The Social Secret in Altona Meadows, Victoria | Social media agency

The Social Secret

Locality: Altona Meadows, Victoria

Phone: +61 412 959 005

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• Social media agency

31.05.2022 THE INSTAGRAM UPDATE WE DON’T REALLY WANT. In testing phase at the moment is a change to stories that sees the user having to purposely ‘expand’ stories to watch them (if there’s more than 3). So if during the day, you put up 6 or 7 stories, talking about different things that have happened over the course of 24 hours, only 3 of those are visible unless the person watching ‘expands’ the stories to view more. ... This will make selling on stories a lot more difficult! Please note that this is still in testing mode! It might not actually roll out (). What are your thoughts? Love or hate? I’d love to chat about this.let me know in the comments how many stories you’re currently postingdo you do more than 3 in a 24 hour period? . . . #instagramupdate #instagramupdates #instagram101 #instagramtipsandtricks #instagramseller #instagramforbusiness #instagramstoryideas #instagramstories

17.05.2022 It’s not rocket science.it’s just good old fashioned relationship building! If you want to discuss your page in detail and come up with a heap of ideas about what you can post, let’s do an Hour of Power! Link in my bio. .... . #instagramstrategy #instagramcoach #igtips #instagramtipsandtricks #instagramtipsforbusiness #melbournebusinesswomen #perthbusinesswomen #mumsinbusiness #mumswhohustle #mumswithhustle #girlbossau #marketingtools #contentstrategytips See more

29.04.2022 So many of you tell me that you’re scared of stepping out of your comfort zone when it comes to getting in front of the camera. I’ve heard it all. Reels freak you out You hate the sound of your voice You have greys coming through... You haven’t lost the covid kilos You feel like you need a full face of make up to show up on stories. blah, blah, blah.. Today I did something so out of my comfort zone and got in front of the camera, in a REALLY public place, to model for the amazing team @stylemeover. Now some of you might say, ‘yeah but you do videos and show up on social media all the time.’ CorrectI do! And in those circumstances, I’m the one in control. I control the angle of my phone, I control what I’m wearing (and it’s usually always something black)! Today, I relinquished that control. With the right guidance and the right team behind you, things that seem scary, can become liberating. A huge thanks to @melinabagnato, @stylemeover and @nicolepasphotographyyou’re all bloody legends. For me, modelling was a huge deal. For you, it might be filming reels, and that’s where I can absolutely help you!! Why not book in an hour of power and we can navigate through some of these issues together (link is in my bio). It’s daunting but once you’ve done it, it can be a game changer. Have you ever done something completely out of your comfort zone?? . . . . #bodyconfience #bodyconfidencemovement #facingyourfears #melbournefashion #melbournestyle #videocontent #videoconfidence #melbournefashionphotographer

26.04.2022 Words to live by.in life and on social media! Most of us will not show you the whole picture. Most of us will only show you the 24th picture they took of themselves because they didn’t like the other 23!... Most of us talk only about the highlights and not the lowlights. We do this because we crave praise. We want people to like us and as a result we post things that we’re proud ofthings that we won’t get judged on. The issue with the world though, is that people will probably judge regardless, so be real. Be you. Be as authentic as you can possibly be and DO NOT EVER compare yourself to others who have a seemingly ‘perfect’ life , because chances are.they don’t! Share away folks.I think people need a reminder of this! . . . #wordstoliveby #womeninbusinessrock #melbournewomeninbusiness #melbournewomen #perthwomen #sydneywomen #adelaidewomen #perthwomeninsmallbusiness #mumsinbusiness #bizmum #ausmumpreneur #mumlifequotes #quotesforher #quoteme

15.04.2022 IMPORTANT Instagram is cluttered so if you look at what others in your industry do and then copy them, chances are it’s not gonna work! YOU NEED TO STAND OUT ... Why should people buy from you instead of the other person online who sells what you sell? THIS is what you need to be talking about on social media! Ways you can stand out include; Showing us YOU! Why you started your biz, what you love about it, little things that allow your audience to get to know you etc Showing us how you solve your customer problems. Educating your audience on things they might not be aware of when it comes to your product/service or your industry. Involving your audience in decision makingso using polls or questions. I cannot stress how important this is!! It’s actually got nothing to do with posting every dayyou don’t need to post daily! It comes down to the VALUE you provide! On a scale of 1-10 (1 being crap, 10 being amazing), how well do you think are you doing at standing out from the crowd? . . . #smallbusinesstips #smallbusinessadvice #melbournewomeninbusiness #perthwomeninsmallbusiness #smallbusinessaustralia #smallbusinessadvice #smallbusinesscoach #smallbusinesshelp #instagramhelp #igtips #instagramtipsandtricks #instagramcoach #businessmarketingtips #marketingtip #sydneybusiness #adelaidebusiness

09.04.2022 Share if this has happened to you! You’ve absolutely nailed the best lip synch ever. Upload to Insta and all of a sudden there’s a fricken 0.5 second delay and your followers think you look like a dick. I hear you... I feel you It happens Instagram sucks sometimes . . . #instagramforbusiness #igtips #instagramtipsandtricks #reelstips #reelsforbusiness #reelsideas #instagramcoach #instagramtools #instagramforsmallbusiness See more

25.01.2022 Home schooling....it all starts today. To anyone whos not sure how theyre going to cope, youre not alone! Good luck!

25.01.2022 Ooh this Covid19 has got those developers in Facebook & Instagram land working at full speed as we see a few changes coming down the line this week in relation to communicating with others. Heres a rundown: 1. Messenger rooms: group video chat designed with social interactions in mind! You can start a room for any activity, send people a link and they can drop in and hang out with you, even if theyre not on Facebook! Youll also be able to discover what rooms your f...riends are in at the top of your news feed so you can pop in and say hi. Its started rolling out globally already.... 2. WhatsApp! You used to only be able to connect a maximum of 4 people. This has now increased to 8! 3. With more and more people hosting live videos, online classes, workshops and tutorials, Instagram are now allowing us to watch live videos via desktop and youll soon also be able to save live videos to your IGTV. 4. Messenger kids is expanding! Mamas of Australia have you started receiving requests for this yet? This is a safer version of Facebooks Messenger app, tailored for kids aged 6-12. No ads or in-app purchases. Kid friendly filters that keep parents in control! What are your thoughts on the changes? Have you seen any roll through as yet? See more

25.01.2022 I have 2 questions for you mammas.... 1. If you have kids going back to school today, on a scale of 1-10, how excited are you? I’m sitting at around 1,000,000/10 2. Is it socially acceptable to have champagne for breakfast before starting work? ... #wedidit

25.01.2022 For those of you wondering about TikTok....heres a great overview around how it could work for your business....

24.01.2022 I think this is a great thing, particularly with people stuck at home! Wouldnt it be great for your Facebook Live to be seen by more than just people on Facebook?

24.01.2022 Creating social media content quickly and easily....heres the trick!

23.01.2022 #clientlove Check out the amazing work of Eco Bin Cleaning! A local western suburbs business who do amazing work in keeping our streets clean! Owner David has been born and raised in the West and does a fantastic job!

23.01.2022 Client share || Just Italy are a restaurant chain in Melbourne. With many of its staff from Italy, they today addressed their customers to let them know of the steps theyre taking to ensure their restaurants remain at an extremely hygienic standard. For those wishing to support an amazing business with equally amazing food, feel free to head in for a meal! If youre close by they offer Uber Eats and take away too! For those in Melbourne metro but not close to a restaurant, you can order their incredible pasta online. Just head to www.justitaly.com.au. All online orders over $100 include free delivery and this week, a beautiful bottle of wine too!

22.01.2022 Drumroll please....... Here are all the changes summarised for you in one handy post! FACEBOOK 1. Theyve announced they will be introducing an audio only live mode that will come with the option for automatic captions....say what!?! I cant wait to see this one come out. For all of you scared of getting your actual face in front of a camera, this could be a great option! ... 2. New quiet mode being rolled out. This fancy new feature allows users to silence all notifications for a specific time. The idea is to encourage us to not look at our screens for notifications. Wed switch them off for a period to allow us not to hear that ding that sends us running to our devices. 3. We also saw the introduction of messenger rooms! I spoke about this last week so please refer back to my post on this for the details! INSTAGRAM CHANGES 1. New select partnerships in stories: businesses have the option to share links to purchase things like gift cards, online ordering or donations. It is limited with selected partners only at this stage. I used the Uber Eats one for a clients stories earlier this week! 2. In addition to adding those CTAs in stories that I spoke about in point 1, you can also add them as clickable buttons on your profile! 3. The one we all got MEGA excited about...we can now access DMs on desktop. YAAAAAY!! So there you have it folks....a few changes across the last month. Cant wait to see what May has in store for us. Have a great Monday See more

22.01.2022 The festival of 42 is here! I’ve woken up a year older this morning. I’m at the age where a 23 year old is good looking....but so is his dad!... I’m at the age where I can go longer get out of bed without making sound effects. I’m at the age where I can no longer drop it like it’s hot but rather squat it like it’s warm (and even then I’m struggling) I’m at the age where My childhood toys are considered antique collectables. I’m usually such a sociable person and would love to be out and about today but unfortunately it’s just another day at home this year. Who else has celebrated an iso birthday this year?

21.01.2022 Ok guys, here you have it....6 awesome little tips you should follow each and every time you post content to your socials. Are you ticking them all off? I’d love to know which ones you struggle with the most (if any).

20.01.2022 I actually did this twice yesterday! But only with landline numbers....who actually still uses landlines?

20.01.2022 Once upon a time there was a girl called Maree. Maree used to have a 9-5 job working for other people. She was a control freak and her inbox was beautiful...it was clean and she had folders for everything.... Then one day Maree had a bright idea to work for herself and that inbox went to SHIT! I kid you not, I have literally hundreds of emails sitting there....Ive read them, Ive responded to them but they still sit there staring me in the face each time I open my mail. Any amazing email management tips from my self employed Instagram friends??? PLEASE HELP! See more

20.01.2022 Yes, I am a social media strategist and this stuff is what ‘I do’, but imagine you woke up tomorrow and there was no Instagram. What would you do? What would it mean for you? Your business? ... Instagram is a tool to help us form connections, touch base with family and friends, share your life and to promote your business...so treat it that way. If there was no Instagram tomorrow, we’d figure out another way of connecting. I see so many young teens and lots of adults thinking Instagram is the be all and end all of their existence. Remember, it does not determine your value!! As a social media strategist , I encourage you not to put all your eggs in one basket! Think about other ways you can form connections. Your email database Good old fashioned networking Collaborations with other businesses Pick up the phone and call people How do you think you’d cope if there was no Instagram tomorrow?

19.01.2022 Ok, ok....just kidding! Who would have ever thought an AFL Grand Final with two Melbourne teams playing, would not actually be played in Melbourne! What a weird 2020!... Tensions will be running high in the Sortino household tonight. Whilst I barrack for Collingwood (don’t hold it against me ), hubby and my kids are passionate Tigers so I can’t help but have a soft spot for them! Who’s your hot tip to win tonight...? Richmond vs Geelong!

19.01.2022 With people social distancing across the globe, there are a couple of new implementations coming down the line. This little video shows a great summary of them!

19.01.2022 A great competition from one of my awesome clients! Gotta be in it to win it!

18.01.2022 Ok guys so heres the deal.... Sometimes you dont want a formal social media training session. Youre doing an ok job and you understand how it all works but theres a few little things youd love advice on or would like to learn more about. ... If only you could just sit one one one with someone and pick their brain for an hour and ask those pesky questions that bug you without having to commit to a formal training workshop. NOW YOU CAN! Introducing the Hour of Social Media Power. Lets catch up for a coffee on me and talk through that list of questions you have! Charged at an hourly rate, its a cost effective way of getting those answers. Want to know more?? Send me a DM or an [email protected] See more

18.01.2022 A simple little 'how to video' that shows you: 1. How to schedule posts in Facebook (for those who don't know) 2. How to schedule and auto post in Instagram using Facebook's Creator Studio!

18.01.2022 What an awesome video that perfectly captures what Just Italy is all about. When you manage the socials for your clients you have to literally put yourself in their shoes to be and sound exactly like them. The team at Life Marketing and videographer Mark Kobakian captured this perfectly!

18.01.2022 Last night I had the pleasure of attending the Hobsons Bay City Council Business Awards. It was held at the beautiful Williamstown Town Hall and boy oh boy did they put on a show. It was just beautiful. I was also extremely honoured to walk away as the WINNER in my catergory!! ... The Social Secret is important to me and Im glad Ive been able to help so many business owners and now, be recognised for that effort. A huge thank you to the council, to Maribyrnong & Hobsons Bay Star Weekly for being the major sponsor and to all the other finalists and businesses that make our community so awesome!

18.01.2022 INTRODUCTION TO REELS TRAINING NOW LIVE ON MY WEBSITE 40 Melbourne business owners joined me yesterday for an awesome session dedicated to all things Reels. The feedback that came through was awesome so I’ve decided to offer the replay of the training session to my wider community. ... Here’s a couple of things people had to say; Thank you for explaining everything so simply. It’s not that overwhelming anymore. Looking forward to filming my first Reel Maree that was amazing! I had a little list of questions before the training and you actually covered them all. Thanks so much. The social media Queen strikes again. That was so good. Ordinarily, I’d charge $79 per person for a workshop of this nature but given what we’ve all been through in the last 12-18 months, I want to offer it at the discounted price of only $14.95! Um, yep.that’s not a typo! It’s only $14.95! In the session you’ll learn: Why Reels are so important Where to find the Reels interface and what all the menu items mean How to film a reel My top 10 tips to ensuring Reels work for you Adding text to a Reel The Reels algorithm and what you need to ensure you’re NOT doing when posting Reels Examples of Reels you can quickly and easily do yourself You can get it here: https://www.thesocialsecret.com.au/tss-shop/

17.01.2022 FREE WORKSHOP COMING UP! Im so pleased to announce that Ive teamed up with Western Bace and Hobsons Bay City Council as part of their Lunch & Learn Series to bring you a 1 hour workshop where we explore a great graphics tool called Canva! If you manage your own social media and dont know how other businesses can make their own great looking graphics, then this is perfect for you! ... Tailored to beginners, this workshop will discuss: What is Canva and why is it useful? What sorts of documents you can create in Canva The different ways of creating content (templates vs a blank canvas) Customising a template How to format your image Helpful hints and tips Questions Play time - create your own graphic THE DETAILS: Date: Thursday 19th March Time: 12pm sharp Location: Woods Street Arts Space, Laverton Bring: Your lunch and your laptop LIMITED SPOTS AVAILABLE SO BOOKINGS ESSENTIAL - https://bizatwoodsstreetthurlunch.eventbrite.com/ See more

17.01.2022 Let’s celebrate each other! Community over Competition people! I am a social media strategist. There are a ton of us around. We could all offer the same level of service but a client will decide who they want to engage with, based on a number of factors, one of those being, who YOU are. So go with that....be supportive of others in your industry, like their posts, engage with their content, support their success.... Then on your own page, add value, be engaging and show people why they should work with you! If there’s those in your industry that don’t want to play fair or feel they’re better than you, pfft...forget about them! In the words of one wise young woman known as Taylor Swift.... And the haters gonna hate, hate, hate, hate, hate. Baby I’m just gonna shake, shake, shake, shake, shake, shake. Shake it off, shake it off #tuesdaytip #theend See more

17.01.2022 CONTENT CREATION is about to get a whole lot easier!! Introducing The Social Secrets 2020 Content Calendar... HOW DOES IT WORK?... - Simply print it off and keep it near you when youre creating your content. Ive added in all the important dates (including Australian public holidays, school holidays as well as quirky fun holidays and health related events). From here, all you need to do is enter in your own relevant days (business events/anniversaries/staff birthdays etc) and all of a sudden, youve got yourself some content!! DIRECT DIGITAL DOWNLOAD and the price.....ONLY $12.97! http://www.thesocialsecret.com.au//2020-social-media-cont/

17.01.2022 Why engagement groups are bad news!

16.01.2022 THE GOLDEN RULES of social media! With many people in self-isolation and spending a lot more time on Facebook and Instagram there's a few things we need to be remembering.....!

16.01.2022 What if I told you I could make content creation a WHOLE LOT EASIER for you? Well....I can and I am (and I do not like green eggs and ham) . I've been thinking and pondering and wondering how I can make it easier for you all to think in advance about the kind of content you might want to post. I've actually been doing this myself for years so I thought I'd pass on my wisdom and knowledge. ... I'm at the very tail end of creating a content calendar for you. It's in the form of an ordinary 2020 calendar but what it contains is a full list of: National Holidays across Australia Important community events (think things like Earth Day, Clean up Australia Day, Safer Internet Day etc.... Fun, quirky days (think Kiss a Ginger Day, World Penguin Day, Pay it forward Day, World Sleep Day etc....) Health Related Events (Heart Day, R U OK Day, World Mental Health Day etc.....) So, how the hell is this helpful I hear you ask? This is the important bit....this calendar will become the basis for you to create your content. You'll print it off and in addition to all the amazing days I've entered for you, you'll also start adding in your own special days (staff birthdays, business milestones, special industry events etc). All of a sudden, you're starting to build your own content calendar without even realising it! AH-MAZING!!! I'll also be including a heap of other content ideas for those times you're 'stuck' and just can't think of what to post. COST: $12.97 plus GST WHERE CAN YOU GET IT: My website WHEN: From 1 December

16.01.2022 Welcome to the KINDNESS INITIATIVE! As someone passionate about social media, I know the negative impact it can have on our kids. Nasty messages, immature keyboard warriors hiding behind their phones to spread hate. Its horrible and its a BIG problem (stats show in Australia 1 in 4 kids are bullied and 1 in 5 are cyber bullied). Last year I ran a series of workshops around keeping kids safe on social media.... The thing is, kindness starts in the home! Whilst we will never be able to fully eradicate bullying, we can spread kindness....so thats exactly what Im doing. Ive had these cards printed up (thanks Daniel from Chase Print Group) for getting these printed in next to no time. This afternoon my girls and I will go for a walk, delivering them in the mailboxes of random neighbours! I hope it takes off and we start spreading kindness See more

15.01.2022 I know people still concern themselves over that follower number but here’s a bit of advice for you... It’s important to check your follower list every now and then and remove those who you feel are not valuable followers. Why? I’ll tell you why...... 1. You don’t want ‘ghost followers’. These are platforms that remain inactive or don’t engage with activity. If these accounts are not engaging with your content, your engagement rate goes and the algorithm thinks your content is crap, therefore not showing it to relevant people who follow you. They’re fairly easy to identify too. They may have no profile pic, no posts, few followers but following lots of accounts. 2. You don’t want ‘mass followers’. Did you know Instagram has a following limit of 7500 accounts? How many posts would you actually see if you were following that many accounts!? The people who do follow 7500 accounts are only doing so to gain followers. You know the old ‘I’ll follow them to see if they follow me back’ trick...yeah, that’s in play BIG TIME here! These people won’t engage with you. Delete! 3. You don’t want inactive followers: some people have taken a break from Instagram or stopped using it altogether. If they’ve been off the grid for a few months, you may wish to consider removing them. There you have it folks. Time to schedule a little clean up of your page. See if it makes a difference to your engagement and interactions on your posts. See more

15.01.2022 For those of you who follow my stories you would have seen my little rant yesterday. To quickly re-hash, a received a DM yesterday from someone wanting some advice. I don’t know this person. My name had come up in a local residents page on Facebook. She’d received a quote for social media services and basically wanted to pick my brain about my thoughts and opinions on the quote as well as ask advice about her campaign. She had no intention of working with me or using... my services but instead wanted me to validate whether she should use the services of the other person she’d received a quote from. Now don’t get me wrong....I am very accommodating and generous with my time and with giving people advice but there’s a distinct line between asking a question or 2 and then blatantly using someone for free intel. After about 40 minutes of going back and forth I ended the message wishing her luck and she responded with ‘Can I ask you 1 more question?’ Angry Maree came out then and I dropped a truth bomb. Here was my response: I do offer a service where you can ask questions and really sorry to push back but I’m an expert in this area and you’re asking me about someone else’s services. I do offer what’s called ‘an hour of power’ so happy for you to book that in if you like where you ask me all the questions you like and that’s charged out at an hourly rate. She saw my message and never responded! This isn’t the first time this has happened either. People who I rarely know have said ‘oh we should catch up for a coffee’ when what they really mean is ‘I’m struggling with my socials and I’d love to spend an hour or 2 getting free advice.’ It’s not the right thing to do people! Who’s with me on this one? Ps. If you regularly engage with my content, if you’re a current or former client of mine or a friend, ask me all the questions....I love you and will always be here to support you. It’s everyone else who’s being sneaky and cheeky that i’m directing this post to! See more

15.01.2022 It’s the weekend so put the phone down and enjoy life. As a social media strategist, I’ll admit this is hard for me. Every ‘ding’ means there’s a notification for me or one of my clients. What if it’s important? ... What if something’s gone wrong? What if someone needs an answer now? The old Maree would go running for the phone but not anymore. For my own sanity and self care, I can’t make my job 24/7. Anyone else find it hard to put down their phones? Make life a priority...your phone will be there for you later.

14.01.2022 A simple little how to video that shows you: 1. How to schedule posts in Facebook (for those who dont know) 2. How to schedule and auto post in Instagram using Facebooks Creator Studio!

14.01.2022 Going on holidays? Dont forget to post!

14.01.2022 Sharing some client love today.... Mothers Day is NEXT WEEK! If youre in Melbourne and wondering what to do for your Mama, why not get her a beautiful 3 course feast delivered to her door. Theres also some extra special goodies thrown in for mum as a gift. Here's what you get....... 1st Course: Assorted Antipasto Board, Fresh Tomato & Basil Bruschetta with Focaccia 2nd Course: Your choice of: Pasta al Forno with Just Italy Sauce, Eggplant Parmigiana, Beef or Vegetarian Lasagne 3rd Course: Dessert: Your choice of Crostata or Tiramisu Drinks: A bottle of Just Italy Cab Sav! BONUS HAMPER FOR MUM INCLUDES: Limoncello (100ml bottle) Lavazza Coffee $15 Just Italy Gift Voucher to use online Palladio Beauty Pack valued at $40 THE PRICE: $79 (2 people), $119 (4 people), $159 (6 people), $199 (8 people) Get it now..... www.justitaly.com.au See more

12.01.2022 THIS IS BIG NEWS So, yesterday The Australian Influencer Marketing Council (AIMCO) released the industrys first set of working practices. The Influencer Marketing Code of Practice has been created collaboratively with input from more than 50 companies and is designed to support brands, agencies and creators. ... The Code of Practice provides guidance to any business engaging in influencer marketing. Areas covered include: Transparency regarding influencer vetting practices; Brand safety considerations; Advertising disclosure requirements under Australian Consumer Law; Ensuring appropriate briefs and contracts; Importance of including content rights/IP within contracts; and Metrics and reporting transparency. What this means for the influencer industry is that there will now be specific guidelines that they need to follow. Heres a copy of the guidelines: https://www.auditedmedia.org.au//AIMCO_Code_of_Practice_Ju See more

11.01.2022 Kindness continues to spread in our little community and I cant help but do a happy dance each and every time Im tagged! If you get a Kindness Card in the mail, Id love to know, so please send me a message and a pic

11.01.2022 Hi, I’m Maree I’ve had a few new followers of late so thought I’d throw my head on a post a have a little fun with 2 truths, 1 lie..... Which of the following is NOT true about me........ 1. I have a very small heart shaped tattoo on the back of my neck. 2. I was a vegetarian for 8 years. 3. I have been to Fiji 5 times because I love it so much. Have a guess....I’ll reveal the lie at the end of the day on stories! See more

11.01.2022 Imagine you opened Instagram tomorrow and your page had disappeared. THIS IS YOUR WAKE UP CALL GUYS AND GALS....when it comes to social media and marketing in general, do not put all your eggs in one basket. For my mate Michelle from @grazewithmichelle (who had given me permission to talk about this btw), this is exactly what happened. She questioned it with Instagram, they said she violated Instagram’s conditions (which she believes she didn’t) and bam...just like tha...t, page gone into the abyss forever. Michelle gets most of her business from Instagram and she’s extremely fortunate that she has a beautiful community of people and businesses who have rallied behind her and shared her new page on Instagram. In a matter of 48 hours she’s got over 1000 followers again but not everyone is that lucky. What you need to remember is this... You do not own your social media followers...Instagram and Facebook do! Your email list on the other hand, is owned by you! Invest in that. I am a social media strategist and here I am, telling you to make sure you do not rely solely on social media! I’m sure Michelle will now tell you the same thing! And while we’re on the topic of Michelle, don’t forget to give her page a follow because she’s amazing! See more

11.01.2022 Ok mums of Instagram, Im giving you the opportunity to dream! Whats your ultimate gift on Mothers Day? Dont be shy and dont feel bad. If time away from the kids is on your list, then thats ok. ... If a day of lying in bed is on your list, thats ok. If a black Louis Vuitton Neonoe bag is on your list (ahem...!), then thats totally ok too. DREAM WITH ME MUMAS! See more

09.01.2022 The future of online shopping is about to change....! Yesterday, Facebook made some BIG announcements about the way the shopping experience will work. Here's a couple of highlights:... - There will soon be 1 shop across all platforms that people will be able to access from Facebook, Instagram, Facebook Ads. - In phase 2 of the change we'll also be able to shop via messaging (WhatsApp, Messenger and Instagram DMs) - If your business is on Shopify, you'll easily be able to integrate this into the new Facebook Shop. Your stock levels will always be right! - Ok, now here's my favourite change....you'll be able to shop via a Live Session! Imagine announcing a HUGE sale but telling your consumers they need to join your live to shop only during that duration. Read all about it here: https://about.fb.com/news/2020//introducing-facebook-shops/

09.01.2022 INFLUENCER MARKETING! Have you considered it for your business? Whether you have a product or service based business, it has the potential to work exceptionally well - when executed correctly! I generally pool influencers into 2 categories:... 1. Those that are great....an authentic following. This type of influencer wants to see your business succeed and will do the best they can to produce authentic and meaningful content to their audience. 2. Those that are in it for the $$ or free products and don't really care. Would you know the difference if you saw them on your feed? I could literally talk for HOURS about this topic and I'm not even scraping the surface with these tips, but take a look at the video for some helpful suggestions in getting started.

09.01.2022 FACEBOOK CHANGE!!!!!! A couple of weeks ago I spoke about the fact that Facebook may be following suit and removing the number of likes on posts like they did with Instagram. Well, in breaking news it looks like the trial is underway! I got the following notification this morning....

08.01.2022 Remember those days when we were allowed to go places and we’d be at a networking meeting or out and about at the shops or the hairdressers and we’d get chatting to someone who asks if we have a business card? Well....no need to keep remembering to bring those cards with you anymore because this AH-MAZING product replaces it! It’s the Social Dot and so worthy of a post on my feed. When a phone taps the dot, BOOM, all your info comes up automatically! Facebook, Instagram..., TikTok, website, LinkedIn along with 6 custom URL links that can be used for what ever you need. Restaurants could have them stuck to each table, encouraging people to tap and ‘check in’ Any business with a reception could have it on their counter, encouraging clients to tap and follow their social media. Hairdressers can have their dot on each station, encouraging a ‘tap’ whilst people get their hair done. Influencers....hello! You ALL need one of these to quickly and easily share your links with people you meet. Mine is on the back of my phone so when I meet new people, they just tap it with their own phone and BOOM, they’ve got all your info! Works with both iPhone and Android! Check out @socialdotaus page/website and feel free to use my code TSS10OFF for a discount too!

08.01.2022 Instagram’s turned 10 and it’s celebrating by introducing a whole heap of changes to the messaging platform! This is a world wide release so if you don’t notice anything yet, keep watching....it’s coming. I’ve listed 5 of the changes below. ... 1. Selfie Stickers! Create more fun in your messages by creating and sending selfie stickers. 2. Vanish mode....as a parent I’m not too sure I like this one. It’s one of the big reasons I didn’t allow my daughter to have SnapChat! Vanish mode allows a user to send a message that automatically disappears after it’s seen. Given Instagram’s stance on anti-bullying I actually don’t see this as a fun feature. 3. ‘Watch Together’ allows you to watch trending videos with friends on IGTV during a video call. 4. Chat colours: you’ll seen be able to personalise your chats with fun colours! 5. Custom Emoji Reactions: you can create shortcuts of your fave emojis to respond quickly to people. There’s a heap others coming too. Things like; - animated message effects - message controls so you decided who can and can’t DM you. - changes to privacy and safety See more

08.01.2022 On a scale of 1-10, where 1 is ‘meh, doesn’t really phase me’ to 10 being ‘OMG my life is over’, how important is Instagram to your business? Obviously my whole business is centred around this platform and showing people how to use it effectively but I’ve often thought about this and think maybe you guys should to. So here’s a few questions I think you need to be asking yourselves.... 1 Am I effectively capturing the email addresses of my customers? At the end of the day, you own that list. Instagram owns your followers. 2 How else do you showcase your products and services? Is your website up to date? Have you activated Google My Business so people can leave reviews or find you there? 3 What’s your fallback? If you’re like me, where 80% of your business relies solely on the running of social media platforms, what else ‘could’ you do. Always have a back up plan in place, even if it’s just an idea in your head. So over to you.how would you be impacted if there was no Instagram or Facebook?

08.01.2022 Hands up if you absolutely crap your pants about the thought of ‘going live’ on social media? Video content is KING at the moment and if you’re a small biz owner, getting yourself confident in front of a camera can be a game changer as it helps build trust. Live video is a great way of connecting with your community in real time! Here are a few tips I’ve put together that you should consider before going live: ... Drink wine! Plenty, plenty of wine. JOKING! Please, please do not do this! Or should you? It sure would make for an interesting conversation. Ok, so for real this time...determine the purpose of your live. Your video should bring your viewers something extra special that they can’t get from your feed (eg. going behind the scenes, doing a Q&A, interviewing a guest, revealing a new product) Plan what you’re going to say. Don’t ever go into a live video blind. Jot down some taking points and even do a little walk through or rehearsal before you begin if you’re nervous. In saying this though, do not read from a script or teleprompter as it will come across too staged. Be yourself!! Don’t be the person you ‘think’ people want you to be! JUST BE YOU! Have your audience as the forefront of your mind at all times. How is this live beneficial for them? Tell your audience that you’re going live! This could be done through a post, stories or a mail out. Let followers know what to expect! Have fun! The more you go live, the more comfortable you will become. See more

07.01.2022 Maybe you hear people saying oh no sweetie, you don’t have to get your face out there on socials if you don’t want to. I CALL BULLSHIT ON THIS! Whist technically you don’t ‘have’ to, in order for you to form a proper connection to your audience, you need to!... I know it’s daunting I know it puts you out of your comfort zone I know you’ll question everything about yourself when doing it. But if you don’t, how are people supposed to learn about the person behind your brand? It gives your brand an identity It humanises your brand It helps form a connection It helps with engagement (stats tell us people engage more with content that has faces in it). I want you to give it a go if you haven’t and then tell me what happens. Do an introduction post or something fun like ‘two truths, one lie’! If you’re committed to giving social media a red hot go, putting yourself out there is important! I’d love your input on thisdo you agree? Do you disagree? Why?

06.01.2022 Apparently if you say something 8 times in a row you’ll remember it forever! This is something you cannot forget and is possibly the greatest piece of social media advice I can give you. BUILD CONNECTIONS, NOT FOLLOWERS... There is still this theory out there that a bigger account = more success. We REALLY need to try and shift this mindset. Actually, a client of mine recently sent me a message that said: I've been reading this morning that you're a no one until you reach 10k following and feeling totally demoralised. Might need to book another session with you about building a bigger base. This client has a solid engagement rate and a following of people who love her product and what she posts. Yet she’s made to feel inadequate because she doesn’t have over 10k followers. It’s bullshit!!! TOTAL ! Build connections and the followers will come! Ok. rant over.....good night See more

06.01.2022 I’d like to blame covid but this has been happening long before a guy in China ate a bat. I think it’s me missing having a team of people around me. Working for myself has been so amazing in most respects but I REALLLY miss talking to a pool of people around me, bouncing ideas off others and just generally having someone around that I can chat to about what I’m binge watching at the moment. Who else talks to themselves....?... I can’t possibly be the only one out there! See more

06.01.2022 Its that time of the month yet again! Covid19 hasnt stopped implementations and changes across the 2 platforms. In fact, a number of changes in March have occurred as a result of the pandemic. Here they are folks:... FACEBOOK 1. The platform announced that there might be a longer than usual process to approve ads due to Covid19 (I havent found this to be the case though) 2. Facebook has created a ban on any ads and commerce listings that seek to capitalise on fears related to the virus. 3. Messenger is getting yet another overhaul. Facebook is rolling out a new update for Messenger which looks to simplify and focus your messaging experience. 4. Facebook Testing the Ability to Cross-Post Facebook Stories on Instagram! YAY...this one is exciting! 5. Facebook is working on new features that make it easier for people to access live streams, even if they don't have a Facebook account. INSTAGRAM 1. IGTV monetisation is officially here, with monetisation options rolling out to a very select number of channels at the beginning of this month. 2. Instagram is testing a feature that allows Insta users to share their live streams directly to IGTV as soon as the broadcast is over. These lives dont just have to live in Stories anymore. Yay! 3. Latest Posts feature in testing! We said goodbye to the chronological feed a while ago but Insta appreciates that we all like seeing the most recent content first. In testing at the moment is a latest posts feature. From what I can gather, it will appear as a pop-up that will be displayed over your main feed, alerting you to the fact that there are new posts and giving you the option to get caught up. Thats it for now folks....! See more

05.01.2022 People of Australia....are you actually serious!?! 2 rolls of loo paper is what I had at home yesterday...2 rolls! After heading to 3 different stores in search of something that would adequately wipe my lady bits I gave up! I did find 3 boxes of tissues but didnt realise until I got home that theyre eucalyptus infused...not sure theyre supposed to be used down there My good old dad came to the rescue...hes one of those guys who always has a connection. In t...his case it was someone who sold toilet paper wholesale! Im now fully stocked. THANK GOODNESS! Hows your toilet paper situation going? See more

05.01.2022 INTRODUCING ANGELA CEBERANO She’s a business woman who loves great conversations, country air, a good outfit and a bold lipstick. Her shoe collection is unbelievable and don’t even get me started on her handbags #envious I am honoured to not only call her my friend but also tell you guys that she is speaking at my next ‘Women in Business’ Luncheon on 13th August. ... @angelaceberano is the owner and MD of Flourish PR, one of Melbourne’s most renowned communications agencies. In a nutshell, she helps get businesses SEEN in the media. Ever wondered how other business owners get themselves on Sunrise, or in The Herald Sun? Yep, this is the sort of thing Angela and her team do, day in, day out! On August 13th, she’ll be providing you all with some of her top PR tips for small businesses owners. In addition to owning Flourish, Angela’s other business is Marco & Co. @marcocandles is a luxe candle business inspired by Angela’s horse Marco. The scents in her range are influenced by some of the happiest moments she’s spent with her horse. I’d love for you to come along on August 13th, meet Angela, hear her incredible business story and learn some awesome PR tips! Secure your ticket here: https://www.trybooking.com/BSFPP ! 13th August 12pm - 2.45pm The Emerson - Commercial Road Sth Yarra

05.01.2022 Everyone is talking about it and I know....they’re time consuming and it’s just something else you don’t have time for, am I right? BUT I see the value in them and I recommend you take some extra time and replace a post a week with a reel a week (at a minimum). Years ago, we were told ‘video is the way of the future on social media.’ We’ve been preparing for this. Stories was getting us comfortable with video but now it’s time to up the ante! ... Reels are great because; 1 They’re a great way to reach a new audience. 2 They are permanent unlike stories that disappear after 24 hours 3 They have their own feed! 4 They work with hashtags. 5 They have the ability to become viral, even if you don’t have a large following. My recommendation...sit down and brainstorm ideas. They don’t need to be flashy or too over the top but think about what you might get asked over and over. What customers might like to know or see. I also recommend filming a few reels at a time. That way, you’re building your pool of resources! You can save reels as drafts which is another cool feature! Give it a go and let me know once your reel is up so I can take a look! See more

05.01.2022 I’ve also picked up some moves from watching Cobra Kai so watch out! Wax on, wax off baby!

04.01.2022 See....you dont need to leave the house to interact with others. On a more serious note, Ive been taking it upon myself to call 1 or 2 people in business that Ive met over the years to check in and see how theyre doing. Yesterday I spoke to the lovely Michelle from grazewithmichelle. If you want a beautiful home delivered box filled with some delicious food, be sure to send some business her way.... Also had a chat to fellow social media maven Kara from Social ConXn. Her once in a lifetime family holiday was cut short when she was told she needed to return home from the US. Everyone you know has been impacted....remember that. Theyve all had to change or adapt their way of working. If you can, reach out to someone, even if its been a while since you last spoke. They might appreciate it more than you know. See more

04.01.2022 CONTENT CREATION is about to get a whole lot easier!! Introducing The Social Secret's 2020 Content Calendar... HOW DOES IT WORK?... - Simply print it off and keep it near you when you're creating your content. I've added in all the important dates (including Australian public holidays, school holidays as well as quirky fun holidays and health related events). From here, all you need to do is enter in your own relevant days (business events/anniversaries/staff birthdays etc) and all of a sudden, you've got yourself some content!! DIRECT DIGITAL DOWNLOAD and the price.....ONLY $12.97! http://www.thesocialsecret.com.au//2020-social-media-cont/

04.01.2022 Having trouble posting on Facebook?

03.01.2022 INFLUENCER ONLINE TRAINING COMING YOUR WAY....and its a bargain! Put the date in the calendar (Thursday 25th June) and get your tickets here: https://www.innerwestbizhub.com/event-/influencer-marketing Influencer Marketing is something I am passionate about because I see it done wrong, again and again. ... Ive teamed up with Inner West Biz Hub to bring you a great session where Ill give you ALL the hints and tips you need to ensure youre doing all the right things! The amazing Chrissie from Chaos to Calm Consultancy will also be sharing her insight on how Influencer Marketing has helped her sell out her latest online course! If you are a product or service based business or even if you are an influencer yourself and you want to know what we look for when engaging you for clients, purchase a ticket to learn, learn, learn! See more

03.01.2022 We get so caught up in waiting and watching those Reels viewer numbers to go up, especially when everyone keeps banging on about how many views they’re getting. But you know what!? You’re trying! You’re giving it a red hot go and that’s what’s important. As you become more confident, As you explore different transitions ... As your content gets better... the bigger numbers will come. In the meantime, focus on the people who are watching your reels because that’s a number to be celebrated!

02.01.2022 As a social media strategist, Im constantly shocked at some of the content I come across. With more and more young kids on apps like Instagram and TikTok, I thought Id share this article I saw in todays Herald Sun. Last year I ran a number of workshops for kids and parents on the dangers of social media and let me tell you, if youre not monitoring their activity and having conversations with them about these dangers, you are leaving your kids vulnerable and at risk. ... Please share and tag any parents you know.

02.01.2022 I am on a mission to change people’s perceptions when it comes to the number of followers they have on social media. Every new follower, even if it’s just 1, should be considered a new opportunity! Think about it like this...if 1 person came knocking on your shopfront or your office door (hang on, Melbourne’s in lockdown....let’s re-phrase)....if someone new calls you regarding your products or services, you’d want to speak to them, right?! In fact, you’d probably go... out of your way to chat to them in detail about how you can help them. Well, apply that same analogy to your social media guys! Treat the followers you have, no matter how small, as potential clients! Stop seeing numbers. See the person behind the number (unless that person is a fake account or someone who clearly will not purchase from you...then block them). This is your Thursday Tip! Feel free to tag someone you know who hates the fact they’re account isn’t growing fast! Slow and steady wins the race when it comes to social media. See more

02.01.2022 STOP THINKING OF YOUR FOLLOWERS AS ‘JUST’ FOLLOWERS! Behind each of those followers is a real person. Someone that’s made the choice to support you. The best thing you can do is to concentrate on them to keep them there instead of chasing that bigger number. Keep them interested. Keep educating them. Build and nurture relationships with these people! ... Today I’d like to say one big hell of a THANK YOU to all of you who have decided to follow The Social Secret. Some of you I’ve know for years Some of you are clients Some of you are my ‘Insta friends’ who I’ve never met in real life. Let’s take a trip down memory lane today and I want you to tell me how we met and why you follow my page.

01.01.2022 THANKFUL || Sometimes in life you come across some beautiful and generous human beings. These 2, Angela and Phil Ceberano fit into this category. About 18 months ago, they took a chance on little old me. I was at a point in my business where I just wasnt sure what I wanted PLUS I wanted some stability. I started contracting with the amazing team Flourish PR and have continued to do so as my own business grew. Tuesdays with my Flourish family are my favourite day ...of the week. Since COVID19 Ive unfortunately had to take a little break from Flourish but cant wait to go back! Missing all the team so much! Anyway, this afternoon Ange and Phil rocked up to my house (whilst maintaining an appropriate distance), to deliver a beautiful Easter package FULL of goodies. Youre truly amazing and generous people. Even in business, theyre a wealth of knowledge and always willing to provide advice and help out the little guys! THANK YOU for everything

01.01.2022 Creating social media content quickly and easily....here's the trick!

01.01.2022 For anyone living in Melbourne, yesterday was one of those moments we’ll remember for a long time. I purposely left the house and went to the beach for a walk, EarPods ready to go, listening to Dan’s press conference. Overall I was happy with the decisions made....I mean, we knew he want going to open everything up, but it’s a start, right? ... I do feel for those who continue to not be able to work. To those whose income has been so compromised that it’s affected their family financially. To those who have permanently closed their doors. The stories are heartbreaking. How are my fellow Melbourne peeps feeling?