Waples Marketing Group in Wollongong, New South Wales | Advertising agency

Waples Marketing Group

Locality: Wollongong, New South Wales

Phone: +61 2 4221 1300

Address: Level2/121-123 Crown St 2500 Wollongong, NSW, Australia

Website: http://www.waples.com.au

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25.01.2022 Engaging in an effective Search Engine Optimisation (SEO) strategy is one of the most important things you can do for your business. While you may have pulled back your marketing spend during COVID-19, SEO costs little to nothing to implement. Now is the perfect time to: 1 Ensure your website can be easily found by Search Engines... 2 Create engaging and helpful content related to your niche Not sure what SEO is or how to go about it? Our article below is a great starting point.

23.01.2022 Top tip: As the market is evolving and things are changing day by day an easy tool to track what people are searching for is Google Trends. Is there an opportunity for your business to adapt and meet that need?

23.01.2022 Today at 11:30am, Waples Executive Director Vicki Tiegs will join Corrimal Chamber of Commerce to chat all things local marketing Vicki will be sharing tips on running a successful business, marketing your business in the current climate, and setting your strategic strategy for the next 12 months! Click the link below to tune in! You wont want to miss it... ... https://www.instagram.com/corrimalchamber/

22.01.2022 Top tip: Are you noticing changes to your customer base? Revisit and refine your customer personas based on who is currently buying your product or service and try to understand why they are buying from you.

22.01.2022 Congrats to the amazing Sylvia Liber from the @Illawarra Mercury who on Thursday won her fifth Walkley The winning photo is part of the Illawarra Women’s Health Centre’s upcoming exhibition of Sylvia’s full Strength and Resilience photo essay. The exhibition launch will be held on Wednesday, 25th November and is the catalyst for a campaign to establish an Australian first Domestic and Family Violence Trauma Recovery centre.... Congrats Sylvia and well done Illawarra Mercury for getting behind the campaign!

21.01.2022 Normally today we would be gathering for the Legacy Community and Business Lunch which officially launches Legacy Badge & Appeal Week. While we cant meet face-to-face due to COVID-19 restrictions, the vital work of Wollongong & South Coast Legacy continues and your support is more important than ever. Please give what you can to the link below. A little goes a long way: ... https://portal.legacyonline.com.au/pages/donation.aspx

21.01.2022 Congratulations to Karen and the wonderful team at Fabiola Beauty on celebrating 25 years! Waples is proud to work with Wollongongs leading beauty salon and look forward to seeing what the next 25 years have in store. Book in your treatment with the team this week and receive a celebratory Birthday treat on arrival! www.fabiolabeauty.com.au/

20.01.2022 In an economic downturn often the first thing to face the chopping block is marketing spend, despite history proving that this isnt always the best approach. Now more than ever its important to focus on your brand and to continue to build meaningful connections with your customers. Here are some great ways you can leverage digital technology to do this.

20.01.2022 An opportunity is currently available for an experienced accounts professional to work for our agency on a part-time basis, 20 hours per week. Sound like you? Apply below! https://www.facebook.com/job_opening/513210096473079/

19.01.2022 Yesterday Waples Executive Director, Vicki Tiegs, joined Illawarra Women in Business for an episode of WHEN NETWORKINGS NOT WORKING. During this interview, Vicki discusses the state of the market during COVID-19 and also shares the advice shed give to her 20-year-old self!

18.01.2022 Does your marketing & advertising strategy reflect the changes in market, audience and consumption habits caused by COVID-19? Apply for the NSW Governments Small Business Recovery Grant and let us fine tune the best approach: https://tinyurl.com/yxaqgjgp

18.01.2022 Get back in market with one of our digital, social or advertising and marketing packages! The NSW Government recently announced the Small Business Recovery Grant. If eligible, your business could receive up to $3,000 in funds to go towards marketing, communications, advertising and more! This activity is vital for the success of your business as the market picks up - so dont miss out! Waples has created specific packages tailored to changes in market, audience and consump...tion habits caused by COVID-19. To view the packages, and understand if your business is eligible for the Grant, click here https://mailchi.mp/waples.com.au/covid-campaign

17.01.2022 This evening businesses from across the region will be celebrated at the IMB Bank Illawarra Business Awards This year's awards will recognise the resilience shown during what has been a difficult year for local business. We are thrilled to see some of our clients past & present nominated, including Housing Trust, Business Valuations Online, Steamers Bar and Grill and Mercer. The whole Waples team will be cheering you on! Congratulations also to to Housing Trust CEO, Mich...ele Adair, for being nominated for the Inspiring Business Leader category Good luck to all the nominees! #IllawarraBusinessAwards #CelebratingUnderTheStars

17.01.2022 Our Waples team is at the WIN Entertainment Centre this evening for the IMB Bank Illawarra Business Awards! You can stream the awards live from the comfort of your own home via Illawarra Business Chamber. Good luck to all of the finalists! #IllawarraBusinessAwards

16.01.2022 Take advantage of our Intro Chat consultation via Zoom with one of our team members. This free, 30-minute conversation is an excellent opportunity for us to learn about your business and main objectives so we can make recommendations on the best way forward. To book, please call 4221 1300 or contact us at [email protected]

16.01.2022 Mark Zuckerberg has today announced the launch of Facebook Shops. Heres what you need to know: Facebook Shops will allow businesses to set up a single online store accessible via both Facebook and Instagram A checkout feature will enable in-app purchases... A messaging feature will allow customers to chat directly with businesses through WhatsApp, Messenger or Instagram Direct Facebook will be working closely on product integrations with Shopify and seven other online commerce platforms moving forward You can read the full statement below #FacebookShops

16.01.2022 Are you ready to FOGO? Households with a green-lidded organics bin will start to receive their kitchen caddies over the next 6-weeks! Waples is thrilled to be working alongside City of Wollongong on the Wollongong-wide roll out of FOGO We have loved creating the look & feel of their campaign elements. Stay tuned for more exciting things to come

14.01.2022 As we all come to terms with the new normal, a lot of brands are pulling their media spend because they cant go to market with their usual come in and spend money message. Instead, their strategy is to go silent only to pop up when the dust settles with a remember us? Come in and spend money message. While this is an option, the brands that communicate with their audience in the midst of adversity will emerge even stronger... https://www.waples.com.au/marketing/marketing-coronavirus/

13.01.2022 New data from Roy Morgan shows Facebook and YouTube are leading the charge when it comes to social media use in Australia. Below is breakdown of usage by age and channel. Often its a misconception that digital media is primarily consumed by a younger audience, but the data shows that Facebook consumption is pretty consistent across various age groups from boomers to Gen Z. Read B&Ts full breakdown here: https://bit.ly/34Kn9h6

13.01.2022 Is your business ready to truly invest in digital marketing? While the shift towards digital was already present pre COVID-19, businesses will now have no choice but to adapt or risk getting left behind. Now is the time to start developing your digital marketing strategy. If you dont know where to start, give our team of experts a call today (02) 4221-1300.

13.01.2022 Your marketing budgets might be on hold or facing cuts at the moment but that doesnt mean your activity has to stop. Content marketing is a great way to continue the conversation with your customers. Here we ready you to think like a content marketing champion! https://www.waples.com.au/marketing/content-marketing/

11.01.2022 Waples was delighted to attend Business Illawarra's annual Illawarra First Women in Executive Leadership Forum last week. Our team thoroughly enjoyed listening to discussions from Chief Executive of AusCycling, Marne Fechner, and Head of Superannuation at Mercer, Jo-Anne Bloch. Thanks for having us! #illawarrabusiness

11.01.2022 Waples was proud to support The Illawarra in the grand unveiling of its refurbished public bar The Illawarra closed its doors in January for a major renovation which was then extended due to COVID-19. In opening the doors once more, the newly renovated hotel marks an important milestone for our region as the hospitality, retail, and service industries start to recover from the shutdown period.

11.01.2022 Is your business preparing to get back into market? Remember that just as your business wont be the same as it was pre COVID-19, your audience wont be the same either. They will have new pain points to solve, new platforms that theyre connecting on, and new standards in how they want to be engaged with. Taking the time to understand where your audience is now and meeting them there will go a long way in breaking through the noise.

10.01.2022 Last week Waples Executive Director, Vicki Tiegs, joined Corrimal Chamber of Commerce for an episode of Corrimal Chamber TV! Watch the full interview below to hear Viks tips for marketing your business in these challenging times.

10.01.2022 Turning to social to communicate with your audiences? There are some great tools and hacks to make content creation and page management a breeze. Still unsure of where to next? Then our team of digital specialists are an email away https://www.waples.com.au//digital/best-social-media-hacks/

09.01.2022 Do your Facebook posts actually get through to your followers? Apply for the NSW Governments COVID-19 Small Business Recovery Grant and jumpstart an effective social media strategy today. We can help: https://tinyurl.com/yxaqgjgp

09.01.2022 Today our Waples team filmed an upcoming episode of #BusinessResponse with Illawarra Business Chamber where we shared our insights into how COVID-19 has impacted the market and why small businesses should be engaging with their audiences now more than ever. Stay tuned for the full interview in the coming days Film production: Relativity

09.01.2022 MEET MARICA! A proud perfectionist with an exceptional eye for detail, Marica Nimac is our Marketing Services Manager. With her diverse professional CV, Marica is your go-to for all things marketing and branding strategies Get in touch with Marica today by calling 02 4221-1300.

09.01.2022 Huge congratulations to our Michelle who today celebrates 10 years at Waples We would be lost without the glue that holds Team Waples together and we’re so appreciative of all that you do for us!

08.01.2022 Creative consideration is key to marketing during these times. Brands will need to think about messaging and approach more carefully. Try to think of creative ways you can engage with your customers through content that nurtures the relationship, adds value or even entertains them.

08.01.2022 In light of COVID-19 the media landscape is seeing a massive shake up and a rise in audience numbers across linear (regular TV viewing) and BVOD (on demand/catch up TV). Here are the latest stats from Think TV - Prime time viewing is up 22.2% as we tune in each day for latest news updates - BVOD is up 27.4% driven by our thirst for drama, comedy and reality... Re-runs of Bachie anyone???

07.01.2022 The @waplesmarketing #PR team got into the spin of things at today’s @TimezoneAustralia #Shellharbour Media Walkthrough. How fun do these Spin Zone Bumper Cars look? @stocklandshellharbour

07.01.2022 COVID-19 resulted in a 40% plummet in Ad Spend in May - but all signs are that the market is slowly but surely regaining confidence Has your business started to think about you might re-enter the market? Take part in a Free 30-minute Zoom Consultation with one of our expert team members to get started. Call us on 02 4221 1300 today

07.01.2022 A rare opportunity has become available to join our passionate team as an Events and Marketing Coordinator. You will be a diligent person that is creative and savvy. You understand the importance of flexibility, know how to handle various tasks at once and can stay calm under pressure. Sound like you? Apply below! ... https://www.facebook.com/job_opening/518779916132374/

07.01.2022 Wondering how COVID-19 has impacted media viewing? During the peak of the pandemic, the percentage of heavy news users grew to 70% TV conquered during COVID, with 51% viewership during the pandemic ... While trust in the news decreased during the bushfires, it increased in the peak of the pandemic Almost a quarter of news consumers turned to alternative sources such as local social media groups for news about their community For a full rundown of the impact of COVID-19 on media consumption, visit: https://www.mediaweek.com.au/digital-news-report-impact-of/

06.01.2022 Where is the best place to spend advertising dollars at the moment? The premise hasnt changed, your audience still should determine where you direct your marketing spend not the channel. If your budget is limited, dont spread yourself thin instead invest heavily in the channel that works. Still sound too confusing? Then get in touch wed love to help.

06.01.2022 Waples is excited to be joining the Illawarra Business Chamber for an episode of Business Response, where well be sharing our expert tips on how to engage your audience during COVID-19. Have a question youd like us to answer? Leave a comment on the post below.

05.01.2022 As the COVID-19 situation continues to evolve and its impact weighs on all of us, the Waples team is here to support you with any marketing you may need. Weve also adapted our working arrangements with many of our staff now working remotely. However, we remain accessible to you across all of the same channels as usual. The service we provide to our clients will not be compromised to the best of our ability.... Our thoughts go out to anyone who has been infected or impacted. We hope that you and your loved ones are safe and well. There will be an end to this and any marketing you maintain or commence will help nurture your brand for when we get to the other side. If youd like to chat to one of our team members, please call us on 02 4221 1300.

05.01.2022 Are you starting to think about how your business will re-enter the market post COVID-19? If not, now might be the time to start. According to the latest report from IAB Australia, approximately 50% of advertisers who had previously pulled spending are now back in market - albeit at a reduced level. Read the full report summary below

04.01.2022 Please donate to the 2020 Illawarra Convoy People's Truck. Waples are proud supporters !!

03.01.2022 The Womens Trauma Recovery Centre in the Illawarra will be a first in Australia - a one stop wrap around service proving health, legal and social support for women recovering from the trauma of domestic and family violence and abuse. We are honoured to be a part of this initiative and encourage you to show your support by following the Facebook page, share throughout your network and sign the petition found on the website. #RoadToRecovery

03.01.2022 Yesterday team Waples attended the exciting launch of the new Wollongong 2022 brand & identity We are thrilled to be working alongside this dynamic team as they prepare to host Wollongong's largest ever event! Take a look at their new branding below #RideOfYourLife

03.01.2022 BREAKING: News Corp has announced more than 100 of its regional and community titles will move to a digital-only format

03.01.2022 Are you a graphic designer looking for casual work? We are on the look out for a graphic designer to join Waples' Marketing Services team! See details here: https://www.facebook.com/job_opening/345947643629043

03.01.2022 Need buzzworthy content for your business? Apply for the NSW Governments COVID-19 Small Business Recovery Grant and overhaul your content and social media strategy today. Lets talk: https://tinyurl.com/yxaqgjgp

02.01.2022 Waples was thrilled to be invited to feature on Illawarra Business Chambers online series #BusinessResponse where we discussed the current state of the market, opportunities for small businesses, and the importance of engaging with your audience now more than ever. Check out the full interview below Waples is offering obligation-free consultations for your business. Chat to one of our experts today by calling (02) 4221 1300. ... Filming & Production: Relativity

02.01.2022 Coming to you live from The Royce, Penrith! Waples client, The Royce, live on the Today Show with Panthers legend Royce Simmons, Panthers super fan Donya Pike and Panthers statistician Terry Hancock ahead of the NRL Grand Final tonight

01.01.2022 The NSW Governments Small Business Recovery Grant provides up to $3k to help safely reopen and market your business Here are three strategies for reaching your audience after COVID-19: https://tinyurl.com/yxaqgjgp

01.01.2022 By pulling back on advertising spend you will see a short-term cut in expenses but have you placed consideration into your brands resilience? Marketers are facing the tough challenge of reduced spending whilst continuing to engage with customers. We know that TV is a great way to build brand loyalty. Here are some trends showing the spike in TV viewership amongst regional Australians during COVID-19: https://bit.ly/2RnKobj

01.01.2022 Do you know your why? Have you thought well and hard about how can you provide value to your customer?