesses need to connect deeply with their customers to reassure and engage with them. This video from the Hong Kong Ballet seems to have just the right note of pastel and fluoro innovation to balance the tried and true ballet moves in a modern city facing all the challenges of the new Global political order.

08.01.2022 How do you cheer yourself on now that many of us are working remotely? OK, we admit that American-style cheerleading has a whiff of cheesy smiles and fake ra-ra to it, but if you watch the Netflix series Cheer, you’ll meet an abundance of wildly interesting characters who go to college to be the best cheerleaders in the country. Gerry is the star of the docu-series, constantly showing up to training, even when he’s sidelined and ALWAYS, ALWAYS, ALWAYS cheering people on in... a unique - and authentic - way. On Cheer, these little pep talks are called mat talk, and Netflix had Gerry come to their office to give everyone a little mat talk when they walked in the office. Of course this was filmed before social distancing banished the high-fives and handshakes from our everyday interactions, but there’s something that makes us look at this clip all misty-eyed and long for an OTT, outrageous pep talk in the morning to feel connected to other people. How about you? Are pep talks too fake or something you long for? #motivationmonday

08.01.2022 Free snacks and office rockclimbing walls aren't the only perks of a great job - we should also pay people well, writes our chairman Tim Parker for B&T >> http://bit.ly/2lRQQu5

06.01.2022 As the population gets older (it's not just us!!!), healthier eating and a desire for functional foods is growing. Our sister agency Appetite Communications has just produced a report outlining the biggest nutrition and sustainability trends for 2020. Take a look - it really is tasty!" http://bit.ly/AppetiteTrends

06.01.2022 We're pretty passionate about liberating potential so have been outraged by the proposed 113% fee hike for Arts and Humanities Degrees. Please join the campaign we've been working on with ACAG (Aust. Comms Advocacy Group) by sharing your concern with the Senate Inquiry and also via your socials. This link will provide you with all the templates and assets you need to make a difference. Come on - get involved! Future generations will thank you. https://acag.net.au/how-to-help/

06.01.2022 Finding the right 'voice' for a brand takes a dash of creativity. Here's how to do it >> http://bit.ly/2XQR8Up HT: Video animation by Grace Rehbein, Emory Allen, Alicia Reece for Foreign Fauna.

06.01.2022 Thank heavens for the work wives, coffee buddies and cheerleaders we meet at work. Who has given you the courage to continue? Let's name and celebrate them ...

05.01.2022 Thanks to our new followers! Rocket is sending his love. Here's what he wrote for us ... http://bit.ly/2HmGYCa

04.01.2022 Does the end of financial year thing give you a headache? Flying Solo just published our Finance Guru Andy Bigham's guide to taking a look under the bonnet of business finances - it's kinda like aspirin for those who want to prevent profit pain. http://bit.ly/2WWSoja

04.01.2022 Ava Lawler explains the industry issue of burn out for Mumbrella >> http://bit.ly/2Wn10zQ

04.01.2022 Excel is not evil. Budgets are not boring. And B&T has just published Ava Lawler's guide to budgeting when COVID-19 has thrown your revenues into a spin https://bit.ly/3fa5tzc #eofy #winning #excelrules

04.01.2022 Everything from a spine twist to a dog pat works for wellbeing during these unprecedented times .... here's a list that our sister agency Appetite Communications have put together to maintain wellbeing as we navigate our way out of lockdown from today >> https://appetitecommunications.com.au/keeping-energised-in/

03.01.2022 The workplace from the past has always been morphing into a brand new future, changing the way we need to lead people and manage teams. Gallup is one of our favourite sources of workplace engagement insights - their global research consistently finds that around 85% of employees are not engaged with their work, leaving behind all the cultural (umm, and financial) benefits of a happy, engaged workforce. More interestingly Humanyzer - who analyze workplace collaboration data li...ke emails and sensor data from how people walk around an office - is saying that remote work has the potential to harm the cultural fabric of a business, particularly if it’s more than two days a week. They are recommending that business leaders keep in mind the health of the organisation as a whole and find the right approach that will work for your employees and the company. Here at The Possibility Partnership, we think we’ve found solid ways to collaborate effectively without being face to face, especially given we are a small senior team and our work relies on ideas and experience, rather than face-to-face collaboration. Tell us what you think, and read more here >> https://www.humanyze.com/dont-let-covid-19-compromise-your/ See more

03.01.2022 Read this link to discover what Facebook's pivot towards encryption means for communicating on Facebook >> http://bit.ly/2HMPuKa. With regulators putting Facebook in the spotlight, the social media giant has announced some key changes to its features and strategy. VIDEO by Macleans

03.01.2022 Happy World Storytelling Day! Make sure you spin someone a yarn, tell a tall tale or create a non-fiction narrative. Here's 7 reasons why The Possibility Partnership believes storytelling is powerful >> http://bit.ly/2OcwKF7

02.01.2022 Our how to work together when you're not together guide on B&T >> http://bit.ly/2MLalSj

02.01.2022 When it comes to that work/life balance thing, our People & Culture partner Gabrielle Tourelle explains that your mind can be your greatest friend or worst enemy >> http://bit.ly/2JKrIii Read more on Balance The Grind

01.01.2022 Have a listen to Smoke Signal during Mental Health Week - you'll hear our founder Ava Lawler talk through her #threewishes for the PR and Strategic Communications industry. Read more here >>http://bit.ly/2Ou9q7J