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Toucan Marketing Co.

Phone: +61 409 836 393

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25.01.2022 We are pretty damn excited about just anything that signals 2020 coming to an end Here's a punchy little list of the upcoming trends we will be seeing next year. My personal fave is INSTAGRAM SEO - what a bloody relief that IG is now making all content searchable ... 1. Instagram SEO: In November 2020, Instagram announced that would be more search-friendly! Keywords will be essential in both your caption and in your images and videos! (Including your alt-text) 2. Reels: The trend is short-form videos. If you haven't tried this new feature it's your time! You will see how your engagement and reach increases when you use this cool feature! 3. Brand personality: People want to connect with people! Being authentic, transparent, and event vulnerable is smart marketing for 2021! 4. Instagram shopping: All in one place! This is one of the most important trends for next year! If you are selling any kind of product IG shopping will be great to expand your business and reach new audiences! 5. Facebook and IG ads: As the online marketplace becomes more saturated you and FB costs continue to increase, you will have to understand your customer lifecycle, this means, you have to know how they find you, how long they wait until they trust you and they become a paying customer. Which trend do you like the most? See more

24.01.2022 If there’s one thing we learnt during the lockdown, it’s that we can’t take for granted the ease of being able to interact with products and services online from ordering take away to purchasing more loungewear. As Melbournians head into lockdown round 2 tonight we urge businesses to take a look at how their online businesses are converting. View our ‘10 most effective ways to increase your conversion rate’ in our recent blog post. ... Don’t forget to get in touch if you have any questions or need a helping hand!

21.01.2022 Our Social Media Masterclass is TOMORROW! Don’t miss out on learning from the best. Toucan’s Director Sarah Kiryshin has more than a decade of experience in the marketing world and she’s ready to share her expertise with you. Tomorrow, Sarah will take you through Toucan’s Jungle Cleanse: a comprehensive guide to improving your branding, engagement and content. You’ll also gain access to our Content Calendar, packed full of content prompts and helpful dates, for FREE. It’s not every day that you find an online class as valuable as this at a price like this, so get in while you still can! Message or email us ASAP to secure your spot before the class goes live at 12:30pm tomorrow.

21.01.2022 6 months!! Ever since the day I found out I had Louie growing in my belly, all I said was 6 months. It’ll be a really hard 6 months and then it’ll get so much easier. I have managed to launch and grow a business, work with incredible clients - my dream clients! ... I gave birth in between 2 waves of a pandemic AND had my dream labour which was no intervention & drug free I took a few days to recover before being back on the tools with my sleepy little Lou by my side. I have somehow managed to give birth to this beautiful boy, exclusively breastfeed him, in a pandemic, keep working, move house AND take care of a 3 year old in the process! And that’s really just scratching the surface What a f**king year!! But here I am. 6 months on and things really are getting easier. Thanks to every single person who supported us this year and our beautiful clients who embraced my little Toucan chick I feel like I have so many tips to share on pregnancy, birth, breastfeeding, home life & business life but don’t even know where to start! Please comment or DM if I can share any tips on the above to help you in anyway

21.01.2022 AUTHENTICITY. That word was the key word for social media in 2020. That word is what we preach to our clients for their socials. But you know what's funny? For some absolutely bonkers reason, we don't practice what we preach. In fact, we've totally neglected our own socials! We spend so much time creating content for our clients that we don't even have the time or energy to create our own! From this day forward, shit is getting REAL on Toucan socials! ... Here are a few pretty damn authentic truths from behind the scenes at Toucan. Sarah Kiryshin (me), had a baby. He is pictured here and yes, he's just as magical as he appears in the photo (authenticity remember?). But sometimes I'm also covered in vomit. Sometimes I'm juggling my 3 year old, client calls, content creation, breastfeeding and doing my best to keep me clothes vomit-free, which is pretty rare tbh. Sarah No is juggling her 2 kids, home life, work life, side hustles, you name it. Oh and did I mention the whole pandemic thing? So anyway, that's a bit of authenticity for you. And a promise that you'll be seeing more of it. Stay cool friends! #authenticity #beauthentic #socialmedia #workingmum @halcyon_nights_ for the stunning bedding

20.01.2022 Have you used LinkedIn stories yet? If so we'd love to hear your thoughts! New to LinkedIn, stories are increasingly becoming the preferred way to consume content, but when it comes to this channel, you have to think twice about what to share. Here are a few ideas to get you started:... Share a behind-the-scenes video of your company Give a sneak peek of any new product or services. Create a graphic to announce you have posted a new LinkedIn article Share useful tips and tricks within your industry, or some recent learnings you’ve had. Try it!It's a great idea to give your followers more information about you and your company! For more Toucan Tips visit our website www.toucanmarketing.co

19.01.2022 Life can feel overwhelming sometimes, we know. You are not alone. Anxiety, frustration, fear & worry come and go for most people everyday. There are a few small, daily things you can do to reduce anxiety and generally increase happiness. It will require a couple of adjustments to your routine but soon they will become a habit. My passion for healthy living has made me a disciplined person with a constant desire to help others to carry out a balanced life. My 2 loves are wel...lness & marketing. I a so lucky to integrate both of them to share with you today. These are my simple, yet essential habits that I live by. What are yours? - Andrea.

18.01.2022 Those who know me, know I'm super passionate about all things 'business', especially start-ups and smaller businesses that are in growth mode. I am so excited to launch my new series of Toucan Talks. These will be little episodes of me chatting with other business owners about the joys of the journey. We will cover growth, marketing, personal development, and my favourite topic, social media! I am thrilled to announce that Natalia Sarau from @forkful.au is joining me on Tue...sday at 11am to kick off this series! It will be an Instagram live. Save the date and time and I can't wait for you to tune in as Natalie discusses her passionate fight against food waste and how she is working to change waste within the hospitality industry one cafe/restaurant at a time.

17.01.2022 Tucked away in the bustling suburb of Elwood is the 13-year-old @theleafstore. A store we have been shopping at, and fangirling over for close to a decade. This store epitomises everything we believe in. Low waste, organic food, artisanal groceries and the friendliest bunch of staff you could imagine. You actually feel like family when you shop at Leaf. We have been lucky enough to be working with Leaf this year on social media, email, a soon-to-be-launched website and ...helped open their newest store in Hawthorn. If you get the chance, do not miss out on heading into Leaf Elwood or Hawthorn and experiencing the difference for yourself. And keep an eye out for the new site launching in the next month!

17.01.2022 I am so deeply grateful that my children can grow up and know that they can be with anyone they want. Both of my kids get to CHOOSE whom they marry, should they want to marry. Whom they have children with, should they choose to have children. I sit here with complete indifference about the pronoun my daughter, Pitu chooses to use or my son, Louie decides on. I want to see my children grow up to be 2 things: ... 1. Happy 2. Kind Everything else will flow. Pride month is truly a special one. It's a wonderful chance to remember that we have come such a long way, yet still have such a journey ahead. Today, I say to anyone in the LGBTIQ+ community - stay strong. Be proud and own the absolute shit out of who you are! #pridemonth #lgbtqiplus

13.01.2022 Imagine a world where buying a new property left you feeling inspired by that new marble benchtop, the open fireplace, and the view over the Sydney harbour bridge. Seeing the city light up at night and the sunrise in the morning. There’s a catch. The property doesn’t exist yet. Hasn’t been built. Not a beam insight, not a wall constructed. Our friends and our much-loved client at @display_sweet revolutionised the way we buy off-the-plan apartments 6 years ago! Now buyers c...an immerse themselves into life-sized projects and experience a different way to buy! We’ve been so happy to help DisplaySweet with their new website. Check it out! @display_sweet

12.01.2022 Absolutely living for these divine prints by @habitatlegit! Can you spot the Toucan?

12.01.2022 When Sarah No and I joined forces to create Toucan I was pregnant. The planning, the launch, the growth, the successes. It was quite an interesting time for me and no doubt Sarah as well. As of 11 days ago, I am not pregnant! I had a beautiful little boy, Louie. Now a new journey begins - one where I learn how to co-run a business, be a wife, mum to a little girl, and now a baby ... Today is all about celebrating. Celebrating our launch, our clients, our endurance throughout an interesting year (I won’t say the C-word ), welcoming a new human and just showing up everyday, for our clients and ourselves. Today we are excited & proud. Today we celebrate! - Sarah Kiryshin.

09.01.2022 Welcome to the Flock @awecosmeceuticals! What an incredible brand to be working with, our skin is absolutely glowing because of it! Blending modern science with ancient Ayurvedic ingredients to create a product that encapsulates the best of both worlds. ... How lucky are we?! www.awecosmeceuticals.com.au

08.01.2022 BAD NEWS... If you're hoping you can just like a few posts on some other accounts and throw a few hashtags in your posts and suddenly you're getting all these followers, likes, sales and momentum. Well, sorry but that's just not gonna happen. Take one of our clients, for example, we've been happily and busily working away for over 6 months, posting consistently, authentically, constantly engaging with their community, doing reels, weekly IGTV, daily stories and FINALLY..., we are getting onto the explore page. By doing so, posts are being shared to over 70% of people who DON'T follow the page. That equals new followers and naturally, new customers. Pretty bloody sweet! But it's also pretty well deserved. There is a formula for building a flourishing social presence. That formula takes some serious elbow grease and will not happen overnight. But if you're really committed and realise that pay off is worth it, well, you know what to do. Our Social Media Cleanse has pretty much every tip and trick covered so holler if you'd like more info. See more

08.01.2022 STOP SCROLLING. & go wash your reusable water bottle. Seriously how long has it been? I know you’re saving the planet which is great but don’t forget to clean it! ... #savetheplanet #earthchild #frankgreen #onbrand #branding #reuseable #reusablewaterbottle @frankgreen_official

08.01.2022 What Is the Pantone Color of the Year and Why Is It Important? The Pantone Color of the Year is a colour trend forecast for the consumer, which means that it's intended to be used for consumer products and designs created for clients. One of the colours for next year is Illuminating, a warm and luminous yellow, which reflects hope and strength. Is a bright and optimistic colour! ... We are happy that this colour is kind of similar to one of our brand colours. Yellow for us is happiness, new beginnings, smiles and happy souls. 2021 is going to be a good year for us, a happy year! The other colour is the Ultimate Gray, a more solid colour that evokes feelings of composure and resilience. When you combine these two colours you will feel that everything will pass, that after grey days, the sun will come and we will renew and reset ourselves! See more

08.01.2022 Tonight we say goodbye to the most unique years in this generation's history. The year we never thought would end. Let tonight be the night we cleanse ourselves of the year that was and look forward to the year that will be. We will leave 2020 in the past. ... We will look forward to 2021 and accept the challenges that might lay ahead. We will take them on with tenacity, passion, energy and positivity. 2021 holds so much opportunity. We are emerging into a reimagined world. Our only limit is our mind and our attitude. Onwards and upwards! See you all in 2021! #goodbye2020 #hello2021 #theyearofthetoucan

07.01.2022 Free yourself! If it's a job that you have to force yourself to do, or something that you often complain about, OUTSOURCE! As business owners, we must value our time more. Think about what you could be doing with your time if you weren't doing that task.

07.01.2022 THE STORIES OF COVID. One day we’ll tell the stories (and there are just so many). But for now, this is what we’ll share. The calls we have. The people we meet. This time has been a fascinating and challenging one for us. ... We are working with clients we’ve never actually met. We have conversations with struggling businesses who tell us that we are their last chance. We have helped businesses pivot, innovate and capitalise on the demand in their field. We have lost clients because there is no way they can afford to advertise or market to people who simply can’t buy their product or service. Right now, we are many peoples’ last chance at their business succeeding. The buck stops with us. It takes its toll. We don’t take our job lightly. When someone tells us (regularly) that their livelihoods are in our hands, that’s the real deal isn’t it? Today I spoke with someone who got me right in the feels. Someone who has passion that runs fathoms deep, who so strongly wants to create their dream, but just needs a helping hand. My job is to craft a strategy that can turn a business around and help it flourish. And frankly, I’m bloody pumped about it because it’s right up my alley! Like seriously up my alley. At the end of the day, if people don’t know who you are or what you offer, they can’t buy your product or service. Our job is to tell them. We have seen beauty, growth and sobering realisations. We have been the instigator of quite a few rather deep revelations. We have had to tell people, sometimes brutally, that their concept just won’t work with the current structure. We have told people that their AMAZING idea is soooo worth it but they simply won’t be able to tell people that it exists with their current budget. It’s not an easy gig folks. Keeps hustling, keep innovating, keep fighting, and most of all, don’t let that spark disappear. Keep that fire burning. The call I had today will do just that for me. Thanks G #covidbusiness #covidlife #marketing #melbournemarketing #thehustle #covidstories

07.01.2022 We feel absolutely blessed and honoured that the soulful creator of yotography_ Charli Marden asked Toucan to build her new website This creative yogi is not only a professional photographer but a truly creative, qualified yoga teacher, and well... just a good egg! We absolutely love your work Charli, and look forward to doing more collaborations with you! Check her new website https://yotography.com.au/ and schedule some photos with this beautiful soul!

06.01.2022 I have chosen a word for 2021. A word I will repeat every single day. A word that will become my mantra and will trickle down to every aspect of my life. With this mantra I will also see my beautiful clients thrive. Business, family, health, relationships. ... Have you chosen a word for 2021? Tell me below! - SK

06.01.2022 The more you start to understand the famous 'algorithm' and increase your activity on Instagram, you start to notice some amazing things. Like new followers appearing out of nowhere or people watching your stories who haven't seen them before. This image helps summarise those 4 little icons under every Instagram post. ... So if you really like someone's content, COMMENT SHARE or SAVE! Tell Instagram that you like it. It makes a world of difference to a small business.

05.01.2022 WE ARE SOOOO EXCITED ABOUT THIS LAUNCH! I have been working closely with Rebecca from @awecosmeceuticals this year and have been lucky enough to help launch her new line of skincare and wellbeing products for @ayurvedatraditions As a marketer, to be able to work with a new social media account from scratch is a dream come true. It's a clean slate. An artists canvas. ... Please head over to Instagram and follow @ayurvedatraditions. We will be sharing content on self-care and heaps of info around skincare and Ayurvedic ingredients for wellbeing.

04.01.2022 We’ve been busy working on a new product for small businesses who do their own social media and marketing. Introducing the Toucan Social Media Cleanse! Designed to empower small businesses with the tips, tricks, insights and a few secrets to take your socials to the next level. ... It’s a cleanse for your socials from marketing experts who manage dozens of social media accounts daily! But be warned... we are very honest! At the end of the day, we need to tell you the straight up truth on what’s working and what’s not, warts and all. We’re giving 25% off the first 5 cleanses. So come on, drink the juice! Get in touch if you’d like more info! [email protected] #marketing #socialmedia #marketingcourse #socialmarketing #marketingaudit

04.01.2022 At Toucan we LOVE food! We love eating, cooking it, taking photos of it but we HATE wasting it. That’s why we’re so proud to work with @forkful.au Forkful is an incredible initiative started by Natalie Sarau to connect deal-hungry consumers with delicious surplus food from restaurants, cafes, and bakeries at a discounted price! The service allows food businesses to on-sell food that would otherwise go to waste and we Melburnians get delicious meals and snacks for a fractio...n of the regular price. Toucan has been working with Forkful on content & marketing strategy, mostly in the form of consulting by Toucan Director, Sarah Kiryshin. Natalie will be joining Sarah in the coming weeks for the first our TOUCAN TALKS - keep an eye out for more info. Head on over to the @forkful.au page for updates as well as awesome tips on how you can recycle food at home. Know or own a business that needs help with marketing strategy or content? Send us a message to see how Toucan can help you thrive!

04.01.2022 Challenge accepted Thank you @yotography_

04.01.2022 HEY BUSINESS OWNERS! We see you out here doing a million and one things. We see you hustling every day! But we want to remind you that you don’t have to do EVERYTHING yourself! Outsourcing is so important. Pick a few jobs that you don’t enjoy, aren’t great at or really just don’t want to stress over and invest in someone else doing them for you. You’ll have so much more time and effort to spend on the parts of your business you really care about. Toucan is here to help with social media outsourcing of any size. Need one reel made? We’ve got you! Need an entire month’s wort of content for multiple channels? We’ve STILL got you! Send us a message and we can chat about how outsourcing can help you and your biz thrive