Unified Marketing in Mildura, Victoria | Marketing agency

Unified Marketing

Locality: Mildura, Victoria

Phone: +61 3 5068 1123

Address: 234 Deakin Avenue 3500 Mildura, VIC, Australia

Website: https://unifiedmarketing.com.au

Likes: 983

Add/Update information

Reviews

Tags

• Marketing agency

23.01.2022 You don’t need to reinvent the wheel! Often we overcomplicate things, thinking we have to come up with something newer, better and bigger. You don’t need to reinvent the wheel to be successful and reach the next level with your business. But you need to know very clearly where you want to go and how to utilise the knowledge and data you have. ... Keep it simple, keep it true to yourself and your brand and keep it personal. Build relationships not just with your customers but with all stakeholders of your business, from manufacturer and supplier to distributor. Having a lasting, positive impact on people will always pay off. Word of mouth still is the most effective marketing campaign and believe us, word travels fast!

23.01.2022 We all have a love-hate relationship when it comes to Facebook, but they sure do know how to keep businesses satisfied. As part of their efforts to support small businesses, they are now launching free paid online events events. Many of you would have used a third-party ticketing provider to sell tickets to your events and paid a commission per sold ticket and if you’ve never hosted a paid event, we are sure you purchased tickets to one. With the new add to Facebook, sm...all businesses can offer events where customers need to purchase a ticket but Facebook won’t charge a commission for at least a year. We’ll be interested to see how many businesses will be using this service! Read more here: https://marketingland.com/facebook-launches-free-paid-onlin

22.01.2022 What do Buzzfeed quizzes, snapchat filters, and gifs have in common? They’re all super engaging forms of content. Who wouldn’t rather find out what kind of Barbie they are instead of reading a long article? Thankfully, that’s a key trend to look out for in the content marketing world of 2021 - content is likely to become more engaging and fun. Brands know that they face steep competition to keep their audience’s attention so they’re getting creative with how they do that. M...any B2C brands are turning to formats like quizzes, short vertical videos, and gifs. Long-form content will always have a place, particularly in the B2B world. But as attention spans shorten, creativity for all industries will need to increase. Do you have your eyes on any content marketing trends? Share in the comments. #contentmarketing #trends2021 #marketingtrends2021 #digitalmarketing #marketingaustralia

22.01.2022 Generally BTS's at Unified look like a whole heap of coffee cups, screen time and madly tapping fingers. Sometimes we get to step out of the office and do the fun stuff, like getting out on site with our awesome clients to capture important aspects of their brand. It's a good idea to have your marketing team onsite for professional shoot days because they're the ones that know your strategy, your message and how you want to be perceived to your audience. ... Plus, we generally don't mind providing enough embarrassing stories to keep you laughing all day long! If you need a marketing team that will take a holistic approach to your brand - or a team that'll keep you entertained for days, then get in touch!

21.01.2022 At the moment, body positivity is widely discussed. Can you remember Dove’s Real Beauty campaign where women had to describe themselves to an FBI Sketch Artist while he drew them? As a comparison, someone else described them afterwards and the two pictures the Sketch Artist drew couldn’t look more different. ... This campaign hit the nail on the head when it comes to timing and emotional connection. For Dove, it was a fantastic brand awareness campaign that resulted in overwhelmingly positive feedback. If you’re unsure what campaign we’re talking about on this #ThrowbackThursday, here’s the link: https://bit.ly/3cJG4wi

20.01.2022 November can only mean one thing: the mo is back! Many men around the country and worldwide are growing their favourite facial asset: the moustache. . This time around it’s more than a facial asset though, it’s raising awareness for a good cause: Movember! Movember actually started in Melbourne in 2003 and since then has spread around the world. . The seasonal fashion piece, the moustache, is grown to raise awareness for men’s mental health and suicide prevention. ... . While the two people on our team who could grow a moustache currently aren’t, we sure do support the great cause of Movember! . The least that we can do is start the conversation with all the men in our lives and spread the word of Movember with you. If you have started to grow a moustache, we’d love to see a picture of it! . Comment below if you want to see Dan and Coluc grow a moustache before the end of November @dan_stizza @anthony__coluccio See more

20.01.2022 Ever been on a first date and the other person just couldn’t stop talking about themselves and all they have achieved already? Yeah, we’ve been there too. The same applies when we talk about content creation. We surely have all come across brands and ads that talk about how amazing they are and you leave thinking about what this even means to you. Why would you care about their successes and awesomeness if you can’t find a connection to you and your life? Over the last few ...years it’s become a lot more about story telling. It’s not about screaming at your customers but instead start a conversation with them and learn from each other just like you would on a successful first date. So the next time you create content, keep in mind that it’s not always just about you and your product or service... And if you're not sure where to start, get in touch with our friendly team.

19.01.2022 Don’t save all your advertising budget to cramp in a 2-week campaign across multiple channels once a year, instead find a channel where you can afford ongoing campaigns and support your campaigns with a push on other channels if required. This can mean heavier advertising for key events, seasons or messages but don’t stop advertising all together. Unfortunately, we see this happening all the time. Brands that push for TV or radio spots and magazine/print ads but leave the ...space after two weeks and are disappointed with the results. Think about how often you’re confronted with ads on your Social Media feed, when you watch your favourite TV show, when you listen to the radio, billboards and bus stops. If a brand was to advertise for only a limited time and then you didn’t see this brand again, would you still remember its ad or more importantly, its message and brand name? We see so many ads per day, that no one is really consciously consuming them. Therefore, it’s important to have a proper strategy in place for your advertising as well as insights into your consumers and correct targeting. If you're feeling overwhelmed with online advertising and not sure where to start, DM our team.

18.01.2022 Are you ready to share the perfect story with the perfect visuals attached to it? If you answered this question with yes, we’re impressed. If you’re like most of us though, you might have bursted into tears and laughter. Perfect is a goal that’s hardly achievable. If you’ve heard of Gary Vaynerchuk (@garyvee) you know that one of his key messages is Document, don’t create. What he means with it is simply explained. Document your journey, your progress rather than pu...tting hours and hours of effort and resources into creating content to make it perfect especially when you’re just starting out and are limited in resources for content creation. Creating specific and relevant content for your audience still is valuable but the perfectionism actually isn’t as important as you think. What content do you love most that is published by small businesses?

17.01.2022 Are you ready to take the next step with your business? Join the ASBAS Digital Solutions today and learn all about Digital Marketing. . If you’ve never heard of ASBAS, ASBAS stands for Australian Small Businesses Advisory Services and connects small business owners with experienced professionals. . By joining the Digital Solutions membership you get access to group workshops, 2 hours of mentoring, interactive webinars and of course you also have the online learning platform... available at all times. . We’re very excited to be part of this program as a mentor for you. By joining the program you will have access to 2 hours of mentoring with our own Director, Mandi Davies. . While other programs and memberships charge you a heavy fee to join, the ASBAS program is available for $55. . You can sign up at https://asbas.melbourneinnovation.com.au/ See more

17.01.2022 Marketing is continually evolving at a rapid rate. New platforms, tools and changing algorithms mean we need to continually be up skilling and training to be able to deliver current expert advice and knowledge to our clients. This coming weekend we're excited to be attending Ad World Conference 2020 - The worlds largest online advertising event! If you're a fellow marketer following our page - get your ticket! This is one not to be missed.

14.01.2022 To successfully run your business you need to constantly invest in yourself and learn new things. It can be an overwhelming yet exciting journey to grow your business to the next level. We want to help you achieve your dreams which is why our very own founder, Mandi Davies, is partnering with the ASBAS Digital Solutions program. What this means? Head to the ASBAS website and register for the program for just $55. You'll learn about the myriad of digital solutions available ...for your business and also get access to a one-on-one mentoring session with Mandi herself. Mandi brings a wealth of knowledge and experience to the table and can help you to plan your next steps to level up! If you'd like to join the program click the link below. https://asbas.melbourneinnovation.com.au/

14.01.2022 Are you struggling to find out which social media platform is right for you? Contact the team at Unified Marketing to see how we can assist you to develop a strong strategy for your social media presence. https://unifiedmarketing.com.au/social-media-platform-righ/

14.01.2022 Some love the feeling of starting something new and being uncomfortable, for others it’s a huge challenge to push out of their comfort zone. But one thing stays the same: If you’re not willing to leave your comfort zone, you won’t achieve that big dream you’re always talking about We’re not saying go out and risk everything you have, but push yourself further than you have before. Once you have conquered your doubts, amazing things will happen. ... Determination, dedication and discipline are the triple D’s we’re going with. Step out of your comfort zone and you’ll be amazed by how much support and encouragement you receive from people who have done it before!

13.01.2022 Who here uses an old analog camera still? @Dan_stizza bought his dad's antique in last week and we all admired the effort he went too to capture some office moments. Ordering a film online, waiting for it to arrive in the post, wasting half the film working out how to put it in, taking some random photos (let's hope they work out!) and sending them away for processing.... Let's hope they turn out alright!

13.01.2022 Have you heard of Liptember? As Liptember is coming up for the month of September, we want to highlight this beautiful campaign, raising awareness for women’s mental health. You are encouraged to wear bright colours on your lips throughout September to be part of the movement. Especially going through times of restrictions, it’s important to check in on each other and raise awareness for the importance of mental health.... The campaign is partnering with Chemist Warehouse, where you can also buy dedicated Liptember lipstick to support beneficiaries. Beneficiaries of this campaign include Magpie Nest, Lifeline, Jean Hailes, Batyr, Pretty Foundation and The Women’s The Women’s Royal Hospital. Tell us what your favourite coloured bright lipstick is

12.01.2022 Overwhelmed with all the digital opportunities that are out there to help grow your business? The ASBAS Digital Solutions Program is what you are looking for. ASBAS stands for Australian Small Business Advisory Services and is there to help small businesses in Victoria grow to the next level. We are very excited to be partnering with them here in Mildura and Swan Hill. Head to the ASBAS website for more information or reach out to us directly. ... We’re more than happy to answer all your questions.

12.01.2022 Isn’t it great when you know customers have your products in their shopping carts? Sadly, not all of those carts will make it to checkout. In this age of ecommerce, cart abandonment is disheartening for businesses. There are a few things you can do to reduce it. Check your page load times - shoppers won’t wait for slow-loading pages Send remarketing campaigns - remind them of what they’ve left behind ... Be transparent with additional fees - no one likes surprises when shopping Allow guest checkout - don’t pressure shoppers into making an account Try one or more of these to turn shoppers into buyers on your website. Need help with reducing cart abandonment? Send us a message to see how we can help. #ecommerce #onlineshopping #onlineretailer #onlinecart #checkout #customeretention #cartabandonment #digitalmarketing #marketinginaustralia

12.01.2022 In the last few days we shared a blogpost on our website that explains which social media channels you should be using. Spoiler Alert! You need to know your target audience. So today’s tip from us to you is get to know your ideal customer. ... Experiment, start the conversation and based on your results and experience start to create content that speaks to your ideal customer on a platform they use. If you want to read more about current trends and which platform might be the best for you, click on the link below and read our blog. https://unifiedmarketing.com.au/social-media-platform-righ/

11.01.2022 Do you prefer to interact with a chatbot or a person? Some people want the warmth of a human connection while others prefer the efficiency of a chatbot. No matter which camp you fall into, you can’t deny that chatbots have drastically changed the way businesses interact with their customers. For example, Manychat is a chatbot that capitalizes on consumers’ Facebook usage. Through Messenger, companies can respond to frequently asked questions, send product recommendations, e...ven allow customers to make sales and schedule appointments. Combine that with texting integrations and you’ve got the tools to build a strong relationship with your customers. Team Human or Team Chatbot? Let us know in the comments! #chatbot #customerexperience #marketingtechnology #marketingtools #manychat #AI #machinelearning #digitalmarketing #marketingaustralia

09.01.2022 https://blog.hubspot.com/marketi/instagram-influencer-myths

08.01.2022 Don’t leave your finances to the last minute! It might sound like common sense, but in all the craziness a business brings into your life, you often leave bookkeeping to last and play catch-up when the tax return is due. We’re not able to help you with your finances, but we know how important it is to keep receipts and invoices and file them as soon as they come in. This way, you won’t forget about anything when your accountant calls and secondly, you won’t get a headache at the end of a financial year trying to remember where you left and filed everything. That’s definitely one of our top non-marketing related tips to implement straight away when you start a business!

08.01.2022 Running your own business and Christmas knocking on your door are two things that scream for stressful times on their own, but combining both means an overwhelming feeling for most of us. . If you feel like you're juggling all your balls at once and are just waiting for one to drop it might be stop to stop, join the program and find out what digital solutions are available to help you streamline your business operations. . If you’re a small business owner, with 19 people or... less on your books and an ABN registered in Victoria you can register on the ASBAS Victoria site by visiting https://asbas.melbourneinnovation.com.au/ . Our founder Mandi is an ASBAS mentor and she can assist you with navigating the digital jungle. See more

07.01.2022 The start of the month felt like we couldn’t take our eyes off the screen. The world watched the US elections and some global businesses were quite open about their support for one or the other candidate. . This brought up the question of politics in the marketing landscape again. We’ve posted about it before, but we want to say it again. If your business isn’t directly involved with politics and politics aren’t an integral part of your business’ efforts and marketing strate...gy, we advise you stay away from any political statements that lean towards one way or another. . Political views will always bring up discussions and disagreements. Unless you can afford to monitor all your social channels 24/7 and can justify your views on certain things, it is not a good idea to share opinions on certain matters political matters being one of them. . Don’t get your personal views confused with the vision of your business. It can do more harm than good! See more

06.01.2022 Whether you do marketing in-house or outsource it to an agency like us, reporting is important! At least when you know what you’re looking for. . More often than not we have seen marketing reports that contain every little detail and would have taken hours to prepare, yet those not working directly on it, wouldn’t know or understand what the statistics and numbers even mean and what they relate to. . On the flip side, we have seen many businesses who didn’t do any reporting... at all because they found it too complicated and didn’t know what numbers they should be looking at. Knowing what you’re looking for is key but it also depends on your overall marketing objective and specific campaign objective. . Not everyone looks at the same numbers the same way. As an absolute basic, we recommend looking at the engagement rate on a social media report for example. Reporting should be done on a regular basis, we recommend a comprehensive report on a monthly basis and weekly to fortnightly check-ins, depending on the current campaign activity. . The marketing professional working on your digital marketing efforts should check basic statistics on a daily basis to optimise campaigns immediately if there is a significant drop in the performance of a campaign. See more

05.01.2022 Did you hear the news? Our awesome client Mark Thornton Real Estate and his beautiful assistant Letichia won Regional Sales Agent of the Year! A huge achievement in the real estate world. As you can imagine we were thrilled to pop bottles in the laneway with these two to celebrate! Dan Stizza even got a token champagne shower

04.01.2022 We talk a lot about building a brand for your business, but it’s just as important to build a brand for yourself. Personal branding is all about how you present yourself, in person and digitally. What do you want people to think of when they think of you? It can encompass everything from what you do for work to what causes you are passionate about. The most important thing is that it is authentic to you. It can be tough to figure out exactly what your personal brand is. Thi...nk through these questions to get started. What are your core beliefs and values? What skillset(s) can you offer? What sets you apart from others? Once you have your answers, send us a message for help putting those into a personal brand strategy. #personalbrand #onbrand #brandingstrategy #marketingstrategy #marketingaustralia

04.01.2022 Ecommerce was already a growing trend, but 2020 fanned the flames to make it more important than ever. 61% of consumers report that they’ll continue purchasing more online even once the pandemic ends. This poses a huge opportunity for brands whose products and services lend themselves to ecommerce. As we head into the new year, make sure your website can seamlessly support ecommerce traffic on both desktop and mobile devices. Adjust your marketing strategy to meet this new ...buying behaviour with adjusted ad copy, strategic content, and a focus on the digital customer experience. As digital marketing experts, this is one area in which we shine. Schedule some time with us to find out how we can help. #ecommerce #onlineshopping #customerexperience #onlineretailer #digitalmarketing #marketingaustralia

03.01.2022 Try not to become a man of success. Rather become a man of value. Albert Einstein . Many people start a business only with their eyes on success and monetary items. Let us tell you, if you’re not in it for the journey and the constant roller-coaster between juggling business and personal life, you haven’t understood the concept of running a business. . It’s not as easy as it looks and success (however one wants to define it) only comes after hours and hours of work wit...hout a salary. Don’t get us wrong we love what we do and certainly love the trust and recognition we receive from our clients, but we don’t do it for the short term accolades. . We’re in it because we’re passionate about helping like minded business owners to scale up and create a business on their terms. If we’re able to add value to you and your business, that’s the best outcome our partnership can have. Any marketing related questions? Hit us up! See more

02.01.2022 Virtual happy hours. Webinars. Video meetings. We’ve all spent a lot of time in front of a camera over the past 9 months. Whether you love it or hate it, virtual events allowed us to stay connected and productive during this pandemic. We’re all eager to get back to normal, but does that mean leaving video calls in the past? Our guess is not quite. It will still be a while before we’re back in an office setting. Even then, the pandemic highlighted the possibilities when it... comes to remote work. Now that we know what virtual can do, webcams won’t be shutting down any time soon. Agree or disagree? Let us know in the comments. #virtualwork #remotework #virtualevents #workfromhome #videocall #zoom #newnormal #videomeeting #digitalmarketing #marketingaustralia

02.01.2022 Let’s talk networking events, or webinars in times of a global pandemic. It doesn’t matter what industry you’re in, people you know and can ask for help in times of doubt are a key factor of your success. There are many fantastic local events that we encourage you to attend but also big events on a country-wide scale that will be relevant for your industry to build valuable connections to potential suppliers, customers or manufactures. In times where we can’t meet face-to-f...ace or are quite restricted when it comes to events, webinars have taken over again and to be honest, we kind of love them! We can listen and learn, grow and connect from our couch, in pyjamas how good is that? Have you attended an online seminar in the past few months? We’d love to hear about your experience and whether you liked it!

01.01.2022 Okay When we read this quote, we had a chuckle. However, there is a lot of truth in it. We've been talking about content over and over and can’t stress enough about the importance of content. However, you need to create content that engages. Engagement looks different from campaign to campaign and the intention. Don’t get distracted by just likes on posts. We’re more interested to see the overall engagement how many people commented. Is your content shared by others? Do ...people message you after they’ve seen your content? Do they click through to your website? Do they sign up to your program, or buy your product? Engagement looks different to everyone and every business but it is important that the content you put out there engages with your audience and helps you to start a conversation. So next time you create content, don’t just create content for the sake of it, create content with the thought to start a conversation however it may look like!

01.01.2022 Ever heard of the term Omnichannel marketing but weren’t too sure what it means? Don’t get it confused with the Multichannel approach. Omnichannel and Multichannel marketing might sound similar at first, but they do have a key difference. While both approaches use multiple channels to talk to the customer, in the multichannel approach, these channels exist parallel to each other. ... In an omnichannel approach, these channels are integrated and communicative with each other. This supports a seamless user experience for the customer no matter where they're reaching out from. If for example they start a live chat with your business and call later, it’s a seamless approach without them needing to explain the matter again. So you could say that all omnichannel marketing efforts are multichannel approaches as well, but not all multichannel marketing efforts have an omnichannel approach.