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24.01.2022 Did you miss our amazing Data-Driven Digital webinar with Jes Scholz? Not to worry, you can watch the recorded webinar here and learn how to unleash the power of Google without keywords. Many marketers hear the word Google and immediately their minds focus on optimising for Universal Search. The issue is, Google is no longer a list of 10 blue links plus some ads. The search engine has become a fully-fledged ecosystem, which takes its users on a journey to content they never k...new they wanted to search. This is achieved through experiences such as Google News, Google Discover, Google Lens and more. Learn why it’s critical to prominently establish your brand within the full Google ecosystem, where to focus your optimisation efforts for these new contact points and how to measure the impact on visibility, sessions and conversions.

24.01.2022 Google has launched a new crawl stats report in GSC. What's new? Total number of requests grouped by response code, crawled file type, crawl purpose, and Googlebot type, detailed information on host status, URL examples and comprehensive summary plus more. https://buff.ly/2IW3c0h

24.01.2022 Starting in 2021, YouTube will price its homepage masthead ad unit on an impression basis only instead of allowing advertisers to reserve the spot for a full day. "For years, advertisers asked us for more flexible options for appearing in the YouTube masthead, which is why we introduced the cost-per-thousand (CPM) Masthead in 2019 and earlier this year told advertisers that it would be our primary masthead reservation option in 2021. This change gives advertisers more budget flexibility and applies across all verticals - not just political advertisers."

23.01.2022 In Google Tag Manager you can now export containers in JSON. You can compare, modify, share and store in a version control system and import back into Tag Manager.

23.01.2022 Google will be changing the gift card category policy starting September 30. This prohibits the sale of gift cards on Buy on Google.

21.01.2022 YouTube has changed the site's terms of service and stated that ads will now be shown on channels that have not opted monetisation so no payment. Ordinarily, creators have to join the YouTube Partner Program to allow ads and get a share of the revenue

21.01.2022 Google is testing and showing the 'people also search for' options. You won't only get it on the search results, you will also have it on the Google search bar. Have you tried it?

17.01.2022 YouTube has gone back to letting humans vet videos after dependence on AI lead to twice as many videos being taken down. If you were affected by YouTube's reliance on AI between April and June, we suggest submitting an appeal, your videos may be reinstated.

14.01.2022 You can now add data from App + Web into your Google Data Studio reports and dashboards. You can see the fields available in the Google Analytics App+Web reporting API. These APIs are currently in trusted tester beta.

14.01.2022 "Good news for creators & artists who loves creating a short, creative and catchy video on mobile phones - YouTube Shorts is for you and now releasing to limited markets.

13.01.2022 Most Google rank checking tools are showing unusual fluctuations in the Google search rankings. The weird part is that the chatter in the SEO community and individual people complaining about ranking changes has really not spiked with the tools.

13.01.2022 Google announced that by the end of this month, you need to control global product availability in your product feed. This applies to both Shopping ads and free listings.

12.01.2022 Did you miss our webinar with our Head of Data on internal linking optimisation or just need a refresher? You can watch the webinar here and read more to learn about some of the techniques, from scraping to machine learning, that we use to identify internal linking problems and find solutions at scale for enterprise businesses including Expedia and Gumtree.

12.01.2022 Interestingly Google.com and Sitemaps.org look like they host and have the exact same copies of the Sitemaps.org info. A duplicate content issue it seems?

09.01.2022 Google is changing the way it enforces image policies for advertising, selling and listing your products. Google is sunsetting account-level image enforcement and switching to item-level disapprovals.

09.01.2022 Google confirms that the Search announcement was not a Core Update. "It does not mean a core update is not happening very soon, we are due one and we are waiting for it. But this announcement is unrelated to any core update."

09.01.2022 Once again Google looks to be testing showing how many years you've been in business in the local pack. More and more people are spotting this in the wild so it could be that Google will be rolling out this information soon.

09.01.2022 Google has rolled out its Google Ads API, generally available for advertisers and developers. The API helps you build tools to support your business at scale with new capabilities and efficiency updates.

08.01.2022 Google is now supporting the regionsAllowed structured data for Video. This will give more control over rich results for International SEOs and publishers. This markup allows a publisher to tell Google that a video is specific to a region.

08.01.2022 New features are coming to Display & Video 360 over the next few weeks. These include additional brand signals for Custom Bidding, comments in event history for insertion orders and advertisers and clearer labels for Settings tabs.

07.01.2022 Google says "some brands may be challenged by the logistics of running an omnichannel business, but the long-term benefits will be worth it." With 74% of US shoppers saying they plan to do more online shopping than they did in previous holiday seasons we agree (to be fair we already did). In the same study, Google said 53% of shoppers said they plan to shop at stores that offer contactless shopping. "As one of our Lab experts likes to say, e-commerce used to serve brick-and-mortar, but now brick-and-mortar serves e-commerce. When the retail landscape - and the world at large - has been turned on its head, it's important to respect the power of audiences and data. As the retail landscape churns, the most successful brands will be those identifying new ways to improve customer touchpoints across all platforms."

06.01.2022 Google My Business Insights has a new feature and is adding new performance metrics. It said that "business Profile Performance reporting is moving closer to your profile on Search and Maps. You'll be able to access more of the core profile metrics directly from your Business Profile."

05.01.2022 Google confirmed that they had an indexing issue last Friday that affected what content was shown in the Top Stories section in Search, while in GSC they encountered delays in reports of up to 2 weeks.

05.01.2022 Good news for mobile publishers and developers! Apple will be delaying enforcement of opt-in tracking consent until next year to give developers time to make necessary changes.

05.01.2022 Gary Ilyes from Google observed "wildly off" results from site command compared to what Google Search Console shows. Do you have any examples of other wildly inaccurate results to share?

03.01.2022 Google is now combining Custom Affinity and Custom Intent into one Custom Audience. Based on goals or your campaign and your bidding strategy, Google will choose the right audience.

02.01.2022 There are still talks on threads like WebmasterWorld and Google Webmaster and even on Twitter, asking for answers after last months traffic drop on Google Discover. Google is still investigating.