The Publicity Princess | Local business
The Publicity Princess
Phone: 1800 984 908
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25.01.2022 And here she is again - maximising her expertise about one of the so-called most romantic days of the year. Louanne Ward conducted research about Valentine's Day and what both men and women think of it and want from their partners - and her she is sharing this last Friday on Ticker News with Alana. We never get tired of seeing our #meetthepressmasterclass grads strutting their stuff on TV. Well done Louanne!
25.01.2022 Don’t Waste Time. Assume the journalist only 5 secs to listen to your pitch and then 15 mins to interview you.... tick tock!
25.01.2022 Talk about positive mindset!!! This amazingly resilient #meetthepressmasterclass grad Trudy Vains of Yoga With Trudy talks about "living with pain, but also healing with patience". Her story is shared here in the Sunshine Coast Daily, and is such an authentic and inspirational journey...
25.01.2022 Valuable insights for any small business from one of our #meethepressmasterclass regulars, Louanne Ward. We love seeing her media coverage in sooo many places, but are especially thrilled to see her in publications such as Inside Small Business, because Louanne met editor Tim Ladhams at the MasterClass. Connections create coverage!
25.01.2022 This clever cookie Amanda Falconer from our #meetthepressmasterclass community, has created a brilliant business providing real food for those pups that need some extra love and care. Check out her fab coverage below, and her amazing Bestie Kitchen products too....we love all of it!
24.01.2022 ASK KATE: Today’s question has been sent in by Maria from Melbourne Q: HOW SHOULD I PITCH MY STORY TO THE TV MEDIA? A: Thanks for asking this question Maria! When you think of TV you think of PICTURES PICTURES PICTURES! And for this reason, it is important to consider the ‘vision’ of the story as well as the pitch! ... As gorgeous as you are, an interview with you alone will not be enough to keep the audience engaged! They want colour, movement and jazzy visuals... So when you’re pitching, don’t just pitch the idea but also the FILM for the story as well. Another SUPER important tip is to make sure the pitch matches the program you’re targeting (for example, you wouldn’t advertise a new range of contraception you wouldn’t pitch it on the Today show or Sunrise while the kids were getting ready for school!) Do your research and you’ll be set! Can’t wait to hear how you go!
24.01.2022 Louanne Ward knows how to create headlines! Yet again she uses her fabulous media knowledge to find fresh angles that journos want to hear, and people want to read...Love seeing her #meetthepressmasterclass skills in action!
24.01.2022 One of the key things about media is to always be RELEVANT! Never more so than when there's an event or celebration around which you can showcase your expertise - which is exactly what Louanne Ward from Louanne Ward Matchmaking did last week for Valentine's Day. Love seeing our #meetthepressmasterclass grads taking onboard all the knowledge we share and maximising it with their message!
21.01.2022 Gary Nunn, freelance journalist for the ABC, The Guardian Australia and the Sydney Morning Herald amongst others attended Kate’s #meetthepressmasterclass in June where it was held via LIVE STREAM for the first time! He said... The diversity of the clients and the diversity of the stories that were pitched to me were really appealing! Applications are open for our October MasterClass being held via LIVE STREAM where we’ll once again be up close and personal with the journos! After a complete sell-out for our June event, head to www.meetthepressmasterclass.com.au to apply for our upcoming event! We hope to see you there!
21.01.2022 More great coverage for our innovative #meetthepressmasterclass grad Nicole Gibson and her super-clever business Söka Australia, this time on 7TWO and Channel 7 Queensland. We love seeing her sustainable product the Soka Tub being featured in the media - having a positive impact on the environment, and on her business!
20.01.2022 Registrations for the Meet The Press MasterClass are now open. - LIVE -STREAM, 11-12 June - LIVE STREAM (Melbourne) 15-16 October... The Meet the Press MasterClass connects business owners with journalists from The Today Show, A Current Affair, 2GB, The Sydney Morning Herald, Daily Telegraph, The Age, The Herald Sun, The Financial Review, 3AW, Inside Small Business, The Carousel and more. 77% of businesses go on to secure media coverage after the Meet The Press MasterClass. This exclusive media industry event runs over 2 full days where you’ll actually pitch your business to journalists who WANT to hear your story. The Meet The Press MasterClass is exclusive and only available to selected applicants. Click 'Learn More' at the top right of our Facebook page or comment below to find out more.
20.01.2022 Healthy friendships is such an important and often overlooked topic. Dr Jo Lukins always has real insights and expert advice to offer, and today will be no exception. It's fantastic to see her share her knowledge - and raise her business profile - in these great sessions on ABC Northern Queensland!
20.01.2022 We LOVE that Millennial Whisperer and #meetthepressmasterclass grad Jacqueline Cripps has become a regular contributor to Inside Small Business! Jacqueline met the editor Tim Ladhams at our June MasterClass, and this demonstrates how building relationships with the media movers and shakers really pays off...
19.01.2022 ASK KATE: Today’s question has been sent in by Naomi from Geelong. Q: I SENT OUT A MEDIA RELEASE FOCUSSED ON SPECIFIC KEY MESSAGES AND THE JOURNALIST WANTS TO INTERVIEW ME ON AN ENTIRELY DIFFERENT ASPECT (I DON’T REALLY WANT TO TALK ABOUT), WHAT’S YOUR ADVICE? A: Firstly, a big congratulations on the journalist reaching out-your release has legs! ... It is certainly difficult to find the delicate balance between feeding the story THEY want to hear and giving the story YOU want to tell. My advice is firstly to admit that this isn’t the major angle of your business. Then go on to explain the benefits of the MAIN part of your business, linking back to the issue the journalist was initially interested in. By tackling the interview this way, you’re encouraging the journalist to ask questions about the focus of your business and being respectful of their time and angle! Grabbing their interest into the business areas you WANT to talk about without ignoring what has touched their hot button to begin with... a bit like a tango across the business and publicity dance floor!
18.01.2022 One of the benefits for our amazing grads like Ian Ugarte - Small is the New Big is their ability to build genuine relationships with our #meetthepressmasterclass journos who love to get regular pitches and content from them. Ian's latest in SmartCompany shares some valuable lessons from 2020 - https://www.smartcompany.com.au//big-to-small-lessons-tum/
18.01.2022 Highlight your courage! Show people what you’re doing or conquering .... daunting things such as leaving your ‘day job’ to start the business of your dreams!
18.01.2022 Throwback to Mikayla Mossop, a producer from 3AW at Kate’s #meetthepressmasterclass Making lots of new connections for my contacts list...I’ve utilised a lot of them that I’ve met last year! If you’d like to slip your number to a journalist interested in your piece, you need to head to www.meetthepressmasterclass.com.au and enquire about Kate Englar’s THREE #meetthepressmasterclass opportunities for 2021. These application only media experiences are not something you want to miss!
17.01.2022 Enrica Centorame attended our #meetthepressmasterclass last month, and we were thrilled to see her media skills in action during this interview with Ben Fordham on 2GB. As Founder and Director of Global Forwarding, Enrica is an absolute powerhouse of knowledge and experience, and we are looking forward to seeing her become an established voice in her industry. Remember coverage helps create credibility!
17.01.2022 Spring cleaning sounds like a win-win! Our clever #meetthepressmasterclass grad Dr Jo Lukins outlines the mental health benefits that come with a good declutter in this great Kidspot article below. Dr Jo has generated an enormous amount of publicity combining her clinical expertise with her media savvy skills...another win-win!! Huge congrats on your latest fab coverage Dr Jo.
17.01.2022 To be empoweredto be free, to be unlimited, to be creative, to be genius, to be divinethat is who you are. Once you feel this way, memorize this feeling; remember this feeling. This is who you really are. - Dr Joe Dispenza
15.01.2022 This fantastic article by Kate Witteveen of Astute Consulting Services offers real insight into the risk of burnout when working from home. We're thrilled that Kate pitched to SmartCompany editor Eloise Keating at our #meetthepressmasterclass last month, and that connection has already resulted in such a great coverage. Brilliant work Kate!
14.01.2022 If you don’t like something, change it. If you can’t change it, change your attitude. -Maya Angelou
14.01.2022 Yet another fresh angle for the journos - and their audience - from #meetthepressmasterclass regular Louanne Ward! Understanding exactly how the media works and what angles create great content is a skill Louanne has completely mastered. And the publicity she generates is fabulous for her business!
14.01.2022 If his smile doesn't get you his advice on how to grow your service based business WILL! Thrilled to see Michael Haynes - Marketing Adviser for SMEs smashing it on Ticker News last week with his excellent advice on how to create an SME that people WANT to do business with. Just love this #meetthepressmasterclass grad and his love and enthusiasm for what he does. Well done Michael - you are a star!! xxx
14.01.2022 Jo Natoli from The Rental Specialists attended Kates most recent MasterClass event held via LIVE STREAM... A few days after I completed the MasterClass I was approached by the 7:30 report to do an interview and I really felt like having just done the MasterClass with Kate I was really prepared and not as nervous! If like Jo, you would like to gain the skills to pitch your business in the most effective way then head to www.meetthepressmasterclass.com.au to enquire about our event THIS MONTH coming directly to you via live stream!
13.01.2022 We love seeing this exciting news from our clever #meetthepressmasterclass grad Rob HarTnett Leading with Possibility! Rob has such a wealth of knowledge and advice to share and we are not surprised to see his new Gratitude and Attitude Journal being snapped up in bulk. And a great stocking-stuffer idea for all!!
13.01.2022 Another radio interview on News Talk 6PR 882 with Chris Ilsley for #meetthepressmasterclass regular Louanne Ward! Louanne understands the importance of fresh angles for the journos, and she harnesses her knowledge and skills this to create media coverage for her own business. Her words reflect this beautifully: "When you love what you do you...there's always something new to share."
13.01.2022 More great stuff from Dr Jo Lukins in this episode of The Locker Room. As an expert in high performance, Jo has certainly taken all of her media knowledge and #meetthepressmasterclass lessons and run with them, generating incredible amounts of coverage for her clever biz....Brilliant as always Jo!
13.01.2022 When you grow muscle in using your voice in the media, and become KNOWN as a credible source in your area, you will find yourself being called on for all sorts of comments - just like #meetthepressmasterclass grad @tomadam from Canberra Martial Arts & Fitness who is also a strong advocate for small business in the Canberra region and President of the Phillip Business Community. Well done Tom!!
13.01.2022 Maintaining your Mind is key - especially if you're a biz owner / entrepreneur. #meetthepressmasterclass grad Rob Hartnett is giving bite size chunks on how best to do this that make is easy for anyone to be in the driver's seat of their mind and what it gets up to. Well done Rob! xx
12.01.2022 Remain flexible. The journalist might take your story in a direction you didn’t plan. That’s ok.
12.01.2022 This is such a great article by our clever #meetthepressmasterclass grad @donnacameron of The Couch Therapy Group. Back to basics is so important and Donna's relatable style is perfect for this piece. Look out for more from Donna in E-Bubble Life - sounds like the editors love her as much as we do!
11.01.2022 Gratitude is everything - and the experts can back that up! Dr Jo Lukins shared her insight on this topic (and more) on the airwaves today. We love seeing our #meetthepressmasterclass grads become a media go-to, and Dr Jo has certainly established herself as one. Congrats on more great coverage Jo!!
11.01.2022 This #meetthepressmasterclass grad gets things done! Renae Kunda has such a wealth of business experience and know-how to share, and we love being part of this next step in her journey. We are super excited to see her first article (of a three part series) for Inside Small Business, and as always are grateful for the connections and support for our grads from editor Tim Ladhams. What a winning combo!!
11.01.2022 So fantastic to see this sensational app from one of our recent #meetthepressmasterclass grads MemBo Noticeboard featured in the Aged Care Guide - so so so good!!
10.01.2022 Kate Witteveen, founder of Astute Consulting Services, attended Kate's most recent live stream #meetthepressmasterclass event ... It was "Jam packed with amazing content, fantatic people and the opportuntity to MEET and TALK TO real life journalists was super powerful" Kate has also been "featured in not one but TWO online publications" ... and this is only in the couple of days following!... If YOU would like to take your business to the next level in 2021, then head to www.meetthepressmasterclass.com.au and enquire for our application only events being held next year...
10.01.2022 Brilliant stuff from Jane Kilkenny at Fitness Energy, talking about the impact of lockdown on the physical and mental health of teens. Jane is a regular at our #meetthepressmasterclass, and a now a regular in the media - check out how relaxed she on on screen for Tickertv! Great work Jane!!
10.01.2022 One of the (many!) things we love about Tom Adam is that he took Kate's advice "It is not about your thing" - and ran with it! Tom has a fantastic business Canberra Martial Arts & Fitness, but he doesn't limit himself to this industry. His latest coverage in Prospa draws on Tom's wider experience to help others prepare for the ups and downs of business. Great article, great stuff. Well done Tom!
09.01.2022 Whoop-whoop to our very own 'cover girl' Nicole Gibson from Söka Australia who is rocking it on the cover of Inside Small Business magazine this month. Brilliant!! And thanks to Tim Ladhams for always supporting our #meetthepressmasterclass grads. xx
08.01.2022 Do yourself a favour and spend less than 3 minutes watching #meethepressmasterclass grad Rob Hartnett's latest interview on ticker, full of tips and ideas to keep teams motivated while working from home.... "Free Friday" and more!! Brilliant stuff and worth every second. Smashing it Rob!
07.01.2022 One of our clever #meetthepressmasterclass regulars Louanne Ward is a publicity PRO! She knows how to find fresh angles and stories that the media will snap up and run with. She has also built fantastic relationships with journos such as Tim Ladhams, editor of Inside Small Business at our events - and we love seeing her latest coverage in the Spring Edition. Check it out below...
07.01.2022 Such a beacon lost to us. Respect.
07.01.2022 Fantastic to see such great results out of the blocks of the recent #meetthepressmasterclass. Well done to Aileen Day from Meraki Business Solutions for her staring role today on ticker TV - sensational work Aileen, we're totally thrilled for you! xx
06.01.2022 Friday's food for thought... Have the courage to follow your heart and intuition. -Steve Jobs ... How have you OWNED this week?
06.01.2022 All materials for our next #meetthepressmasterclass packed up and ready to be sent out to some very cool businesses who will be joining us on 15 & 16 October for our next Live-Streamed MasterClass. ELEVEN journos (yep - the most journos in our 8 year history!) will be stoked to pick up new stories and new experts from our October cohort. Soooooo exciting!!!!
06.01.2022 We could not be more excited to see this amazing #meetthepressmasterclass grad Nicole Gibson of Söka Australia on the cover of Inside Small Business magazine! Editor Tim Ladhams met Nicole at our MasterClass and clearly recognised what an innovative product and brilliant business she has created. Love, love, love this cover in every way!!!
05.01.2022 Fantastic to see #meetthepressmasterclass grad Rob Hartnett strutting his stuff and talking all things POSSIBILITIES! Exploring new possibilities is more important now than ever before. Great to see you sharing your wisdom Rob!! xxx
05.01.2022 This article in The Age is just one of many highlighting the incredible work of 2021 Victorian Australian of the Year Donna Stolzenberg. Donna is Founder and CEO of the National Homeless Collective, a grassroots organisation that helps people affected by homelessness, domestic violence and social disadvantage. We are so thrilled to see Donna’s incredible generosity and resourcefulness being acknowledged by this Award, and trust that her #meetthepressmasterclass skills will help her navigate this part of her journey. Please read on to learn more about Donna, The Kala Space she has established and her other wonderful and inspiring work
05.01.2022 Finding new angles to pitch is a key skill which helps you get publicity for your business, and Ian Ugarte - Small is the New Big is brilliant at it! He pitches topical and fresh ideas to the journos which keeps his business both front of mind AND in the media. We love seeing Ian’s #meetthepressmasterclass skills in action.
04.01.2022 One of our fantastic #meetthepressmasterclass regulars Ian Ugarte knows how publicity can help his fight for affordable living. Check out his latest interview on ticker TV - keep up the great work Ian!
04.01.2022 ASK KATE: Today’s Question has been sent in by Harriet from Albury. Q: I WANT TO BECOME THE ‘GO TO’ MEDIA PERSON IN MY INDUSTRY-HOW? A: Fantastic question Harriet-everyone should be aiming to be the first point of call in their industry! ... Primarily, you want to have a story that gets a good response from listeners, readers or viewers and if you can do this, there’s a good chance you’ll be asked back for a follow up story! On this second media release you can carry more weight, resulting the ideal situation. This is one where by being flexible yet reliable, personable and knowledgeable, journalists will be calling you an industry expert! This might even entail comments on stories unrelated to you but complimentary of your field! Good luck!
03.01.2022 Loving these insights from #meetthepressmasterclass grad Jacqueline Cripps in The UK Newspaper! Jacqueline does an amazing job of providing fresh perspectives and finding an angle that will appeal to the journos, and ultimately a broader audience. This is a great for gaining media coverage - which in turn is great for her business!
01.01.2022 ASK KATE: Today’s question has been sent in by Eliza from Coffs Harbour Q: I HAVEN’T HEARD BACK FROM THE JOURNALIST-WHAT SHOULD I DO? A: Great question-this occurrence is all too COMMON! Firstly, please don’t take it personally, journalists are lovely creatures however they are very VERY BUSY! ... It might be as simple as they have not yet seen your release or had time to read through it. In this instance, always, always, ALWAYS follow up with a phone call!
01.01.2022 Retaining great staff can be a challenge, and our clever #meethepressmasterclass grad and Millennial Whisperer @jacquelinecripps has some brilliant and interesting insights about how to keep millennials engaged. Thrilled to see Jacqueline's work featured in Inside Small Business!!
01.01.2022 Would you be glad you did-even if you failed? -Brene Brenton Don’t hesitate to make your mark.
