White River Design in Penrith, New South Wales | Printing service

White River Design

Locality: Penrith, New South Wales

Phone: +61 2 4732 4766

Address: Unit 6, 51 York Road 2750 Penrith, NSW, Australia

Website: http://www.whiteriverdesign.com

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• Web designer
• Signs & banner service
• Graphic designer
• Printing service

25.01.2022 This is our Creative Director, Debbie O'Connor. Give her a mic and she’ll talk all day about branding and trust us, you will leave realizing that what you thought branding is (you logo) is not what branding actually is. Debbie is an ideas person who harnesses big picture thinking to achieve goals for her own businesses as well as her clients. ... Over the 18 years of having White River Design she has also built and sold two businesses, created the most amazing coworking space (The Creative Fringe where you can find our studio), authored a children’s book, created an online Brand Magic Masterclass and developed the Brand Personalities system. The last of this long list is by far the most exciting as it has enabled us to take hundreds of our clients on a branding journey that starts with them discovering what their Brand Personality is. The magic of this system is the clarity and direction it offers our clients. From the decision of what colours and fonts to use through to the language and tone of the business and more importantly the brand culture and experience. Realising the intrigue associated with this system that is based strongly on psychology, Debbie made a more cost effective online solution. Since launching, over 3000 quiz players from 32 different countries have been engaged by this system and is the reason why we have clients from all around the world. Curious? Do you want to know your Brand Personality? Click to play. Www.whiteriverdesign.com/brand-personalities If you’ve done Brand Personalities before please share your results.

25.01.2022 TRANSFORMATION TUESDAY If you love colour, fashion and fab design then you will love the jewellery designed and handmade By Tara Louise. As we love all of the above we were super excited to be given the opportunity to design her business cards and her first ever catalogue.... See more of the work that we did for Tara https://www.whiteriverdesign.com/portfolio/by-tara-louise/

25.01.2022 LOGO VOTE Carrabay Rebar is a business that is built on more than just steel foundations. The story of this brand goes back to owner Brian Flannellys childhood when he was forced to flee his home town of Carrabay, due to an extreme case of domestic violence inflicted on his mother, by his biological father. This has given Brian the determination to fight against domestic violence. Brian has built Carrabay Rebar to be a business that stands for what is right, and proves that ...in a tough and masculine industry one company can lead the charge to have compassion and a mission for change. If I could prevent just one abusive steel fixer working for me, I could potentially be helping my 5 year old self. Brian Flannelly Brian came to White River Design for a full rebrand of Carrabay Rebar. We started with the Brand Personalities of The Ruler and The Creator and created a logo and style guide, and rolled it out across business cards, email signatures, capability statement and website interface design. Which logo gets your vote?

24.01.2022 Cute little gift wrap stickers about to wing their way to the funnest (is that a word) toy shop in the Blue Mountains. Little Knick Knacks provides that good old fashioned service with the most delightful toys for all ages.

24.01.2022 ON THE BLOG.... We can think of a million reasons why you should invest in graphic design to get your brand up and running, but for the ease of reading here are 5 reasons to start with... https://www.whiteriverdesign.com/investing-great-design-pa/

23.01.2022 Is your brands purpose in life is to create acceptance and belonging? Then you may be The Neighbour Brand Personality. The Neighbour (also known as The Everyman or Everywoman) is accepting and willing to embrace others. They like being around people who know and accept them and enjoy good-natured humour and laidback charm. Welcoming and inviting, The Neighbour is often family focused and generally serves a basic need that is not extravagant or over the top.... Could this be your Brand Personality? Give it a try at https://brandpersonalities.com.au/brand-quiz/

22.01.2022 Delicate, disruptive, dominant? Do you know what your brand personality is? This is one of the most important of the 10 essentials that we believe you need to create a connected brand that your customers will fall in love with. To find out what the other 9 are, click the link to download your free guide: https://bit.ly/3oEuvMn

22.01.2022 We were thrilled to work with Jen Brown again, this time to bring her personal brand vision to life. Jen is a corporate coach, trainer and speaker who specialises in topics such as imposter complex, courage, resilience and endurance, personal leadership and powerful transformations. And after a year like this who doesn’t need some of this magic? Jen’s secret sauce lies in how she connects, inspired and empowers her clients to overcome their fears and to own their spotlight.... As The Magician brand personality we were delighted that the word OWN already appeared in her name and we were able to manifest it into her brand. We are very excited to watch Jen bring her sparkle to the world and look forward to watching you own it!

22.01.2022 On the blog this week wed like to bring to you 10 essentials that you need to create a brand. Of course if this all feels too hard, you can give us a call... https://www.whiteriverdesign.com/10-essentials-creating-br/

20.01.2022 As you know - we love to unveil brands with personality. Which is why we just had to share Apples new out of the box style approach to demonstrating that privacy on an iPhone is important. Oozing with personality, Apple once again demonstrate their Creator way of thinking and behaving. https://youtu.be/-l61NE0eqkw

20.01.2022 "Please can I order two cakes with Happy Birthday on both"

18.01.2022 If youve ever wanted to work in a really cool office environment - now is your time. Come and join us in Penriths BEST co-working space.

18.01.2022 LOGO VOTE When Shy Kingi bought a talent agency, she was shocked to find that it was all run on paper. She was losing time and opportunities due to inefficiencies, and it was starting to damage her reputation. It had to stop. So Shy thought to herself what if I just create my own software? and Selekt was born. Selekt is a talent management software program that aims to build you a kick-ass reputation.... Shy came to White River Design to build a brand with personality for Selekt. Once we uncovered the Brand Personality of The Entertainer, we set to work to create a brand that was fun, playful and humorous. Which logo would you give your vote?

16.01.2022 At the Western Sydney Business Awards for Innovation in our development of the Brand Personalities system. So much fun to be out, dressed up and surrounded by exceptional businesses.

16.01.2022 Our Focus on Brand is a very special one as it is one of my very own businesses. Designed with The Explorer brand personality in mind, there is something exciting to discover and explore at every turn at The Creative Fringe.

15.01.2022 Is your brands purpose in life is to see new ideas take shape and to see visions realised? Then your brand could be The Creator personality. This brand personality loves anything unique or unusual. They are attracted to clever innovation and visionary creations. They strive to demonstrate their unconventional thinking, innovation and individuality. Give our quiz a go and find out if your brand is The Creator: https://brandpersonalities.com.au/brand-quiz/

15.01.2022 Weve been using these branding USB cards for a few years now. When we create a brand we save the logo files to one of these bad boys and supply it to the client along with their style guide. Its a great way for us to stay relevant and front of mind, as this is where they will turn to if they need their logo. Apart from the practical aspect they are pretty bloody cool!... Hit us up for ideas on how to get your brand seen and noticed. @ White River Design

14.01.2022 If you are looking at developing a brand - check out our latest blog that will give you 13 elements to think about when crafting your brand... https://www.whiteriverdesign.com/13-elements-that-make-a-b/

14.01.2022 We are super excited to share the new branding for Havok Athletic owned and operated by Australian Olympic diver Melissa Wu. Apart from this exciting rebrand wed like to extend and extra congratulations to this amazing young woman for winning the Sporting Woman of the Year Award as part of Western Sydney Women Awards.

13.01.2022 Um. No. Even if you're not from Africa you know that is not a baboon!

13.01.2022 Salmonella here we come!

13.01.2022 Motivational Monday

13.01.2022 Happy of birthdays to our amazing Accounts Manager Clare. Due to Covid Clare is working remotely so we can’t birthday bomb her desk or enjoy cake together, but our present was delivered in time and we’ve been sending our best over the interwebs. Please join us in wishing her the best of birthdays and raising a glass to another wonderful turn around the sun.

12.01.2022 What’s your favourite colour? Is this the same colour as your branding? Whoops - you may have just made a rookie error with this decision. Let’s talk colour in branding, the psychology of colour and what colour means to different cultures.... I’ve dropped the link to my free 10min video on the psychology of colour here for those interested in finding out more. https://www.brandmagicmasterclass.com//the-psychology-of-/

12.01.2022 Packaging up a few of our Brand Magic Workbooks to go into the mail this weekend. Each one has a super special surprise especially from us to them to help brighten their day. Have you got your copy yet? https://www.brandmagicmasterclass.com//brand-magic-workbo/

11.01.2022 Focus on Brand is showcasing a small Western Sydney business that is run by an incredibly talented lady called Emily. Check out why Short & Sweet Designs gets Debbies nod of approval.

10.01.2022 We are very excited to be part of the PenrithProud campaign. Our Creative Director, DebbieO was asked to speak about supporting local. She shared stories of how businesses within The Creative Fringe have collaborated on projects, passed on work to fellow co-workers and have been able to not only support another fellow business owner, but have helped them grow too. These small acts have a tremendous impact for a local family and the local community. This Christmas we encourage everyone to forgo online shopping and instead head out and support a local business. Thanks to The Western Weekender and Nepean News for running this as a front cover story.

09.01.2022 Go on blokes - open this door!

09.01.2022 Is your brands purpose in life is to make people feel good, lighten the mood and enjoy themselves? If it is then your brand personality could be The Entertainer. The Entertainer brings out the playful attributes of the inner child encouraging impulsive and unrestrained behaviour. Entertainers enjoy standing out and encourage people to laugh with them. They have the ability to diffuse situations by using their quick wit and humour.... Find out if your brand personality is The Entertainer by playing our online quiz https://brandpersonalities.com.au/brand-quiz/

08.01.2022 TRANSFORMATION TUESDAY Full Spectrum Services are Western Sydneys leaders in pest control, pool fence compliance and commercial cleaning. Owned and managed by husband and wife team Mark and Lauren Fitzpatrick, they started in 2009 specialising in pest control as Penrith Valley Pest Control which quickly became Penriths most respected and leading provider of quality pest and building inspections and pest control services.... From there, Full Spectrum Services was born. The challenge? Creating a brand that resonated with so many different services areas pest control, pool fence certification, and residential and commercial cleaning. Identifying as The Neighbour Brand Personality, we had the pleasure of developing a trustworthy and dependable brand with solid community values. Do you know what your Brand Personality is? You can find out here: https://brandpersonalities.com.au/brand-quiz/

08.01.2022 BRANDING TIP #26 People are visual creatures so make sure your images tell a story. Creating a visual connection with your audience that makes them stop scrolling and opt to engage with you instead is the ultimate goal.... What are you going to tell stories about tour brand?

08.01.2022 Is your brands purpose in life is to improve the world? Then your brand may be The Hero Brand Personality. Heros inspire others to believe in themselves as much as The Hero believes in them. They inspire, motivate and cheerlead their customers to do more, be more and have more. The Hero wants to leave a legacy and doesnt mind sacrificing for it. This makes the Hero quick on its feet, making fast and smart decisions to save the world. Could this be your Brand Personality? Give it a try at https://brandpersonalities.com.au/brand-quiz/

08.01.2022 How did this even happen???

08.01.2022 We are super excited to be announced as finalists in the Western Sydney Awards for Business Excellence under the Innovation category. If you haven't yet given our Brand Personalities system a go, then it's definitely time for you to unveil what your Brand Personality is. Head to www.brandpersonalities.com.au The businesses in our category are amazing, so we feel that we are in very good company. After a year like 2020, just being nominated as a finalist is enough of a thrill! Wish us luck.

07.01.2022 Lets play a game and see if you can guess which tagline belong to what brands... https://www.whiteriverdesign.com/create-tagline-brand/

05.01.2022 Pullsh - verb (used with object) presumably to pull and push as the same time rendering everyone going nowhere fast

05.01.2022 The must have magazine - presumably for parents of boys!

03.01.2022 Is your brands purpose in life is to enjoy freedom, adventure and discovery? Then you may be The Explorer Brand Personality. The Explorer is constantly seeking self-realisation. They want to discover, explore and be themselves. They yearn for freedom, being able to be who they want to be without boundaries. Explorers need to have purpose or meaning in their life. By exploring and learning from the world around it, The Explorer strives to answer the big life questions such as Why am I here? What is my purpose? The Explorer is focused on self-discovery and self-sufficiency and achieves this through being curious, adventurous and intrepid. Could this be your Brand Personality? Give it a try at https://brandpersonalities.com.au/brand-quiz/

03.01.2022 TRANSFORMATION TUESDAY About 4 years ago the boys from Functional Training Playground came to WRD to get a visual brand identity designed that would make them stand out from the huge amount of competition in their local area. Today their gym is a hive of activity and their building stands out in bright yellow and is very hard to miss.

03.01.2022 If you are in Western Sydney, youd be blind not to have seen any of the HIX Group vehicles zooming around. This company has grown unbelievably under the guidance of owners Ian and Lea Hicks. The recent addition to their group is HIXAIR where we were proud to be asked to create the new division logo and flyer. Watch this space as this company is still growing!

02.01.2022 Spelling mistake??? Ironically these measures (other than touching your face) will actually keep your pubic space safe!!!

02.01.2022 Product placement is a big part of branding, but it doesn't matter how good your positioning if the person putting the stickers on the product doesn't take notice of what they are doing.... or were they?

02.01.2022 And then they wonder why sales are down!!!

01.01.2022 ON THE BLOG How white space is used by designers to create ease of reading, drama and aesthetically pleasing design and why you should embrace it... https://www.whiteriverdesign.com/white-space-in-graphic-de/