Peter Brandt | Public figure

Peter Brandt

Phone: +61 406 285 301

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• Public figure
• Artist
• Interior design studio
• Arts and crafts shop

25.01.2022 https://www.pozible.com/project/blume-illustrated-issue

23.01.2022 Go get your free copy of the first book, A Distant Prospect! And stay tuned for the sequel in March 2019 - theyre commissioning me to draw a map for the book :)

22.01.2022 Happy New Year and WOW, Im so impressed at how many responses I received in our previous post about Camelot. There are a lot of fellow mythology nerds out ther...e, and I appreciate your input! ;) My summary response to all of them: yes, there likely was a Welsh king named Arthur. That shows up in lots of histories. A whole bunch of different castles have been suggested as Camelot, but no definitive proof has emerged. For the purpose of this analogy, what Im talking about is not the historical King Arthur, of whom we know few verifiable facts. Im talking about the fantasy elements: the lady living in a lake, the sword in the stone, the wizard Merlin, and the wildly embellished descriptions of the goodness of Arthur, Lancelot, and Camelot. These take the story from archaeology to myth. And myths are where its at when it comes to storytelling. In the story of King Arthur, Camelot is a shining city on a hill that represented justice and goodness. In the book The Great Reframing, Tim Schneider likens the fine art industry to the mythical Camelot. Schneider does a great job examining in detail how technology will change the art world. I want to expand on his analogy a bit on the business side. Here, Ill lay out what the art business looks like from an artists perspective. If you went to art school, this will look familiar. If you didnt, this will help you understand the world youre trying to navigate as an emerging artist. ***The Art Stable Assembly Line*** Go to undergrad, get a BFA. Rack up student loans to the tune of $40k (on average). Go to grad school, get an MFA. Thats another $100k. Oh, and zero education on how to run a business. While youre finishing your MFA, participate in a group show where alumni and gallery reps are invited. Hope a gallery picks you up. Note: There are approximately 6,000 galleries in the USA. Approximately 30k - 40k people graduate from art school each year. That math isnt great. Lets dig a little bit deeper. If you get picked up by a gallery, you will probably do a group show or two in your first few years as an emerging artist. You will be introduced to the gallerys collectors. If your work sells in a group show, youll be given an opportunity to do a solo show. It will take you 6 - 12 months to make the work. The gallery probably will not financially support you while you do this. The gallery might put significant money towards the marketing of the solo show, but not necessarily. If they do, you will do a big press tour and lots of people will write about you, raising your profile. You have no personal control over how well that show goes. You dont know who is interested in your art or who bought it before. ***And heres where Camelot comes in*** If it goes exceedingly well, you will sell a lot of art and make a lot of money after putting in the work for 10+ years. If it goes poorly, the gallery will drop you and youll have a hard time getting any shows again. But once youve entered this exclusive world, much like the jousting tournaments, the made up games only have higher stakes. The book The $12 Million Stuffed Shark details how art is sold at the most elite levels. Galleries and auction houses sell art to a stable of collectors who have more money than most people can imagine. The collectors buy art not necessarily because they love it, but because their gallerist told them it would be a great investment, or they want to be a part of a wealthy collectors club. With the exception of a handful of enthusiasts, they really have little connection to the artist at all. Galleries have every incentive to pump up their artists and sell their work for huge sums. Its much more efficient to sell a single expensive piece of art rather than selling lots of smaller pieces. If the gallery drops you when your prices are this high, you will have a very difficult time building your own collector base. More about building your own collector base in a moment. Hopefully, by now you start to understand the Camelot metaphor. The galleries are selling dreams to young artists. They create a heady, thin atmosphere where only the very wealthy can live. It is romantic and exciting. Because Camelot is so attractive, everyone wants to be a part of it. The galleries grease the wheels for their artists by donating large sums of money to museums. In return, the galleries get a seat at the board of directors. It is not a coincidence that so many of the artists receiving solo show recognition at major museums just happen to be represented by these galleries. If you dont get to be a part of the fairy tale, theres one final kick in the teeth. Any artist who doesnt run in the elite circles of Camelot is looked down on by the art establishment. Theyre not seen as legitimate artists by the galleries, auction houses, critics, museums, and even some of the artists themselves. Yet, like the dreamers they are, artists spend their entire lives trying to play this game. They keep trying to show their work at the elite galleries. They keep hoping someone will pick them, despite the fact that the odds are so slim. ***Meanwhile, there is another way.*** I mentioned building your own collector base. The week before Christmas, one of our students, Jessica, told me on a call that despite the fact that she isnt showing in any of the elite galleries, she made as much money from her art last year as she did from her day job. Shes quitting her day job to go full time as an artist. Whoo! In the next email, Im going to break down how artists like her do it. Its not a secret. Its what dozens of other artists whove taken our classes have done. You can read their success stories on our blog. Until tomorrow! P.S. In my last email, I asked people to share their big wins from 2018. These are a great warm-up for our next email. Here are a few good ones: *** This summer I got a commission from a former client to paint a large abstract work. Near completion, he expressed honestly that he wasnt in love with the piece...instead of losing confidence, I posted the existing piece on Instagram... Within a day, someone offered me 4x the amount originally agreed upon by the initial client, and promptly purchased the piece! SHE loved it. - Julie *** I made it into the Southwest Art magazine 21 Under 31: Young Artists to Watch article this year - Ciara *** Got paid by one of the contacts to use my image on their holiday card. Two days ago, a collector who received the card bought $6400 worth of art (2 oil paintings). I am thrilled! - Marisa

22.01.2022 The Beatles Taking Tea - a line drawing from 2012. Things you find in a stocktake. See all available work at avalonprand.com

21.01.2022 $10 off any order of $40 or more. Youre welcome. https://peterbrandt.com.au/happy-fathers-day/

21.01.2022 Just invented a Student Discount - 20% off when you buy 2 or more artworks with coupon: STUDENTSPECIAL This link may add in the coupon code for you - but Im new to this :)

21.01.2022 "Odins Boys" pastel on fabric, 50x75cm, unframed Tom Hiddleston and Chris Hemsworth Im quite happy with how the skin colours turned out with this one. This portrait is part of the growing collection to eventually join the portraits available at avalonprand.etsy.com, unless someone offers to buy it first.

21.01.2022 Two masters of comedy - Buster Keaton and Charlie Chaplin. Pastel on fabric, 50x75cm, ready to frame. Not listed on avalonprand.etsy.com yet.

20.01.2022 I <3 happy customers :)

19.01.2022 Working on something a little different today. Dont worry, Im in good health.

18.01.2022 Gillian Anderson in pastel on fabric https://etsy.me/2IcQQu6

18.01.2022 Blackout. Good thing we have alternative lighting.

17.01.2022 Arvo Prt is in my studio, in recordings as well as two portraits. Search Arvo at avalonprand.com

17.01.2022 A plug for my sister-in-laws new collaboration - a collection celebrating hairiness distilled into a paperback book.

16.01.2022 They really captured something about the dog though...

14.01.2022 Showcasing my local Blue Mountains Train Station - Woodford, New South Wales via four pastel paintings from a few years ago. https://peterbrandt.com.au/pastel-portraits-of-a-train-sta/

13.01.2022 My sister-in-law - bringing her zine fair table to you via Instagram livestream!

13.01.2022 Making a carport for this little car has kept me away from the drawing board for a while. Let the restoration begin! #1275lsmini #mini #leylandmini

13.01.2022 My most requested portrait - a little bit different each time. Carrie Fisher.

12.01.2022 Two redheads in my studio today. Sarah Ferguson, a commission and Julie McGregor, a fan art.

09.01.2022 Postcards - use coupon maypostcards for 1/2 price postcards this month. More info: https://peterbrandt.com.au/postcards/

09.01.2022 Stocktake news: 84 portraits of Bjrk available. https://avalonprand.com/Music/Bjork/

07.01.2022 Many of these comments make sense - were using woocommerce right now, though I think we need to get an ssl certificate. Selling through Etsy is much easier as they take care of all that sort of stuff. What do you think?

07.01.2022 My Christmas bonus this year, courtesy of a patron from Thailand :) Seven portraits of the late King Bhumibol and Queen Sirikit on their way to Thailand. Lovely photos to work from.

07.01.2022 Almost forgot about the Etsy Birthday Sale - my shop has 10% off with code ETSYS13TH. Sold a Carrie Fisher already!

07.01.2022 I made a sign for a place on Mulgoa Rd where I more the lawn from time to time. Everyone likes serifs.

05.01.2022 Setting up a Musical Instruments category in my online shop. This violin bridge was framed for a Blue Mountains Artists Network - BMAN exhibition. Here pictured with the resident 5 year old and lavender bush to give an idea of scale. More at https://peterbrandt.com.au/for-the-love-of-musical-instrum/

04.01.2022 Varnish today. Tomorrow sand and more varnish. Alpha and omega in gold eventually. Tenebrae hearse shaping up well. #holyweek #liturgicalcarpentry #divineoffice #latinmass #traditionallatinmass Not a menorah though it might be related.

02.01.2022 Two Tom Hiddlestons, drawn 2013 and 2019. Six years drawing does make a difference! Getting my camera rig set up better helps too.

02.01.2022 Something different on the drawing board. Christmas slots filling up.

02.01.2022 Bjork count steady at 84 https://avalonprand.com/Music/Bjork/

02.01.2022 Thanks for the 5 review! "We LOVED this picture! It was a perfect likeness, and done and sent so quickly to us. It was a 50th wedding anniversary present and so much appreciated. Everybody was commenting. I love your work, couldnt be happier or recommend more highly!

02.01.2022 Christmas is a great time for a stocktake dont you think? So far weve found Five (5) drawings of Mr Benedict Cumberbatch available in the archives. Have a sneak peak of the new webpage - it should just have all the drawings we actually have on hand ready to find new homes. https://avalonprand.com/Contemporary-/Benedict-Cumberbatch/

02.01.2022 Here is a great guide to commissioning portraits: https://alexeclark.tumblr.com//never-commissioned-a-pictur

01.01.2022 Click to see a new experimental format webpage thingy - plus more pictures from the Tenebrae Hearse Commission. https://avalonprand.com/News/tenebrae/