Impressions Creative in Geelong, Victoria | Advertising/marketing

Impressions Creative

Locality: Geelong, Victoria

Phone: +61 423 644 230

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• Advertising/marketing
• Graphic designer
• Printing service

25.01.2022 Gold looks delicious. Get your business bling on. #luxurylifestyle #luxury #goldprint #businessbling

25.01.2022 FREE FRIDAY GIVEAWAY. We are feeling generous. Do you need a business card design, hit us up, we will do it for you for FREE... This will go to one lucky person in comments. Please feel free to share with your friends Logo design not included, must be provided by you. Printing not included.

25.01.2022 Time for change. Although we do lots of design encompassing various platforms, and supply your print and promotional needs, we didn't want to limit ourselves creatively. We decided it was time to change to reflect a new decade.

24.01.2022 Learn how your business can become better equipped to survive and thrive during difficult times. https://tinyurl.com/yyrp8ads

24.01.2022 Working with local business for over 20 years.

23.01.2022 We love our pull up banners as much as our customers do. CONTACT US TODAY to order yours.

23.01.2022 We need to change the language I use. We have always been a designer, long before any print was even considered, but we tend to fall back on the print language as that was always the way the design was represented. We are not printers, but we can get you the best consistent print quality for the best comparative price. ... We love the tactile nature of print, but hate it when its not done well. The combination of good design and good print is what makes your branding work so well. All you have to do is go into any supermarket or retail store to see the impact of how good packaging, which is the combination of these two elements, has on the market place. Design, print and brand cannot be separated in packaging, and every common commodity we buy is packaged. Check out these beautiful minimalist embossed business cards for Kerleys Auctions

22.01.2022 PANTONE COLOURS - WHAT ARE THEY and their similarity to cooking. Pantone colours, commonly knowns as PMS colours, are colours matching a formulaic system for c...olour accuracy. They are specifically attributed to branding colours for consistency in colour matching in graphic design and printing. The colour booklets as shown in this picture are guides to how they look printed and the formulas, like a cooking recipe, to get that exact colour. Although Pantone Colour books used to be a necessary part of the print designers kit, and still are to an extent, the rise of the four or more colour printing press and the popularity of digital printing has diminished the practical need for them. Colour matching, even in an approximate sense, is easier than ever now and there are sample booklets available from certain printers that are handy to reference specific colours for our designs. The printing process largely relies on the CMYK, Cyan, Magenta, Yellow and K = Black, to make up the gamut of colours you will see in this modern world. Without going into Spot colours and its explanation, lets just say that CMYK is not always enough, but you get the gist. Digital Printing can print whats on your screen but keep in mind that because the printing press isnt built using the same colour system as your screen, there will be discrepancies in the colours, and unless you know what you are doing when setting up your design for print, you could find big colour changes, or shifts, as there are many different factors to take into consideration. If we were applying this same idea to cooking, it would depend on the quality of the ingredients, the way they are put together, how long they are cooked, the temperature and the quality of the facilities, amongst many other small things that add up. Just like no two cakes are the same, unless the conditions are exactly the same, the same applies to printing. With the Pantone formula, the colour outcome is more predictable as it gives us something to measure to. In saying this though, it will still depend on the equipment is being delivered on and unless you have the two products side by side, you might not be able to tell as they both serve their function well. A skilled print designer knows how to get the best colour match for the job and its a much more economical pursuit to not have to resort to Pantone colours, which often have to be printed separately as compared to the four colour CMYK offset or even digital models, which can be printed all at the same time. Impressions Design lives and breathes print design and has been doing so for 20 years, long before four colour offset was around and even longer before digital printing came into the market, so you are always in skilled hands.

21.01.2022 Lets see what creative freedom this can bring. #applepencil #creativity #creativetools

19.01.2022 Guess what industry this is from? My first logo done on iPad with Apple Pencil, still practising but a good way to get to know my way around the pencil and the program. What industry would you geuss this is for? Is it obvious?

19.01.2022 Light globes are great, they can illuminate a room. Without a source of power, that globe is dim. The people around us can be that source of power.... All of us can also be someone elses source of power. Lets all shine and be the source of others shining.

18.01.2022 We have been known to do this. Hope you all have a great day and do a little happy dance.

17.01.2022 I could not have described it better myself. A logo isnt a brand, it identifies the brand, like a flag identifies a country. https://www.youtube.com/watch?v=pR7tMnKghDs&feature=share

17.01.2022 Part 2 Some basic principles in here that apply to all business owners. https://youtu.be/mg0V0ARv5Jw

16.01.2022 Let us help you catch your audience with branded intro videos. Heres one we did for Marg Lange Change Agency Seasons Greetings Marg Lange

16.01.2022 Embroidery requires very simple design. It's often harder to design a logo specifically with the simplicity and delicacy required for stitching onto material. This logo for Narada, a local merino wool and wheat based agricultural company based in Amalie will be effective in all sorts of situations, not just embroidery. It feels so Australian.

16.01.2022 Designing brand identities and designing a brand are two very different things. You need identity systems, like logos and brand assets to identify your brand, but designing a brand goes much deeper into what the experiences are of customers and the public have of your overall brand, or customer experience. The best way I can think to describe this is in the motor car industry. If you need a reliable vehicle to get you around that is economical and serves a purpose, the br...ands most would gravitate to are the more accessible ones like Hyundai, Toyota, Kia etc. If you are looking for a premium driving experience however, you are looking to invest in brands like Aston Martin, Maserati etc. Both are a brand of motor vehicles, but the expectations and experiences of the target market are two very different things. The brand experience of the lower budget buyer is often dictated mainly by financials and reasonable reliability. The brand experience of the premium driving badge is one of performance, experience, status, culture and many other things with price often being less important. The brand phycology can go much deeper than that, and Im nit a psychologis. Understanding the power of a brand, and where you would like to position it, can be reflected in how you execute its identity and what it could represent. Thats the investment you should consider, not how much it actually costs, but the power you want behind it.

15.01.2022 We. Want to connect with you and want you to connect with others to help your business growth. Here are some great insights that we thought were worth sharing. https://youtu.be/APy1bqWRH38

15.01.2022 A bit of nostalgia, from humble beginnings. This is the design job that started my professional design ball rolling back in the he mid 90s. The rest is just a roller coaster ride since. The printer I worked with was having a clean up and came across it.... This is impressions history in the making. Fun fact, the business was called Mouse Matt Creations back then.

14.01.2022 Hey Geelong.Can you help us spread the word about our community to your local friends and family in support of your locals.Please help us make this go viral in the Geelong region.

13.01.2022 Everything we do is to help business growth.

13.01.2022 Seasons Greetings from @impressionsdesign to all of you who have supported us. Thank you and stay safe. #seasonsgreetings #merrychristmas

13.01.2022 Business/Marketing Cards This is why we include a set of business cards in our logo design package. "Thanks Matthew! ... Ooh, this is getting a bit exciting - business cards feel so official, haha." Business cards are the the first marketing tool any business uses which makes their business official, something tactile to express their brand. These ones are for Digital Daydream Media

12.01.2022 Our suggestion box. Can you also help this other local startup?

11.01.2022 Been around for awhile, we can get the best out of your design.

11.01.2022 Yes we also do video editing. We had fun with this one.

11.01.2022 Its slowed down a little lately but we havent stopped. This is a logo we designed and finalised.

10.01.2022 We would rather you be the focus of attention than us. Everything we do is to help business like yours grow. Serving Geelong small businesses for well over 20 years.

09.01.2022 Your brand is much more than just your logo.

08.01.2022 Designing brands since the last century . Our heart is still beating during this state of disaster and nothing has changed. Your orders will still be filled and there is no need for human contact.... We love the human side of business and are doing all we can to make it as normal for you as possible. Get in touch with us today to discuss how we can fulfil all your design needs.

08.01.2022 Wow. Worth a watch for any business owner, not just graphic designers https://youtu.be/Unw8GLHtCso

08.01.2022 Stay safe, healthy and happy, take care of your loved ones and appreciate the little things in life. Seasons Greetings and Happy New Year.

08.01.2022 Not just pretty pictures. Although good design can catch the eye, if the correct message isnt delivered then it fails to fulfill its purpose. An attractive logo and attractive branding can only do so much to draw peoples attention to your offering.... Your design could therefore look beautiful but fail to deliver the message behind it. Good design gets attention, great design delivers a clear and concise message.

07.01.2022 Are Business Cards Misused? Although we do so much more than just business cards, business cards have a special place in our hearts because they are a significant first tool in business branding if used correctly, but many don't. So here are some tips on how to use business cards to make a lasting impression.... 1. Invest in your business cards presentation and use them with purpose. Use them strategically when you have already gained some interest with your connection, not wasting them by handing them out friviously. 2. A throw away mentality will result in them being thrown away 3. Be different and have them custom made. Just like nobody wants to be caught out with the same outfit, have your cards custom made, avoid using readily available templates to avoid having the same look and design as others. 4. Quality counts and will leave a better impression. See point 2 above. People will recognise your investment in yourself and your brand through your confidence in your cards. This also applies to any branding asset. There is so much more we can tell you about investing in your business brand and how it reflects on your investment in yourself. The business card is the most economical tool in your marketing arsenal that will reflect this investment.

05.01.2022 Talking confidence with Matthew Smith

05.01.2022 We will be featured in an upcoming seminar on branding, wed love to see you there. https://tinyurl.com/yyrp8ads

05.01.2022 Give your brand a boost by doing something special and a bit different.

05.01.2022 Do you have video? I dont know if you have noticed, but at Impressions we are spreading our wings into video editing. Weve been having fun with video and would love to help with yours.... Heres a recent one that we helped MINT furniture revamped put together for some of the Australian Annie Sloan stockists. Watch them go, full of energy and fun, and watch out for some on point dance moves from Helen at Gitanjali

05.01.2022 Also great in the background of Zoom meetings.

04.01.2022 Looking after your brand identity. We dont want to be just your designer or just your print supplier, we want to be both and so much more with a holistic approach to brand identity. We have been working with brand identity since the 90s and have seen the process that goes into building brands, and observing with fascination how a brand can work into the consciousness of its supporters since childhood, seeing the birth of brands like LG and Billabong and even Apple, just to n...ame a few. Some brands come and go, some are lasting. Pop culture is full of examples of lasting brands. Even a hit song can be seen as a brand asset that establishes the brand, the musician in this case, in our hearts and minds. Brand assets establish the brand, but they are not the brand. A brand is how the public and its customers see it. Apple is a well known brand, and its logo establishes what is in in our minds, but the brand is everything about Apple that has shown it to be the leader in technology it is today. This is no accident, there was certainly a strategy behind the brand to establish it in the hearts and minds of consumers. How do you want to be seen as a brand? It goes beyond a just a logo.

04.01.2022 Beautiful Queenscliff

04.01.2022 Presentation is important in business and it may not be in the way you think. Business is about an exchange, making those who have paid for your services or products feel special, justified and that they have gained something of value. How you package that service or product can make a huge difference to how they see your overall brand, right down to the email signatures and invoices.... We often refer to this as being and looking professional, but I like to see it as investing in your brand. Let me explain. Looking professional may not only allow you to charge more, because you have invested in your business, but it also will build more trust and respect. Im simple terms, the less you invest in your business, the less people may expect to pay you. Ill take trades for example, off the top of my head. In some trades there are brand opportunities such as uniforms, vans with signage, invoice headers, email signatures, even quality business cards or magnets, just to name a few. Simple things that can make a huge impact on the customer even if they arent conscious of it. It reinforces the brand in their minds which shows the customer you care and gains trust. The moral of the story here is, how are you presenting your business?

03.01.2022 A brand is to your business as your personality is to your face. People remember your face, it basically tells someone who you are, without that face, we all look similar. When talking about business your brand identifier aka logo, is the face of your business but your brand is more about how your business is perceived by customers.... Think of a photo, it identifies your face, but unless someone knows the personality behind that photo, they cant determine who you are. Your logo or brand identifier identifies what the brand is, but unless someone has experienced your products, culture, customer experience and other things associated with your brand they cannot know what your brand represents. As business owners, we have the opportunity to create the brand experience and cultivate a culture around it as its not about how we see ourselves, but rather how others see us. Are you invested in your brand experience and what it represents? Photo Andrea Piacquadio : Pexels

03.01.2022 Who else thinks this is over the top ridiculous? https://www.macrumors.com//legal-action-against-company-w/

02.01.2022 We love the whole design to print process. This is how we help your brand grow.

02.01.2022 Hey Geelong, let us connect you.