Mark Lindberg Consulting in Wynnum, Queensland | Business consultant

Mark Lindberg Consulting

Locality: Wynnum, Queensland

Phone: +61 414 888 757

Address: 144 Bay Terrace 4178 Wynnum, QLD, Australia

Website: http://www.marklindbergconsulting.com

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25.01.2022 Who’s ever entered awards and come away feeling less because you’re comparing yourself to others?

25.01.2022 This was the voice in my head this morning lol. So many of us leave our Christmas promos too late and end up doing a rushed job. Get ahead and own the game

25.01.2022 Your Story Matters How is your business handling the CoVid19 crisis? We are all in some form of lockdown, cant take bookings or run our business in the way we used to in the good old days (aka 3 weeks ago) The big thing remaining is your online presence and how you communicate over social media. Whether you are creating on your website, Facebook, Pinterest, youtube, twitter, snapchat, tiktok or Instagram theres an audience waiting to hear from you right now and if you get c...reative you can connect with your followers old and new and tell them your story, or a story. You can use your photography and your personality, your past experiences, and what you are experiencing right now. Talk about what you hope to experience in the future. Dig deep and get emotional or keep it cool and fun. Talk about your understanding of things or what you are completely confused about, be real and be you the World needs more of that. Your mission, should you choose to accept it is to make as many of your followers care about your photography business surviving as possible. Right now today your business is a story (it always has been) and you are the main character in the fight of your business life, are you simply going to shrivel up and disappear or are you going to rise up and to survive and thrive another day? The cool thing amongst all the uncertainty is, you get to choose so whats it going to be? Does your story matter?

23.01.2022 Have you made a plan yet on how to get your business moving again? NZ is about to move to level 3 but this still makes it hard for Photography Businesses to operate but we need to be ready for level 2 that is when things may really start moving... https://www.nzherald.co.nz/business/news/article.cfm

22.01.2022 I drew this at a recent talk I gave during a webinar for NZIPP. It outlines each step a client goes through after being attracted to an offer. In this case its a Photo Studio but the model works for any business. All your clients go through a series of steps in a certain order to make a decision to work with you or buy your product. They are all trying to understand the value that you offer in relation to what they desire. The process begins with Attention and moves to Interest, Consideration, Evaluation then Decision. If you bring your client experience into harmony with this process then you will convert more client interest into Sales...

22.01.2022 This is interesting stuff... how your ideal client based on age is consuming media post CV19 https://www.weforum.org//covid19-media-consumption-generat

21.01.2022 Are you frustrated with the photography industry? Heres why... There are more photographers in your area than there are people searching for them and this has an effect on your business. The trend is clear, every year photography businesses pop up all over the place with well meaning owners thinking they are going to smash it but they dont and most leave the industry dejected.... Do your research and you will most likely come to the same conclusion. So the big questions is... what are you doing to protect your business in the long term? Heres something to point you in the right direction... Put less of your resources into Search and more into Service Based interruption style marketing. If you want to find out more then message me and Ill send you the free training.

21.01.2022 Heres what you need to know to move your business to level 3 https://www.business.govt.nz//limited-business-activitie/

20.01.2022 How to be Happier in your business Ultimately happiness is an internal journey and its up to you. But there are things you can look for and focus on to bring more happiness into your work. Here are three areas to look at 1. Human Connection... 2. Positive Mindset 3. Flow State Human Connection - Look at how you build relationships with your clients, ask yourself these questions and answer them honestly. Are you genuinely interested in them? Do you take the time to ask questions to find out who they really are and respond in kind? How vulnerable are you prepared to be to achieve a deep level connection with each of your clients? Do you see your clients as dollar signs judging them on the car they drive the clothes they wear or the home they own? Based on your recent experience and if you were your client how do you think you would feel about the relationship? As you work through these questions look at all the ways you could build deeper, stronger and more positive experiences with your clients and implement them into your daily interactions. Positive Mindset - This seems all too obvious but sometimes we forget that this is a choice we can make. Everyday when you wake up make a decision to silence your negative and accentuate the positive thoughts in your head. You choose what thought is loudest! Flow State - This is when you are working and the hours pass as minutes and you become more energised the more you create. If you truely love your art form as a photographer you should be able to tune into this energy and let it drive you as much as possible. If you cant do this then you need to question your commitment to this industry, perhaps there is something else that sparks you up more? Either way make the effort to sync with your energy of Flow. Practice these 3 things for 30 days and experience more happiness in your business.

19.01.2022 I really need to make more time to post and help my followers of this page! My only excuse is Im so busy right now doing it for my own photography studio and helping others restart theirs that I tend to neglect one of the things I love doing! Is it true mechanics have the worst kept cars and accountants the worst kept books?

19.01.2022 ARE YOU STRUGGLING WITH BELIEF? OK heres something for everyone holding on too tight or frustrated with cultivating the right kind of belief system Having a positive belief system is often talked about and taught to anyone wanting to develop a better business. This is because people want to seek within the comfort of belief. But your belief system no matter how great has its limitations.... Heres something to try right now: Let go of your beliefs and frustration and accept that you simply do not know, dont try to replace them just let them go and allow yourself to become a seeker rather than a believer. You dont actually need to believe anything at all, as long as you are open to discover what is actually real. Once you truly see things for what they really are it matters little what you believed, you have found the truth and the truth has found you and your options are now limitless. If you are determined to operate with the belief system model of living then make sure your beliefs serve you. If you are struggling and need something else to focus on then try this. Ultimately its all your choice and your creation.

19.01.2022 Hey everyone, how are you doing? Theres a lot of uncertainty and fear at the moment and our businesses are going to be impacted. If anyone needs some motivation and support please reach out and get help, none of us are in this alone

18.01.2022 THE FUTURE OF PHOTOGRAPHY - NZIPP EVENT As promised heres my take away and main points raised and talked about during last nights NZIPP Future of Business discussion Everything is going to be alright!... There will be an industry after COVID but it will be different. A commitment to a regeneration effort and a positive mindset operating with care and kindness in the community will be key Your potential clients are sitting at home right now planning the things they want to do once lockdown is over - Now is the best time to be communicating with them. What ever your challenges are dont pass bad feelings on to your client. At the front end of your business be a friend to your client. Lead from the front dont get bogged down in the backend issues of your business. Possibly the biggest threat to the industry post COVID will be a flood of photographers promoting all at once - Dont wait for the lockdown to be over before you start promoting and connecting with your audience. There is a possibility there will be new photographers on the scene after loosing jobs and now picking up a camera. These people will need a lot of help if they are starting a business without any experience in a post COVID world. If you see them out there try to point them in the right direction - ie: NZIPP membership or mentoring of some sort. It is highly likely there will be a large number of photographers operating out of a mindset of fear and desperation offering all sorts of different promotions and deals. If you are planning on doing something different or pivoting make sure you reach out and get the support you need to make good decisions particularly on the pricing of your services, we dont want to end up in a price war its a race to the bottom for everyone! Before you offer value by discounting or lowering your price come up with at least 3 other things of value that you can offer to incentivise your clients to work with you. If you cant think of anything other than reducing price reach out and get help. Start networking and gathering the group of people who care about your business and start influencing them to either future book you or refer you. These people will be your goto resource for your business recovery. Be careful making assumptions on what people can afford post COVID. The reality is; Some people will be struggling and some people will be cashed up ready to spend. Remember, there has been a huge amount of stimulus injected into the economy and a lot less for people to spend their money on so its not economic doom for all. Dont let yourself become overwhelmed just take things one step at a time and do what your business needs to thrive, if you need help reach out and find it. If you were there and have something to add then please make a comment and if you need help please let me know Im here to chat about anything you like

18.01.2022 Im sure everyone in NZ has seen this. What great leadership and a truely authentic and human way to communicate to a nation. I cant help but feel it is what the rest of the world would like to see in their leaders... Everything you need to know in one straight forward address. https://www.tvnz.co.nz//nzs-coronavirus-alert-system-rises

18.01.2022 Let’s move, let’s commit to awakening ourselves, let’s find our inner knowing and break away from the things that bind us and prevent us from living our best life

18.01.2022 How would it feel to have 2020 vision in all your business decisions you are going to make this year? Im talking about clarity, certainty and confidence. But theres more to this than a simple alliteration Often we are too certain of our own negative stories and beliefs and we find our mindset working against us. I love this quote by Mark Twain, It aint what you dont know that gets you into trouble. Its what you know for sure that just aint so. My challenge to myself ...and yall is to be open enough to allow magic to show up this year. Let go of your ingrained limiting beliefs that you are so certain of in whatever form they take and have the courage to back yourself and believe you have got this, because indeed Youve GOT THIS! Happy New Year may your decade be full of Joy.

18.01.2022 Chances are youre leaving money on the table and missing out on the joy of earning what youre worth! Are you sick of hearing how you need to clear those money blocks? Wondering WTF is going on as you doubt your ability to attract money into your business. Meditation not working? STOP the madness theres nothing wrong with you! You are perfect just the way you are and Everything you need is within you right now! Leave your money blocks alone! Dont even give them a second ...thought, just let them be and allow them to drift away. Now that you have done that shift your focus to making a connection with those people who represent an Ideal Client to your business. They are the ones who see your value and will give you the feedback and the money bringing positive energy into your studio. Put all your thought into connecting with these people and watch all your blocks magically disappear. Instead of giving you a step by step guide on how to define your Ideal Client Ill show you what ours is at Beautiful Images with the hope it will inspire you to create something similar but unique for yourself. Heres the description of our Ideal Client This is who we are talking to with every word written or spoken at every stage of our client journey... "Shes lived a life has seen both set-backs and success and has come through wiser for it. Its been a while since she has put herself first, but she is coming more and more into her power and freedom and she is keen to spread her wings. She is more interested in quality products and experiences that connect her to a sense of purpose and legacy than flashy things with a use by date. She is a modern woman, she knows she can have what she wants if she goes after it, she may be married or not or perhaps on to husband number two. She is a mother and has done her years of self-sacrifice and putting everyone else first, but she is now more independent of that role, her children are grown and she is likely a new grandmother, or will be one soon. Within both her family and her tight circle of girlfriends she carries a lot of mana, respect and influence. She embraces her own style of femininity and knows her own strength and resilience. She will spend without hesitation and has the money to do so - if the service, product and experience truly speak to her. She is likely 45-55 years old and is finally ready to embrace who she is today." Now go and make one for your business and use it to change how you connect, you might just start enjoying things more while effortlessly attracting more money into your shop.

15.01.2022 Are you brave enough to answer this? Why do you want your Photography to be a Business? It really is the most important question you could answer.... Once you have this straight and allow yourself to become fully conscious of it then everything you do in your business will have purpose and meaning. Tell me your reason and Ill gift you a complimentary Master Your Marketing session just because youre brave :-) Go for it!

15.01.2022 If you are feeling dissatisfied with the results of a promotion it could be because you have friction points in the delivery of your message. Friction points are where your prospective client looses connection with your message and decides not to go any further with you. One of the most common reasons this happens is because of a message disconnect.... This is where your landing page or website dont make sense with your marketing message and advertising, in short your sales process fails to keep your client connected to the action you want them to take. If this is happening your client is experiencing cognitive dissonance and is no longer relating to you in the way you want them to. Another reason this happens is when you copy someone elses (successful) campaign. It looks awesome and it works for them but its just not you. Your clients see this and can tell that something is off. This impacts trust levels and your whole promotion goes into the Why should I waste my time basket. What to remember - Your client is driven by their instincts not rational thought. They are interested in themselves and have a whats in it for me mentality. To keep your client interested you need to force an emotional bond appealing to their intuition and show that you are interested in solutions that appeal to them. What to look for - Your message should always be client and solution focused. Look for the points where the message in your sales process strays from this and becomes self or product focused. Summary - Your entire sales process needs to be seamless and easy for your client. They should literally be able to flow through it and take the action you want them to take. If you need help with this let me know

12.01.2022 COVID19 Action Plan for Your Business How is your business handling the COVID19 outbreak? Right now it is tough to know how to handle the rapidly changing events: If you need help with this heres a method that will get you set up in a proactive manner.... Commit to the following: * Full transparency with all your clients, family, contractors, suppliers and staff. * Keep everyone informed and show that you are taking positive action to both be safe and responsible at all times. * If you or anyone you have been in contact with feels symptomatic you need to take immediate steps to close your operation, postpone current jobs and stop taking bookings and seek medical help and advice. * All rooms and gear in and around your studio/venue/even the car you drive in to your appointment are cleaned and disinfected daily and after each appointment these areas include washrooms, handrails, door handles, counter tops and seating areas. * Provide compulsory hand sanitising and hand washing for all clients entering the studio, or while you are out on a job this includes yourself and any staff on duty. * Visit the Ministry of Health website and become knowledgeable. Heres a LINK that you can use to update your correspondence to clients, your socials and website to help everyone feel safe when working with you. Godspeed and be safe! https://docs.google.com//1gBDCKyvHICZ-PM3kUVzNNowVw0/edit

11.01.2022 I love being a Dad and because I’m busy I need to make sure I have a few things in place that I do everyday to inspire my kids... here’s my best tip to date

11.01.2022 If you go through the pain of learning and getting good at running and promoting your own business you are setup to experience a whole lot of pleasure in the future.

10.01.2022 Yep, this sums up the shocking truth and also the amazing opportunity you have as a business owner to leverage socials for the benefit of your business. Behind every relationship you have on social media there is a third party with an agenda. What’s your agenda?

09.01.2022 Inject Your Personality into Everything Is it time to look at your client experience? Heres a harsh truth - The experience you deliver is a direct reflection of your personality and your client will measure and judge you based on how you make them feel.... Have a closer look at this particularly the points where you feel your business is weakest. One of the common ones is when a potential client is on your socials and website deciding to book you or not. Are you injecting your personality or are you using jargon they dont really understand without explaining what it is and how it will make them feel. An example lacking personality could read like this: Session fee is to be paid up front Pre Consult - Session planning Photography session at my studio Use of a full range of studio props An image reveal - Design consultation Or, with a bit of personality behind it The session fee includes everything even a 100% money back guarantee if you dont love your images then your money back Pre Consultation - Leading up to your portrait session I will help with everything from what to wear and to organising your family. Photography Session - this is were I get to make you feel comfortable in front of the camera and deliver a memorable experience, just go have a look at my testimonials, you will love it! My studio has everything we need to capture the best images possible from all the props to a great ambiance. Design Consultation - After your photo shoot we will make a time to review the images from your session, this is where you get to choose your favorites and Ill be there to help you every step of there way making it enjoyable and fun to own your images and dont forget my money back guarantee. I cant wait to meet you! This example is just one step in the whole experience that makes up your business. The point is for you to take the time to look at every step and to make a deeper connection at each stage, to be super warm and welcoming offering all the information your client needs to take the next step with you. Dont gloss over the details, this is where your value is! Injecting your personality into everything you do can be intimidating because it forces you to be vulnerable and it can feel like you are opening yourself up to stand out and be judged. Heres two things to keep in mind that may help 1. You are being judged anyway 2. Who gives schnitzel what anyone else thinks! Godspeed, Go get em.

09.01.2022 Before you start your day have a think about how much crap you are prepared to tolerate. Pick one thing you dont like happening in your business and say NO MORE! If you cant think of anything take a look at your Mindset, whats stopping you getting what you want right now?

08.01.2022 If I was ever invited to do a Ted talk apart from feeling completely out of my comfort zone My message would be very much the same as this amazing talk... https://www.facebook.com/TED/videos/610437986550089/?vh=e&extid=RLKE2xDq1xKFAJtp

08.01.2022 Are you struggling to sell yourself? Everything we do comes down to motive (why) and self confidence (how). With all the competition out there you need to be selling yourself in a compelling way just to get your slice of the pie. In other words if you dont back yourself you will loose clients to someone who is.... If you are struggling to convert interest into bookings or to increase your sales then perhaps you dont have a strong why which often leads to poor self confidence. Does your inner dialogue sound something like this: I wish I could get more clients but Im not as good as (insert your competitors name here). Then you are backing them not you! Heres something to try on for size. Find a quite place, get centred and say this to yourself out loud. I am good enough and I deserve it, I love my life and I love what I bring to the world. Im changing peoples lives for the better and in turn living authentically with joy. I manifest my success and control my outcomes, when things dont go as I planned I have the courage and vision to make the changes needed. I fucking Rock! If it flows and feels good then you are on the right track. If you feel it is somewhat true but uncomfortable then identify what it is that you feel unsure of and work on the beliefs and attitude you have developed around this. If you can barely say it because you feel it is totally untrue then you need to get some help to find the mindset shifts needed to bring yourself more in line with who you truely are. Who you truely are is someone living a life with every right in the world to experience everything this life has to offer, you are a creator with enough potential and power to create exactly the things that you have the intention for. If you have started a business that is your dream then you have the right to experience it as the success you dream of. Get in touch with this, find your blocks and do what it takes to break through them! You can do it Give yourself a better Why.

08.01.2022 Heres what our action plan looks like today I hope this helps. Right now if you are anything like my studio you are making some tough decisions and are either experiencing a lot of cancellations or have closed your operation until further notice. The message is clear we have to adapt and change at a rapid and unprecedented rate. Beautiful Images Photography - Action Plan 23/03/20 (with notes)...Continue reading

07.01.2022 GAS Factor Take a moment to think about how you are using social media for your business. Are you on there with a mindset that keeps you in your comfort zone, as an escape to avoid the effort of having real life conversations with your audience? We love social media because it allows us to scale our message and reach a lot of people with a minimum of effort. This has worked well for a while now but the space has changed and its changing fast! Its now very crowded and gettin...g harder to stand out and build quality relationships that turn into bookings and dollars. Whos feeling this? We have to be prepared to go deeper and understand our audience better. We need to be there on the journey with them. It matters that your audience feels like you have the GAS factor (Yes you need to show people that you Give A Shit) if they feel like you are just dialing it in or hiding behind a screen then you will loose connection. Your audience have evolved as consumers of social media, this means more than ever people are on social looking for real connection. They are over the generic messages and posts that sound the same. This makes it much harder for you to market your business by leveraging the ease of social media. Its time to change things up and make the effort to sound different, you need to be vulnerable and show them who you really are, you need to treat your audience as individuals and talk to them as if you where at a party in the same room standing beside them talking to each one in a way that shows you want to have a real relationship. Heres few ideas for you to try out Stop the generic posts! Take a moment and pretend you are standing in front of your ideal client and then speak directly to them from your heart. These are the words to use in your post. Dont be lazy or rush your post, instead think about what you want the outcome to be and ask What do I need to say to make my client feel like they want to take the next step with me? Then consider the dollar amount of your average sale and pretend that what you say next will earn you that amount of money! Is it enough to spend an extra 10 or 15 minutes making your message really great? Create an entire marketing campaign including organic posts, post boosts and paid advertising with a specific call to action and destination to send your leads to so they can find out more about you and your story. Combine this with a genuine offer that inspires them to take the next step with you and you are on your way to creating a system that generates great leads and gives you the opportunity to really connect and convert interest into bookings. If you sound like a business then you will be treated like a business, but if you sound like a real human being then the opportunities to connect change dramatically In a nutshell be you, be real, and show them your GAS Factor! Go get em

06.01.2022 Closed... for now but never out of the game! Heres the lowdown and what were doing to live and thrive another day.

06.01.2022 TRUTH BOMB - I havent always been good at business! I pretty much grew up in my parents photo studio, so youd think Id be a genius at this business but it wasnt the case... As a young adult I worked in my parents business and during this time I fell in love with the industry and the business of photography. I couldnt wait to start my very own photo business and as soon as I was old enough thats what I did....Continue reading

04.01.2022 How to be in business for the long term... You must continue to evolve in 2 Key areas 1. Getting Bookings... 2. Artistic Talent What I learnt from being part of a family in business since 1957: Always help and mentor others - Together we can lift the industry. Be humble - Never be so bold that you wont ask for help. Get past your blocks and evolve - Be prepared to do the work necessary. Recognise what is needed and take action. - Its not about what you want to do, or what you like or what you dont like, what is needed? Do that! Get involved and become known in your community and industry. Put your clients needs and desires above the needs of your business. Understand the numbers that make your business work. Cashflow and Happiness are the corner stones to a Sustainable Business. Having tenacity, resilience, drive, and an unwavering resolution beats everything. If you can develop a mindset with these attributes then you are well on your way to being in business for the long term.

03.01.2022 Being able to attend forums like this is so valuable and why a membership to NZIPP is worth its weight in gold. Im definitely going, if you miss it stay tuned Ill do a quick synopsis tomorrow with my own spin...

03.01.2022 Every day when I drop my kids at school I ask them Whats the golden rule? And they excitedly yell back To have Fun! and then I point at their little bodies and ask Whats in there? and they grin at me and say Everything I need

02.01.2022 Lets move, lets commit to awakening ourselves, lets find our inner knowing and break away from the things that bind us and prevent us from living our best life

02.01.2022 Ok heres something to help you right now... Do it yourself or use my Ghost Writer Service... Holly molly Im busy writing copy for a bunch of client websites right now and Im loving every minute of it. I want to do more... I think what I get out of this, the thing that makes it interesting is being part of a transformation channelling all the best unique parts of a client and developing a message that connects rather than informs theres a difference in this distinction.... So whats my mindset when I go into these projects? I simply start with the intention to transform a website or webpage from a showcase of products and services and turn it into a destination where people can find out why this business exists and why you should choose them. For example, if we are talking about your awards lets do so in a way that describes how you feel about getting these awards and what it means to you. Lets tell your audience why you go to the trouble and how difficult getting these awards can be and then let them know how that translates into a reason to book you... The WHY needs to be the primary message with services and products secondary. Now heres something for you to do, pull up your keyboard and have a look at your own website; is it just a showcase of services and products that leave the audience with little to consider other than price, or, are you one of the different ones who gives your followers something else to consider by creating an emotional connection to a real person behind it all? You can do this yourself quite easily, but if you want help then let me know. We start with a discovery call where I really get to know you in a way that allows me to channel your inner Why.

01.01.2022 Whos ever entered awards and come away feeling less because youre comparing yourself to others?