Web Search Workshop in Brookvale, New South Wales, Australia | Marketing consultant

Web Search Workshop

Locality: Brookvale, New South Wales, Australia

Phone: +61 2 8011 1378

Address: 117 Old Pittwater Rd Suite 106 2100 Brookvale, NSW, Australia

Website: http://www.websearchworkshop.com.au

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• Advertising agency
• Marketing consultant

25.01.2022 Are you interested in the rapid number of changes that Google is making to AdWords and how the PPC industry reacts to these? If so, you can read about the recent removal of the option in AdWords to opt out of close variants on exact and phrase keyword match type, in our November newsletter that has just been released. We also discuss the best ways to make the most of the excellent real-time reports in Google Analytics and how the useful SEO tool, Open Site Explorer, has had ...a makeover: http://www.webmarketingworkshop.com.au/newsletter-november1

25.01.2022 Google - and people - like fast loading websites, so check your page speeds and consider these tips:

24.01.2022 Hummingbird takes flight! Google wasnt only celebrating their 15th birthday on 26/9, but simultaneously revealed their new Hummingbird algorithm. This is thought to be the most significant change that Google has made in years. It will focus its search engine upon understanding the actual meaning behind words and rank pages that match relevant search queries, rather than just individual keywords. See more about this "Entity Search" revolution here: http://searchengineland.com/google-hummingbird-172816

24.01.2022 Weve just published the August issue of our monthly newsletter, which this month focuses on trust factors for Google SEO, mobile ad sales in 2012, and the 2nd birthday of Google+: http://www.webmarketingworkshop.com.au/newsletter-august13.

23.01.2022 Start 2013 with a Google AdWords health check, or a broader website marketing health check, and get your online business tuned up for success! Read more in our January 2013 newsletter: http://www.webmarketingworkshop.com.au/newsletter-january13

23.01.2022 Are you interested in seeing how using HTTPS encryption for your website could enhance its rankings? If so, have a look at our latest newsletter for September that has just been released. It also includes details about the issue of Semalt referrals in Google Analytics and the notable increases in Mobile Search share, particularly in Australia: http://www.webmarketingworkshop.com.au/newsletter-september

22.01.2022 Weve published the January edition of our monthly newsletter, which features a list of the top 10 events that took place in the search engine marketing / online marketing world in 2013. These include: developments in Pay-Per-Click advertising; Search Engine Optimisation (SEO) trends; ... and changes with Google Analytics. Read more here: http://www.webmarketingworkshop.com.au/newsletter-january14 or sign up for future issues: http://www.webmarketingworkshop.com.au/newsletter.php

22.01.2022 If you (or an agency) run an AdWords campaign and youd like to ensure that your business is being well branded, its highly recommended that you have a look at the article about the importance of the Click to Call search function in our newsletter (to be released on October 1st): http://www.webmarketingworkshop.com.au/newsletter-october13

21.01.2022 Read about Google+ for business, Googles new Display Benchmark tool, and Yahoo!s purchase of Tumblr - in the new June edition of our monthly newsletter: http://www.webmarketingworkshop.com.au/newsletter-june13.php

20.01.2022 Our February newsletter has just been published, so you can read about Googles interesting changes to AdWords Ad Rank calculation. Also, Why These Ads? AdWords/Gmail Advert Drop-down Menu Option, as well as using AdWords bid strategies. Have a look now, here: http://www.webmarketingworkshop.com.au/newsletter-february1

20.01.2022 Further to Googles increased focus upon regional targeting, in this months newsletter which has just been released, we discuss the Google AdWords Location Targeting Options. This should be of interest to any business owners who have been curious about how Users are targeted. You can also read details about what the changes to Facebook Reach mean and the SEO impact of Panda 4.0, here: http://www.webmarketingworkshop.com.au/newsletter-august14.

19.01.2022 Would you like to see a list of the 10 key events that took place in the website / search marketing world in 2014? These have already had an impact on many online businesses, but will also have an ongoing impact throughout 2015. The events include developments in the organic search marketing field, as well as notable changes in Google AdWords and Google Analytics. Each of these events have been covered in some detail in previous issues of this monthly newsletter, but we have summarised the main changes in our January newsletter, which you can read here: http://www.webmarketingworkshop.com.au/newsletter-january15

18.01.2022 Read about Google Analytics user permissions, Bing Ads in Australia and Google Shopping changes - in our new September 2013 newsletter: http://www.webmarketingworkshop.com.au/newsletter-september

17.01.2022 An updated / topical version of the original video, with a nice touch at the end (unless youre Bing!):

17.01.2022 Do you own a business that runs an AdWords campaign, or have an AdWords manager that does that on your behalf? If so, you should be interested in the pros and cons of Google's recent release of AdWords Call-only campaigns, which we discuss in our latest, March, Newsletter. We also look at Google's recent upgrade to its My Business listings that provide business owners with more control over how their photos are displayed in the search results. ... Then we examine the importance of getting AdWords ads to show on the first page of the results and how to do so. This should be of significant interest to any business that is currently running any AdWords campaign, or intends to do so at any time in the future. - See more at: http://www.webmarketingworkshop.com.au/newsletter-march15.p

15.01.2022 Google has recently provided some useful information on improving your Ad Rank. Would you like to know more about how this can lead to lower Cost-Per-Clicks in AdWords if your extensions and formats are highly relevant? If so, have a look at this article: http://adwords.blogspot.com.au/2013//improving-ad-rank.html

15.01.2022 Read a review of Google Panda, canonicial links and AdWords trademark policy changes, in our latest monthly newsletter for May 2013: http://www.webmarketingworkshop.com.au/newsletter-may13.php

15.01.2022 Do you want to know how your website is performing compared to competitors? If so, have a read of our latest newsletter for October that has just been released, where we look at Googles launch of new benchmark reports in Analytics. You can also read about how Google has recently rolled out Callout ad extensions in AdWords, as well as how TV advertisers are increasingly embracing digital video, according to the latest quarterly IAB online expenditure reports: http://www.webmarketingworkshop.com.au/newsletter-october14

15.01.2022 Do you want to know more about about Google's recent introduction of a 'mobile-friendly' label to its mobile search results and how it's testing this mobile-friendly criteria as a ranking signal for its search results? You can also see useful information about the new mobile usability reports in Google Webmasters Tools and how new AdWords Treemaps reports in Analytics enhance the speed and insight of trend identification in AdWords. Read more about these interesting topics in... the December 2014 edition of our newsletter, here: http://www.webmarketingworkshop.com.au/newsletter-december1 See more

14.01.2022 Google has quietly announced huge changes on how AdRank is being calculated. Its well worth knowing more about this significant change. Have a look here for more details: http://searchengineland.com/new-adwords-ad-ranking-formula-

14.01.2022 Are you bamboozled by AdWords Quality Score and how it works? Would you like to check and understand it better? If so, have a look at this useful page: https://support.google.com/adwords/answer/2454010 Also, if youre interested in knowing how Google has recently improved the way in which it reports on that old chestnut of Quality Scores, head over here to check out this decent article that explains more about it: http://adwords.blogspot.com.au//improving-quality-score-re

13.01.2022 Weve just released our June 2014 edition of our newsletter. You can read about Google AdWords enforced campaign migration from PLA format to Shopping campaigns in August. Also, we examine the use of call forwarding numbers for AdWords advertisers in Australia. ... Then we investigate the increasing trend in SEO sales tactics to use scaremongering to target website marketers, which you may find particularly interesting if youve experienced such tactics: http://www.webmarketingworkshop.com.au/newsletter-june14.ph

13.01.2022 Read about phone call tracking, guest blogging techniques and Googles Universal Analytics in the July issue of our Web Search & Marketing Newsletter: http://www.webmarketingworkshop.com.au/newsletter-july13.php

13.01.2022 Check out our April newsletter that has just been published, to find out important information about the role of landing pages and how they are can significantly influence how an online marketing campaign performs, particularly AdWords: http://www.webmarketingworkshop.com.au/newsletter-april14.p

13.01.2022 Our February newsletter is now available online, including articles on Googles search suggestions and display / destination URLs in AdWords. Read more here: http://www.webmarketingworkshop.com.au/newsletter-february1

13.01.2022 Are you a non-profit organisation? You can take advantage of advertising in Googles search results using AdWords Grants. To find out more and how we can help, visit our website: http://www.websearchworkshop.com.au/adwords-grants.php

12.01.2022 Our October newsletter has just been published, so you can read more about the benefits for your business of having click to call search ads. Have a look now, here: http://www.webmarketingworkshop.com.au/newsletter-october13

11.01.2022 Do you want to know more about about Googles recent introduction of a mobile-friendly label to its mobile search results and how its testing this mobile-friendly criteria as a ranking signal for its search results? You can also see useful information about the new mobile usability reports in Google Webmasters Tools and how new AdWords Treemaps reports in Analytics enhance the speed and insight of trend identification in AdWords. Read more about these interesting topics in... the December 2014 edition of our newsletter, here: http://www.webmarketingworkshop.com.au/newsletter-december1 See more

11.01.2022 Our April newsletter is now available covering the issue of cookies and privacy concerns, the latest Internet advertising figures for Australia and Googles Enhanced Campaigns for the Display Network. Read more here: http://www.webmarketingworkshop.com.au/newsletter-april13.p

10.01.2022 Googles hiding of keyword referral data from natural search traffic but still sharing it with advertisers has now got some attention from the mainstream press. You can read more about this interesting development here: http://searchengineland.com/googles-not-provided-at-87-of-g

09.01.2022 The new Enhanced Campaigns settings for Google AdWords are featured in our latest newsletter for March 2013: http://www.webmarketingworkshop.com.au/newsletter-march13.p

08.01.2022 Have you heard about Google's release of its 'Pigeon Update' algorithm? This is a significant change that's intended to improve the quality of local search results. We take a look at this in our February Newsletter and the potential impact that it may have upon businesses that use Google My Business Listings. We also look at the changes that have improved the level of sophistication in the Google AdWords Display Network and examine the global release of Google's latest ver...sion of the popular AdWords Editor tool. You can read more about these three interesting developments here: http://www.webmarketingworkshop.com.au/newsletter-february1

07.01.2022 Can you believe that Google is only just turning 15?! Have a look here for some interesting stuff that theyve done in that time: https://www.google.com/about/company/timeline/ and have you ever seen where the Internet lives?:... https://www.google.com/about/datacenters/gallery/#/ See more

05.01.2022 Google has recently introduced My Business which is a long-anticipated update to the Local Business listings interface. This is interesting for any business that is keen on maintaining a strong local presence. You can read what it means for your business in our July Newsletter, as well as other interesting articles on the best practice guidelines for moving websites and the benefits of Bing Ads:... http://www.webmarketingworkshop.com.au/newsletter-july14.ph See more

03.01.2022 The fifth confirmed release of Googles "Penguin" spam fighting algorithm is live: http://searchengineland.com/penguin-2-1-and-5-live-173632

03.01.2022 There have been some interesting developments with Google Analytics recently. These include the eagerly anticipated release of Universal Analytics from Beta into the primary version. So for more information about this, have a look at our May newsletter which examines that, as well as the benefits of using Google Tag Manager and the dangers of the Heartbleed Bug: http://www.webmarketingworkshop.com.au/newsletter-may14.php

03.01.2022 We are currently offering half-price set up for new Google AdWords campaigns, plus a $100 advertising credit to start testing a new account: http://websearchworkshop.com.au/adwords-packages.php

02.01.2022 Have you heard about Googles release of its Pigeon Update algorithm? This is a significant change thats intended to improve the quality of local search results. We take a look at this in our February Newsletter and the potential impact that it may have upon businesses that use Google My Business Listings. We also look at the changes that have improved the level of sophistication in the Google AdWords Display Network and examine the global release of Googles latest ver...sion of the popular AdWords Editor tool. You can read more about these three interesting developments here: http://www.webmarketingworkshop.com.au/newsletter-february1

02.01.2022 A new study finds that, due to managerial and strategic errors, SMBs inadvertently waste a quarter of their paid search budgets. Also, a large portion of the accounts are running campaigns to generate leads or phone inquiries, yet 95 percent of the accounts dont have call extensions set up! Thats where we at the Web Search Workshop can help you, so contact us now if youd like more information on how to prevent PPC budget wastage. You can read more details about this study here: http://searchengineland.com/study-finds-small-businesses-wa

01.01.2022 Have you been wondering why Google Analytics saying that NONE of my goals/ECommerce transactions are coming from AdWords? If so, you can find the very useful, simple solution to that here: https://www.en.adwords-community.com//Why-is-G/m-p/280619