Prowse Consulting | Advertising/marketing

Prowse Consulting

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25.01.2022 Queen Elizabeth II provides a great example for marketers wishing to ensure the longevity of their brands. Serving on the throne for over 68 years as of February 2020, shes the longest serving British Monarch and most experienced world leader alive today. For context, when she took the throne, Stalin still ruled the Soviet Union. So how has she managed to secure the royal family through booms and busts, advise Commonwealth and world leaders on all issues including wars, disa...sters, constitutional crises and still managed comfort grieving people in times of national distress, among her many other programs and initiatives? With a quiet stoicism, devotion to her role and steadfast values. This approach wont make your brand immune to criticism of course, and Queen Elizabeth II has experienced plenty of that. She shows us that from time to time, measured and sensible reforms are needed to ensure that her brands values are still reflective of her audience. To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 459 514 181 [email protected] . . #sme #sydneybusinessowners #businessowner #cmo #founder #ceo #managingpartner #marketingdirector #chiefmarketingofficer #businesstips #marketingtips #business #support #branding #marketingmanager #branddirector #sydneybusinesschamber #nswbusinesschamber #business_nsw #startupmarketing #contentmarketing #brandexperience #marketingstrategy #businesstip #businesstools #network #startups #mentorship #bosschicks

25.01.2022 Esteem is a more outward facing psychological principle that focuses on things like reputation, recognition, status and respect. Clever marketers will motivate growth and productivity throughout their businesses by driving esteem within their customers, staff, partners and suppliers. Google recently conducted research study called Project Aristotle, which looked into high performance teamwork and discovered that those teams who felt psychologically safe to explore new ideas w...ithout ridicule were more productive, and delivered more creative and effective results. . To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 460 430 040 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #sydneybusinessowners #marketingpsychology #esteem #maslowshierarchyofneeds #consumerbehavior #management #processes #policy #creativestrategy #performance #teamwork

24.01.2022 Valentines Day was originally a Roman festival called Lupercalia that celebrated spring, fertility and the pairing of men and women through a lottery. Thankfully, today St Valentines Day has expanded to become about love and romance and marks another calendar opportunity for businesses to create special experiences for their audience. Smart marketers know that authenticity is the best way to overcome skepticism around the commercialisation of things like romance, and therefo...re focus on creating genuine value and experiences. To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 460 430 040 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #sydneybusinessowners #valentines #authentic #experiencesoverthings

23.01.2022 When finding the balance between creating an original and unique brand and meeting your customers category expectations, its often helpful to look at your competitors positioning to help find some clear space for your brand throughout the 7Ps of Marketing. Brand Distinctiveness helps define who your audience is, and also gives them a clear choice between you and your competitors. . To outperform your competition, youll need a competitive advantage. Get in touch today for a ...FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 460 430 040 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #sydneybusinessowners #marketingpsychology #distinctive #brandidentity #visualidentity #customerbehavior

22.01.2022 Simplicity is absolutely vital when it comes to marketing. Your Customers, Staff, Partners and Suppliers must understand the challenges and solutions clearly if youre going to gain their support and reach success. This can obviously be a challenge, with businesses facing increasingly complex challenges and an ever increasing need to respond in real time. Smart marketers know to avoid jargon, tackle challenges in order of priority, and break them down into achievable, measura...ble goals. In other words, simplify. To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 460 430 040 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #sydneybusinessowners

22.01.2022 Great copywriting can transform your business. Much like a golf swing, minor changes early can mean the difference between landing in the scrub, or on the green. A rejection or a sale. More than than simply a matter of clarity, smart marketers know that every word choice counts towards building your brand; supported through the tone of voice, vocabulary as well as spelling and grammar. Great copywriting though is not just how we communicate, its how we engage, pusuade and in...spire our staff, partners and suppliers into taking action. To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 459 514 181 [email protected] _________________ . . . #leads #sme #sydneybusinessowners #design #businessowner #cmo #founder #ceo #managingpartner #marketingdirector #chiefmarketingofficer #sales #businesstips #marketingtips #growth #branding #business_nsw #startupmarketing #contentmarketing #brandexperience #creativestrategy #consumerbehaviour #marketingpsycology #cx #businesstip #businesstools #startups #growthhacking #copywriting

22.01.2022 Wishing everyone a fun filled Christmas Day wherever you are and sparing a thought for those doing it tough at this time of year. Merry Christmas #rfs #bushfiresaustralia #marketing #7Psofmarketing #customerjourney #consumerbehaviour #brandidentity #brandpersonality #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #smalltomediumenterprise #mediumsizedbusiness #tips #businesstips #marketingtips #buisness #sales #growth #support #sydneybusinessowners

21.01.2022 Happy ANZAC Day! No marketing tips today, just the remembrance of their ultimate sacrifice! #SME #businessowner #CMO #founder #CEO #managingpartner #marketing #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #branding #sydneybusinessowners #marketingmanager

21.01.2022 Research shows that 62% of B2B and 42% of B2C customers purchased more after a good experience, while 66% and 52% respectively stopped making purchases after a bad experience. This creates a unique and invaluable opportunity to improve the Price, Place, Processes, Product, Physical, People and Promotions in your company. Clever marketers will always ask themselves if their customers have received good value throughout the customer journey and not only on price. As an internal... policy, try turning each unhappy customer experience into challenge. How can we now create an advocate by not just rectifying the problem, but by surpassing their expectations and creating a positive experience? . To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 460 430 040 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #sydneybusinessowners #7psofmarketing #marketingstrategy #marketingpsychology #cx #customerexperience #customerservice

20.01.2022 As the saying goes ‘Actions speak louder than words.’ It’s a cornerstone of good Marketing Strategy too. Brands that do, build stronger brand salience, increase purchase intent and smart marketers know that when you create a Doer brand, your communications content is all set and ready to go. A great example of a ‘Doer’ brand is @westpac with the @rescuehelicopter initiative set up by my own grandfather Russell Prowse OBE, while he was the AGM at the bank in 1973. To outperfo...rm your competition, you'll need a competitive advantage. Get in touch today for a FREE consultation and together, we'll map out a plan to inspire your business and give you the edge. +61 459 514 181 [email protected] _________________ . . . #sme #sydneybusinessowners #businessowner #cmo #founder #ceo #managingpartner #marketingdirector #chiefmarketingofficer #sales #businesstips #marketingtips #growth #support #branding #marketingmanager #branddirector #sydneybusinesschamber #nswbusinesschamber #business_nsw #brandexperience #experiential #customerjourney #marketingstrategy #creativestrategy #consumerbehaviour #marketingpsycology #cx #businesstips #businessideas

20.01.2022 Love and Belonging are middle order needs that brands can tap into to drive engagement and loyalty with their audiences. Social media is a natural medium for love and belonging but any brand can create a community that promotes this principle. Clever marketers will look to identify brand advocates and early adopters and then develop rewards based campaigns that foster a sense of community around them. To outperform your competition, youll need a competitive advantage. Get in... touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 460 430 040 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #sydneybusinessowners #marketing #loveandbelonging #maslowshierarchyofneeds #marketingstrategy

19.01.2022 Want $40k worth of branding for FREE? Were on the lookout for a new and special kind of pro bono client. One who has a large social following and a product or service theyre ready to launch to them. Youll need to be brave and willing to take on some risk in some pretty uncertain times, but its all going to help make your brand stand out. So what do you think? Is this you? Or someone you know? If so DM me or pass this on to them.... To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 459 514 181 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #marketing #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #branding #sydneybusinessowners #free #probono #marketingmanager

18.01.2022 On the Ladder Of Loyalty an Advocate is someone whos worked their way from Prospect, Customer, Client and now recommends your brand to others and creates sales through their influence. Advocates are therefore extremely valuable to any business and require special marketing messages and tactics. Special offers and exclusive experiences are beneficial, along with rewards that incentivise further advocacy. To outperform your competition, youll need a competitive advantage. Ge...t in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 459 514 181 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #sydneybusinessowners #ladderofloyalty #advocate #marketing #marketingpsychology #marketingstrategy

18.01.2022 How do you convince someone to buy something when they dont believe the problem even exists. What rational arguments can you use for someone behaving irrationally, and perhaps against their own self-interest? Denial is described as a defence mechanism in which confrontation with a personal problem or with reality is avoided by denying the existence of the problem or reality. Smart marketers know that emotions are the primary motivator, on a neurological level, we feel first,... and justify second. To persuade we have to identify the emotional resistance and provide an emotive reason to shift behaviour. To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 459 514 181 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #marketing #managingdirector #owner #smallbusiness #denial #emotions #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #branding #sydneybusinessowners #free #marketingpsychology #marketingmanager

17.01.2022 Jesus rising from the dead, chocolate eggs and a bunny, whats the deal with Easter? A lot of us may chomp on chocolate eggs at Easter, but originally eating eggs was not allowed by church leaders in the week leading up to Easter (known as Holy Week). So any eggs laid that week were saved and decorated to make them Holy Week eggs, they were then given to children as gifts. The story of the Easter Bunny is thought to have become common in the 19th Century.... Rabbits usually give birth to a big litter of babies (called kittens), and as such became a symbol of new life. Similarly, the first chocolate eggs appeared in France and Germany also in the 19th Century, but they were bitter and hard. As chocolate-making techniques improved, the hollow eggs we have today were developed. This year many businesses are suffering tough times, smart marketers are looking for occasions like Easter to rally their marketing efforts around while we all establish the new normal. When your customers are behaving unpredictably, create a new tradition, find a new or unique way to anchor in an occasion. To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 459 514 181 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #marketing #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #easter #easter2020 #happyeaster #branding #sydneybusinessowners #free #marketingmanager

17.01.2022 As consumers pull back on their spending, they look to brands they know and trust. In a sense all branding is about building trust, its often defined as the willingness of the average consumer to rely on the ability of the brand to perform its stated function. During economic downturns, smart marketers know to refocus on the top four factors that build trust. 1) Brands need to deliver quality products and services. 2) Develop word of mouth through ratings and reviews. 3) Cha...rge a fair price and be seen to deliver value for money, and 4) Quickly address customer service problems in ways that dont just meet but surpass the customer expectations. . . To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 459 514 181 [email protected] _________________ . . . #sme #sydneybusinessowners #businessowner #cmo #founder #ceo #managingpartner #marketingdirector #chiefmarketingofficer #sales #businesstips #marketingtips #business #growth #support #branding #marketingmanager #branddirector #sydneybusinesschamber #nswbusinesschamber #business_nsw #startupmarketing #brandexperience #marketingstrategy #creativestrategy #consumerbehaviour #marketingpsycology #businessideas #entrepreneurs #brandtrust

17.01.2022 @bakersdelight showing us that while worthy, COVID messaging can also be entertaining. . . . #sme #sydneybusinessowners #design #businessowner #cmo #founder #managingpartner #marketingdirector #chiefmarketingofficer #sales #businesstips #marketingtips #business #growth #branding #marketingmanager #sydneybusinesschamber #nswbusinesschamber #business_nsw #startupmarketing #brandexperience #experiential #customerjourney #marketingstrategy #creativestrategy #consumerbehaviour #marketingpsycology #cx #businessideas

17.01.2022 Does anyone else think Covid-19 needs a clearer brand communications approach? Here are some examples of government campaigns that drove awareness around public health and safety. The key take away is to create simple, clear and memorable messaging with a bold visual approach to create impact. Do you think we need a Coronavirus campaign? To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultati...on and together, well map out a plan to inspire your business and give you the edge. +61 460 430 040 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #sydneybusinessowners @ Sydney, Australia

16.01.2022 Ramadan begins today and goes through until the 23rd of May. Wishing you all a fulfilling Iftar (dinner). For marketers, understanding that the 1.8billion Muslims worldwide will be taking part in Ramadan and fasting throughout the day provides a unique opportunity to speak to this audience. Smart marketers will be respectful, entertaining and informative to create effective communications. To outperform your competition, youll need a competitive advantage. Get in touch toda...y for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 459 514 181 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #marketing #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #branding #sydneybusinessowners #fasting #ramadan #ramadan2020 #marketingmanager

15.01.2022 The Endowment Effect is a phenomena whereby people tend to believe that things they own are of greater value than the same item that they dont own. Smart marketers understand that the price of a good or service is only ever worth what someone is willing to pay for it. The lesson is to create experiences that show what ownership feels like to build value in the mind of your customers. To outperform your competition, youll need a competitive advantage. Get in touch tod...ay for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 460 430 040 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #sydneybusinessowners

15.01.2022 Design is the silent ambassador of your brand. - Paul Rand said this and the data backs it up. Design is more than just what it looks like, its also how it works, and the visual identity and design is quite often the first interaction a potential customer will have with your business making it vital for successful brand positioning. Are you charging a premium but looking cheap? Is your customer experience aligned with product design and visual identity? Smart marketers know ...that design is the critical element to sustained growth. To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 459 514 181 [email protected] _________________ . . #sme #sydneybusinessowners #design #businessowner #cmo #founder #ceo #managingpartner #marketingdirector #chiefmarketingofficer #sales #businesstips #marketingtips #marketingmanager #branddirector #sydneybusinesschamber #nswbusinesschamber #business_nsw #startupmarketing #brandexperience #marketingstrategy #salesfunnel #consumerbehaviour #marketingpsycology #cx #ux #businesstip #businesstools #businessideas #growth-hacking

14.01.2022 Ive never come across an ad agency that wouldnt (quite rightly) promote the idea of differentiation...sooo, this is embarrasing. #advertisingagencies #brandstrategist #brandstorytelling #marketingexpert #effectivemarketing #smartmarketing #advertisingtips #brandstrategy #creativeteam #brandimage #creativeagency #branding #buisness #creativestrategy #creativedirector #marketingsocial #smalltomediumenterprise #marketingpsychology #sydneybusinessowners #creativework #mediumsizedbusiness #marketingmanager #advertisingstrategies #digitaladvertising #marketingandadvertising #marketingtips #marketingstrategy #adagency #adagencies #bigideas https://youtu.be/vM3J9jDoaTA

13.01.2022 Every brand advisor will tell you the importance of brand values, but often these end up as beautifully written pages gathering dust in a bottom drawer somewhere. Smart marketers know to make their values tangible, tactical, measurable and the basis of decision making throughout the business. If Care is something your brand values, how are you making that come to life? Who is responsible for making it happen, and what happens when your business comes under pressure to act i...n a way that is contrary to your values? To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 459 514 181 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #marketing #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #branding #sydneybusinessowners #brandvalues #values #marketingmanager

12.01.2022 Brand Purpose is a controversial idea in marketing circles these days. @simonsinek says we should all start with our why; @mark.ritson calls B/S on purpose and says no one wants their coffee shop lecturing them on race relations and that true purpose actually comes at the expense of revenue. So why cant both these positions be true? Brands often spend vast amounts of time and money trying to work out what their core reason for being is. Whether its a Mission, Mantra, Tag L...ine, Purpose, Why or Vision. These are all simply attempts at tackling the same question from slightly different angles. What is the unifying thought that is going to bring together the business, customers, staff, partners and suppliers behind a common, emotive and behaviour shifting goal? . . To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 459 514 181 [email protected] _________________ . . . #leads #sme #sydneybusinessowners #businessowner #cmo #founder #ceo #managingpartner #marketingdirector #chiefmarketingofficer #sales #businesstips #marketingtips #growth #branding #marketingmanager #branddirector #sydneybusinesschamber #nswbusinesschamber #business_nsw #startupmarketing #creativestrategy #marketingpsycology #businessideas #entrepreneurs #brandpurpose

11.01.2022 After what has been a challenging and rewarding kickoff year with lots of learning, I wanted to take a moment to thank you all for your support and for following our content. Hopefully youve found some of it useful, if not inspirational and shareable. Looking forward to 2020, our resolution is to go on a New Buisness Warpath, so therell be the same tips, insights and advice we always share, but well also be looking to walk the talk and include some promotional offers of... our own. Wishing you a Very Happy and Prosperous New Year. . To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 460 430 040 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #sydneybusinessowners #branding #marketing #nyeresolutions #nye2020 #marketingpsychology #marketingstrategy #marketingagency

11.01.2022 On the Ladder Of Loyalty a Client is anyone who does repeat business with your brand. These people have bought into your brand and products or services and need marketing messages that recognise and reward their loyalty. Discounts, special offers and rewards that incentivise continued loyalty should be standard practice, but smart marketers will also look to move Clients up the ladder by improving the customer experience and thereby creating an Advocate. To outperform your c...ompetition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 459 514 181 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #sydneybusinessowners #ladderofloyalty #client

10.01.2022 Just some light afternoon reading. . . #leadersarereaders #leads #sydneybusinessowners #businessowner #cmo #founder #ceo #managingpartner #marketingdirector #chiefmarketingofficer #sales #businesstips #marketingtips #business #growth #support #marketingmanager #nswbusinesschamber #business_nsw #marketingstrategy #salesfunnel #psofmarketing #businesstools #startups #businessideas #entrepreneurs #growthhacking #bosschicks

10.01.2022 With the threat of widespread office closures due to Covid-19, now is the time to start preparing your creative teams for remote working. Below is a quick checklist to help you manage your teams if they should need to work from home. #startuptips #mediumsizedbusiness #creativestrategy #smalltomediumenterprise #sydneybusinessowners #thoughtprovoking #businesstips #advertisingagencies #advertisingtips #advertisingagency #marketingtips #advertisingstrategies #marketingandadver #foundertising #buisness #checklists #managingdirector #marketingpsychology #cmo

10.01.2022 A Customer on the Ladder Of Loyalty is anyone who has bought your products or services at least once. Marketing messages to Customers should drive repeat purchases through offers, experiences and a strong, relevant call to action. Smart marketers will also look to use their sales interactions as an opportunity to gain valuable feedback and learn what separates a Customer from a Prospect to move them up the ladder. To outperform your competition, youll need a competitive ad...vantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 460 430 040 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #sydneybusinessowners #customer #ladderofloyalty #customerexperience #cx #sales

08.01.2022 Originally, Boxing Day was the day servants were able to take off to see their families and their employers were expected to give them a box of gifts for their families. The church also had a collection box that was opened the day after Christmas with the money given to people in need. Unfortunately these traditions have fallen out of favour, but from a marketing point of view Boxing Day can still serve as a reminder to reward your staff. People are one of the most important ...elements of the 7Ps of Marketing and are vital for your businesses success. Happy Boxing Day!! #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #people #boxingday #staff #customerbehaviour #marketing #marketingstrategy #7psofmarketing +61 460 430 040 [email protected] _________________

07.01.2022 Clustering is a phenomenon where long-term memories are clustered into related groups. This makes it easier for people to remember groups of things that are similar. Marketers have done this for years, you only need to look at your local supermarket to see how each isle is grouped by category. The lesson is that when communicating a lot of information, group similar items together to help your audience recall the information more easily. . To outperform your competition, you...ll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 460 430 040 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #sydneybusinessowners #marketingpsychology #clustering #memory #recall #communication

07.01.2022 Lots of brands attempt to drive loyalty through offers. This can be a great way to boost short term sales from existing customers, however this also creates a situation where the loyalty only lasts as long as the offer: and where brands risk their value position by continually making offers. Smart marketers know to use the brand and their staff. Genuinely positive experiences and authentic customer service is far more effective, easier to implement and less costly. Customers ...are far more likely to go back to the coffee shop that remembers their name and their coffee than the one who simply uses a loyalty card. . To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 460 430 040 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #sydneybusinessowners #loyalty #marketingpsychology

07.01.2022 2020 marks the Year of the Rat, with the animal seen as a sign of wealth and surplus in Chinese culture. The rat is associated with the Earthly Branch in Chinese astrology, and the midnight hours. In terms of yin and yang, it is considered yang and represents the beginning of a new day. # To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and giv...e you the edge. +61 460 430 040 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #sydneybusinessowners #chinesenewyear2020 #yearoftherat #hny2020 #happynewyear

07.01.2022 As the saying goes Actions speak louder than words. Its a cornerstone of good Marketing Strategy too. Brands that do, build stronger brand salience, increase purchase intent and smart marketers know that when you create a Doer brand, your communications content is all set and ready to go. A great example of a Doer brand is @westpac with the @rescuehelicopter initiative set up by my own grandfather Russell Prowse OBE, while he was the AGM at the bank in 1973. To outperfo...rm your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 459 514 181 [email protected] _________________ . . . #sme #sydneybusinessowners #businessowner #cmo #founder #ceo #managingpartner #marketingdirector #chiefmarketingofficer #sales #businesstips #marketingtips #growth #support #branding #marketingmanager #branddirector #sydneybusinesschamber #nswbusinesschamber #business_nsw #brandexperience #experiential #customerjourney #marketingstrategy #creativestrategy #consumerbehaviour #marketingpsycology #cx #businesstips #businessideas

07.01.2022 Theres a load of advice out there at the moment on what the new normal will look like in a post COVID world. This article talks about how to get your business prepared. To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 459 514 181... [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #marketing #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #branding #sydneybusinessowners #brandvalues #values #marketingmanager

05.01.2022 Over the past couple of months weve looked individually at each of Abraham Maslows Hierarchy of Needs which he outlined in a 1943 paper A Theory Of Human Motivation. Maslows Hierarchy is a deceptively simple tool for marketers to identify their audiences needs and wants and how their products and services might fit into their lives. To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out ...a plan to inspire your business and give you the edge. +61 460 430 040 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #sydneybusinessowners

02.01.2022 Stunning graphics, display and overall brand experience but I cant help thinking it takes the attention away from the clothes, and isnt that why theyre there?

02.01.2022 Sometimes the only way to learn and get better at something is to do it the wrong way first. In fact our brains are even hardwired to feel and remember negative experiences more strongly than positive ones. There are always various approaches that can be used to solve any marketing challenge and knowing the right one to employ isnt always possible. The Test and Learn approach is a set of practices followed by smart marketers to test ideas within a small number of locations... or customers to predict outcomes before risking a major rollout. . To outperform your competition, youll need a competitive advantage. Get in touch today for a FREE consultation and together, well map out a plan to inspire your business and give you the edge. +61 460 430 040 [email protected] _________________ #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #sydneybusinessowners #testandlearn #marketingstrategy #marketingpsychology

02.01.2022 On the Ladder Of Loyalty a Prospect is a catch-all term meaning your broadest definition of someone who might be interested in your products or services. This audience needs broad messages that entice, inform and call to action. #SME #businessowner #CMO #founder #CEO #managingpartner #managingdirector #owner #smallbusiness #smalltomediumenterprise #mediumsizedbusiness #opportunity #tips #businesstips #marketingtips #buisness #sales #growth #support #sydneybusinessowners