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Talking Business Australia Podcast

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25.01.2022 PODCAST INTERVIEW In this episode of the Talking Business Australia podcast we interview Suzanne Chadwick to learn all about the psychology of branding, so you can captivate your dream clients. Suz is a BOLD Business, Branding & Speaker Coach taking your brand from basic biscuits to delectable ‘got to have' goodness.... If you want to be the go-to person in your industry or you want clients clambering for your brand of awesome sauce and saying You're the only person I want to work with then you're in luck! Suz shares all her fab tips on how to create your bold regional brand. Head on over and listen to the latest episode of the Talking Business Australia podcast and let us know what you think of our latest guest expert interview. iTunes - https://bit.ly/Talking-Business-Australia Spotify - https://bit.ly/Talking-Business-Australia-Spotify

25.01.2022 MARKETING TIPS | Website copywriting to turn visitors into customers In this episode of the Regional Roar Podcast, we chat all about website copywriting. While design attracts, its copy that sells. ... We share tips to help increase your website engagement and conversions. Head over and listen iTunes - http://bit.ly/Regional-Roar-Apple Spotify - http://bit.ly/Regional-Roar-Spotify Or on the Regional Roar website - https://regionalroar.com.au/podcast/

24.01.2022 A picture is worth a thousand words How are you using photos as part of your marketing content? Images capture peoples attention, and then the words flow.... When you are putting together a social media post or any form of marketing material, consider sharing photos that have the ability connect with your customers and audience. Some photo ideas & tips below Photo ideas You and your team Your shop/office/workplace Behind the scenes action Products or services Your customers (using your products or services, or with a testimonial) Photo tips Incorporate natural light when you can Purchase a ring light for those overcast days or if your space doesnt have a lot of natural light Add a different angle to your photo to create intrigue Its ok to incorporate some stock images into your marketing mix, but it is usually very obvious (and doesnt always create a deep connection). Most people love the human connection, so real photos are ideal. And if you want to create a bank of photos for your content, then get in touch with a professional photographer and have fun! On a budget and cant afford a professional photographer right now? Use your iphone. They have come a long way and can put out some nice images - so you really have no excuse. Set aside some time once per month and get creative!

24.01.2022 Those early morning vibes A gorgeous country sunrise always sets us up for a great day ahead. How has your week been?

24.01.2022 NEW PODCAST EPISODE In this episode of the Regional Roar podcast, we chat with Jenn Donovan, the creator of the 200,000 member strong Facebook group Buy From a Bush Business. She shares with us some highlights of how the group has helped rural and regional businesses, as well as sharing how we can all help our local businesses to thrive.... So head on over and listen to the Regional Roar podcast and let us know what you think of our interview with Jenn Donovan. iTunes - http://bit.ly/Regional-Roar-Apple Spotify - http://bit.ly/Regional-Roar-Spotify Or on the Regional Roar website - https://regionalroar.com.au/podcast/

24.01.2022 So your website is looking pretty good, nice one! But how does it work technically? Here are a few of our top tips on not only making your website look good, but function well too. ... Menu & Navigation Ensure the menu and navigation at the top of your website is clean and simple. The core purpose of your website is for someone to be able to get in touch with you. So make a phone number, email or contact form easy to find. Social Media Icons Keep facebook and Instagram icons down the bottom of the page so you arent driving people away from your website. Youve worked too hard to get them there. You want your main call to action included at the top of the page. Your logo Your logo should ideally be in the top left corner, as this will also navigate back to the home page. Attention grabbing Does your website grab your visitors attention within the first five seconds. Can they see what you do and why you are the best at it? How does your website rate for the above elements?

23.01.2022 Ready to say goodbye to your daggy old website and hello to fresh, stylish new looks? Giving your website a lick of new paint could be just what your business needs for 2020. Whether you need to brighten up your design and bring it into the roaring 20s or use witty words that help you get found on google AND convince your audience to buy, the team at Regional Roar can help.... Were ready to help you and your business look good, stand out and get more customers. Shoot us an email and lets get started - [email protected]

23.01.2022 For me, being a mother made me a better professional because coming home every night to my girls reminded me what I was working for. And being a professional made me a better mother because by pursuing my dreams, I was modelling for my girls how to pursue their dreams. - Michelle Obama... We couldnt love this more. Being a mother is important. Having dreams is important. How each woman chooses to do that should be accepted and not judged. Heres to all the amazing women out there doing their best. We see you. Were with you. Keep doing youre best. Mel + Cath

22.01.2022 Have you ever wondered.... What does a copywriter do? Youre not alone. Some would think it is to do with legal stuff - but that is copyright and relates to trademarks and all that legal jazz.... Copywriting is different. And the simple answer? Copywriting is all about words. And where are words? Theyre everywhere. That packet of biscuits you opened for morning tea - a copywriter would have written the product description on the back of the packet. The website you googled to buy a new shirt? All the words were written by the business owner, or a copywriter. Words are literally all around us. Copywriting can also be impacted by SEO (search engine optimisation). So how well the copy is written, and where it is placed on a website can also impact how well your website ranks on google. And the best copy? It helps to connect with your audience and your customers. And if the copy is on your website? You need it to be loved by Google too. Not sure how to make that happen? Then get in touch with the team at Regional Roar. [email protected]

22.01.2022 Lets support each other. Use clear, concise and easy to understand language

19.01.2022 PODCAST GUEST INTERVIEW In this episode of the Regional Roar podcast, we chat with Tanya Kitto from Western Australia. Together with her husband Robert, they created My Provincial Kitchen, a business which combined their love of food, farming and family. ... Through their farming of lupin, this dynamic duo developed a range of yummy, healthy gluten-free premixes that your whole familly will love. Head on over and listen to the latest episode of the Regional Roar podcast and let us know what you think, wed love to hear your feedback. iTunes - http://bit.ly/Regional-Roar-Apple Spotify - http://bit.ly/Regional-Roar-Spotify Or on the Regional Roar website - https://regionalroar.com.au/episode-19-how-a-love-of-food-/

19.01.2022 WHO CARES? Thats the first question I ask when I am writing copy for any marketing material for myself, or for a client. Whether its a post on Facebook, a glam shot over on Instagram, a caption on YouTube, a blog article, or even the copy on a website, you should be able to confidently answer who cares?... By asking yourself who cares, you can make sure that your message is going to connect with your target audience. Is it going to hook them in and make them want to read more? Are you using simple language in your message to the people who will care? There are no awards for using big words to make yourself sound smart. People just want simple, clear information. Want to know the second questions I ask myself when writing copy? How will this actually help people? Give your reader something that will: make their life easier connects with their emotions solves a problem makes them feel good saves them time saves them money People buy stuff to fulfil a need, a want, or a desire. How will your products or services do that for them?

19.01.2022 Want to know why communication is the key to connecting with your customers? On our latest podcast episode we chat about how businesses can best communicate with their customers right now. When the coronavirus became a feature of our daily lives back in March, what weve been asked most frequently is how businesses can best do marketing right now. ... We share our top tips on connecting with your customers.

19.01.2022 Learn how Gina Britton launched a successful retail and e-commerce store, Daisy & Hen from regional Australia. NEW PODCAST EPISODE In this episode of the Regional Roar podcast, we chat with Gina Britton from Daisy & Hen as shares her business journey and tips on surviving in a competitive retail niche from regional Australia.... Head on over and listen to the latest episode of the Regional Roar podcast and let us know what you think, wed love to hear your feedback. iTunes - http://bit.ly/Regional-Roar-Apple Spotify - http://bit.ly/Regional-Roar-Spotify Or on the Regional Roar website - https://regionalroar.com.au/podcast/

19.01.2022 QLD Govt Small Business Adaption Grant Has your business been impacted by the Rona? Then dont miss out on applying for this $10k grant. Nearly half of the grants available have been applied for already.... In recognition of the significant impacts of COVID-19 on small businesses, the funding can be used towards the following: financial, legal or other professional advice to support business sustainability and diversification strategic planning, financial counselling or business coaching aligned to business development and diversification building the business through marketing and communications activities, for example, content development (web pages, mobile apps, visual and audio media etc.) digital/technological strategy development digital training or re-training to adapt to new business models capital costs associated with meeting COVID-19 SAFE requirements specialised digital equipment or business specific software to move business operations online (e.g. logistics program for online ordering) meeting business costs, including utilities, rent. Note: Grant funds can also be used towards any of the above activities occurring from 23 March 2020 onwards, keeping in mind the project must be completed within a maximum of 6 months from the date of approval. https://www.business.qld.gov.au//advice-su/grants/adaption If youd like a quote on any marketing or digital services to use as part of your grant application, then please reach out. [email protected]

18.01.2022 Theres nothing better than being an Aussie Enjoy a sausage on the barbie, have a game of backyard cricket or simply cherish the time spent with family and friends. The date may need to change, but today we simply want to celebrate everything that is great about living in our amazing country. ... I am. You are. We are Australian.

17.01.2022 Wonderful to see rain falling and waterfalls flowing again. Please keep it coming to all parts of Australia

15.01.2022 PODCAST INTERVIEW In this episode we chat with Belinda Brown from The Physio Movement, a modern physiotherapy clinic based in Townsville. This vibrant clinic offers the complete holistic approach to reach optimal health. We discuss the benefits and drawbacks of being a regionally based business and how you can carve out a niche and create an in-demand business. ... Head on over and listen to the latest episode of the Talking Business Australia Podcast and let us know what you think of our latest guest interview. iTunes - https://bit.ly/Talking-Business-Australia Spotify - https://bit.ly/Talking-Business-Australia-Spotify https://talkingbusinessaustralia.com.au/episode-32-intervi/

15.01.2022 Need a new website? Have you been thinking about a new website for your business? Or maybe your old website is feeling tired and like its stuck in the noughties?... (I mean, those were the golden years, but technology and design has come along way since then ) With 1-page websites starting from only $795*, theres never been a better time to get your business online. If youre not online, then youre missing out on having a 24/7 salesman for your business and those potential customers will find somewhere else to buy their products/services. Whats included website built on WordPress 1-year domain name + hosting fees optimised for SEO mobile-friendly Website packages, including copywriting or e-commerce websites are also available. Ready to get your business found online? Email the team and get started - [email protected] [*Payment plans also available, simply mention this when booking your website project.]

15.01.2022 PODCAST GUEST INTERVIEW In this episode of the Regional Roar podcast, we chat with Celeste Robertson from Geelong. Celeste co-founded the Natural Supply Co with her friend who was diagnosed with Multiple Sclerosis, to help people to find products without the nasty chemicals and toxins.... The Natural Supply Co was founded in 2014 and is a business passionate about products that harness the power of natural ingredients and are beautiful to have in your bathroom, kitchen or home. Head on over and listen to the latest episode of the Regional Roar podcast and let us know what you think, wed love to hear your feedback. iTunes - http://bit.ly/Regional-Roar-Apple Spotify - http://bit.ly/Regional-Roar-Spotify Or on the Regional Roar website - https://regionalroar.com.au/episode-21-how-friendship-and-/

15.01.2022 Are you indistractable? In todays highly driven technological world, its easy to give into the constant demands of technology, social media, email and always being on. This is a great read if youre looking for some helpful ways to become less distracted and take ownership of your life.

15.01.2022 7 tips for creating social media content In this episode of the Talking Business Australia Podcast we share 7 tips for creating social media content. It’s a question that we're both asked by clients every week, so we wanted to share our tips and tricks with you all so you can feel inspired and organised to create great content for your business. ... So head over and listen to the latest episode on the Talking Business Australia Podcast https://bit.ly/Talking-Business-Australia-Apple https://bit.ly/Talking-Business-Australia-Spotify https://talkingbusinessaustralia.com.au/episode-27-7-tips-/

14.01.2022 Marketing is an investment, not an expense Did you know its recommended that your marketing budget should be 5% to 7% of your turnover just to keep your business turnover at the same level it currently is right now? But if you want to grow your business, you really need to be allocating at least 10% of your turnover for marketing initiatives.... If your revenue is not growing year on year, take a look at your marketing spend and see where you are sitting. Do you have a marketing campaign or initiative that you have been doing for a long time that always generates great results? Comment below and let us know what is your most successful type of marketing. Wed love to know what is working for you.

14.01.2022 COPYWRITING TIP What words do you use to describe your product/service/offer? When marketing your offer, it is important that you describe how the product or service will make your customers life better.... Speak to your audiences fears and describe how theyll feel and what theyll have, that they dont have right now Consider the use of metaphors to create a connection (eg. product X" is like TikTok for millennials) Use storytelling to showcase happy customers or results Words can create an emotional connection, and allow you to build a deeper relationship with your audience.

12.01.2022 And thats a wrap! Season 1 of the Regional Roar podcast is complete, and weve had a blast chatting with regional business owners all over Australia. Tune into our final episode for our first season, where we do an EOFY wrap up and chat about what to reflect on as you prepare for the new financial year. The last 6 months has really impacted regional businesses, and we want to help you reflect and plan ahead with some tips you can use to set your business up for the new fi...nancial year. And make sure you listen until the end - as we have done our own reflection, and are excited to announce we are re-branding the podcast. Listen to this episode for all the details on what our new name will be! So head over and listen to the last episode of Season 1 of the Regional Roar Podcast iTunes - http://bit.ly/Regional-Roar-Apple Spotify - http://bit.ly/Regional-Roar-Spotify Or on the Regional Roar website - https://regionalroar.com.au/podcast/

12.01.2022 Were baaaack! To kick off the second season, we unveil our new branding for the Talking Business Australia podcast. Were excited to have Kate Toon as our expert guest, who is a popular speaker, author, podcaster and trainer who specialises in copywriting and SEO. With her well-known and supportive Facebook groups and communities, she can help you build a big brand with your small business.... So head over and listen to the first episode of Season 2 for the Talking Business Australia Podcast https://bit.ly/Talking-Business-Australia-Apple https://bit.ly/Talking-Business-Australia-Spotify https://talkingbusinessaustralia.com.au/episode-25-kate-to/

11.01.2022 Improving the health of regional Australians is at the heart of what CQ Nutrition does. NEW PODCAST EPISODE In this episode we chat with co-owner Stacey Hughes on how her business experienced incredible growth in a short period of time, and what she loves about being a regional business.... Head on over and listen to the latest episode of the Regional Roar podcast and let us know what you think, wed love to hear your feedback. iTunes - http://bit.ly/Regional-Roar-Apple Spotify - http://bit.ly/Regional-Roar-Spotify Or on the Regional Roar website - https://regionalroar.com.au/episode-18-improving-the-healt/

11.01.2022 Have you heard about paperclip advertising? Well.... you shouldnt have. But it does sound a lot like Pay per click advertising. ... Pay per click advertising (or PPC as it is also commonly referred) is a type of paid digital marketing where advertisers pay a fee each time their ad is clicked. The most common type of PPC is for Google Ads (that you will no doubt have seen at the top of the page when you last did a google search). However it can also be used for other social media advertising, including on Facebook and Instagram depending upon the type of campaign chosen on those platforms. So, youve heard people talk about PPC and Google Ads. So should you do them for your business too? Here are some things to consider before you jump in: Do you have the budget for paid ads? Could you get a better return by focusing on improving your SEO (search engine optimisation instead)? If you have a budget, are you using multiple advertising forms to test and measure results, to see which form of advertising best suits your products/services? If youre not sure if paperclip advertising, oops we mean Pay per click advertising is for you, then wed recommend chatting with one of our marketing strategists to discuss your sales goals. They can provide recommendations on potential options for you to consider, as advertising is not the same for every business.

08.01.2022 Listen in to learn how a beautiful business grew from the challenges of COVID19. In this episode of the Regional Roar podcast, we chat with Tammy Duckworth from Roma in south-west Queensland. Learn how Tammy was resourceful during the challenges of COVID19 and turned her love of sewing into a beautiful new business, Bella Bands.... Head on over and listen to the latest episode of the Regional Roar podcast and let us know what you think, wed love to hear your feedback. iTunes - http://bit.ly/Regional-Roar-Apple Spotify - http://bit.ly/Regional-Roar-Spotify https://regionalroar.com.au/episode-23-how-a-beautiful-bus/

08.01.2022 We are strong. We are determined. We are brave. We are talented. We are resilient. ... We are powerful. We are women. On this International Womens Day, we want to take a moment to celebrate all of the kick-arse women in rural and regional Australia doing amazing things. "You cant be what you cant see" - Marian Wright Edelman Lets continue to be the example our girls and young women need. To see us taking chances, getting out of our comfort zone and celebrating and supporting each other. So they know there is a world of possibility waiting for them too. Tag a woman you want to recognise today. #IWD2020 #EachForEqual

07.01.2022 Making an impact through rural property and agriculture: an interview with Lisa McFadyen Lisa McFadyen, an AgriFutures Rural Women's Award finalist in 2019, saw a gap in the market to create a platform that connects farmers, consultants and investors within the rural property and agri asset sector. So she founded Secure Impact, a rural property and agri asset marketplace to buy, sell, lease, and share farm property. ... Lisa has a passion for agriculture and she is determined to see farming communities managed in a viable and sustainable manner. So head over and listen to the latest episode on the Talking Business Australia Podcast https://bit.ly/Talking-Business-Australia-Apple https://bit.ly/Talking-Business-Australia-Spotify https://talkingbusinessaustralia.com.au/episode-28-lisa-mc/ #businesspodcast #australianpodcast #regionalaustralia

07.01.2022 Another sparkly new, fresh and modern website design by Melissa. Head on over and check out The Town House Goondiwindi. https://thetownhouse.net.au... If youre thinking of heading to Western Queensland (once restrictions ease), then do yourself a favour and visit David and Lisa at The Town House. Enjoy a comfortable nights sleep in Goondiwindis only king-sized beds. And once the government allows the re-opening of restaurants, then you definitely need to try out the mouth-watering meals at their restaurant (which is also open to the public). We have a range of website design packages available, including: Website design + basic SEO Website design + copywriting Website design + copywriting + SEO Or we can custom tailor a package to suit your individual business needs, including e-commerce stores for online sales. Been thinking about a new website for your business? Then reach out to Melissa or Cath today, wed love to help. [email protected] Melissa - 0423 101 016 Cath - 0404 367 887

06.01.2022 How does your marketing measure up? We get it. As small business owners, we know that spending money to market your business can feel like just another expense and invoice you have to pay. And if youre working with the wrong marketing agency that could well be the case. ... Weve spoken to far too many business owners who have spent a considerable amount on marketing but dont have the measurable results to show if their marketing has been successful. But when done well, marketing will add revenue to your business making it a sound investment. The key is to ensure you have the right marketing strategy in place that suits your business. When businesses contact us we take the time to get to know them and wont recommend you do all the things just because everyone else seems to be. Well focus our attention on what will work best for your circumstances. Want to know how we can help your business? Send us a message or email: [email protected] to get the ball rolling with a free 15-minute chat.

05.01.2022 Do you love regional Australia? Then check out the brand new page Love Regional Australia! Australia is an amazing country. Mateship, kindness and supporting our community are the essence of what it means to be an Aussie. ... The end of 2019 saw widespread devastation to our country, our wildlife, communities, businesses and our people. But it also showed our never give up attitude. Together, we can make a difference. So lets support regional Australia. We want to showcase the stories of our great nation. The people, the businesses, the communities, the organisations. To have your story, business or community featured, use #loveregionalaustralia or email [email protected]

04.01.2022 The work-from-anywhere culture of Credit Card Compare has been a strength to help this regionally-based business become a dominant force in the financial comparison website space. NEW PODCAST EPISODE We chatted to co-founder and CEO David Boyd and shared his views on how we need to let go of the view that regional business owners are somehow lesser than our city counterparts. ... Head on over and listen to the latest episode of the Regional Roar podcast and let us know what you think, wed love to hear your feedback. iTunes - http://bit.ly/Regional-Roar-Apple Spotify - http://bit.ly/Regional-Roar-Spotify Or on the Regional Roar website - https://regionalroar.com.au/episode-14-growing-a-regional-/

04.01.2022 PODCAST INTERVIEW In this episode of the Talking Business Australia podcast we interview Mel Williams, winner of the 2020 AusMumpreneur Regional Business of the Year award for Victoria. Mel has been involved in the building industry for over 20 years and is the Managing Director of Eaz Build.... We discuss the advantages and disadvantages of living in regional Australia and how Mel assists clients during the early stages of the building and construction process. Head on over and listen to the latest episode of the Talking Business Australia podcast and let us know what you think of our latest guest interview. iTunes - https://bit.ly/Talking-Business-Australia Spotify - https://bit.ly/Talking-Business-Australia-Spotify https://talkingbusinessaustralia.com.au/episode-30-intervi/

03.01.2022 MARKETING TIPS | What is a marketing strategy? Does my business really need one? In this episode of the Regional Roar Podcast, we chat all about marketing strategies and why you need one. We discuss:... What a marketing strategy is Developing your brand messaging Choosing which platforms to market your business on Evaluating your results and your return on investment So head over and listen to the latest episode iTunes - http://bit.ly/Regional-Roar-Apple Spotify - http://bit.ly/Regional-Roar-Spotify Or on the Regional Roar website - https://regionalroar.com.au/podcast/

03.01.2022 Who are you? So many websites all look so similar. While using stock images can be helpful, its important to remember that there will be many other websites in the world that are also using those same stock images. So you will just look the same as everyone else.... Stand out from the crowd and get some professional images taken that showcase you, your personality and your business. And if you have staff, an office, a retail shop, a factory or a workshop, then get photos taken of your working environment too. It shows your customers and potential customers exactly who you are and what they will expect when they meet you or visit your workplace. Professional images that display who you are, also help to gain the trust of your potential customers, before theyve even met you. So, maybe its time to add professional photos to your to-do list this year. If you need any recommendations, feel free to reach out and we can point you in the direction of lots of great photographers.

02.01.2022 BUSINESS TIPS | How to make 2020 your best year ever In this episode of the Regional Roar Podcast, co-founders Melissa Dickfos and Cath Fowler share 5 business tips to help you make 2020 the best year ever for your regional business. Head over and listen

02.01.2022 With only 7 weeks until Christmas, it's amazing how quickly the year is flying by. Now is the perfect time to reflect on your year so far. What you have achieved this year?... What challenges have you experienced (and overcome)? What things have you done well and will continue to do into the new year? How can you do things differently in 2021? If you're thinking about ways that you can improve your business and your marketing in the new year, but would love to have the support of an experienced marketing strategist in your corner, then a marketing strategy session may be just what you're looking for. We can help you to uncover additional ways to grow your business, look at the marketing channels you're currently using and provide recommendations and strategies to help you achieve your business goals for 2021. Reach out to Cath or Melissa and book in a marketing strategy session for 2021. Hurry, very limited appointments remain for this year, with additional bookings available from mid January 2021. Cath Fowler - The Digital Laneway (in Coffs Harbour) Melissa Dickfos - Regional Roar (in Toowoomba)

01.01.2022 Its a different way of life in rural Australia, but we wouldnt have it any other way

01.01.2022 Supporting your local community: rebuilding after bushfires and drought In this episode of the Regional Roar Podcast, we share with you some ideas on how you can support towns, communities and businesses in regional and rural Australia throughout 2020 and beyond. Given the enduring drought conditions in much of our country, combined with the devastating bushfires, its time for us to all band together and show the compassion and support we are renowned for.