Social Tango | Digital creator
Social Tango
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25.01.2022 Client Review Opened FB to this lovely review from one of my Coaching and Ready to Post captions clients. ... I love helping and educating small businesses on how to grow their brand through the power of social media. Day = Made!
24.01.2022 Making fun of someones profession / job title is not on If you work in social media, youve probably been mocked a few times from people who dont understand what you do. Gosh the comments I have heard... or being laughed at in a cafe for taking photos of food for content ... In fact, Im so used to it now I shrug it off as I know what I do helps businesses grow and gets them results online But why do people feel the need to laugh at someones profession? Is it because they dont understand it? Or to them it seems easy? Either way, its not cool So to anyone out there who has been teased or been made to feel embarrassed about their profession, I am here to remind you to stand proud. You made an awesome decision to work in that field and you should let that be heard far and wide See more
24.01.2022 Your Instagram bio = Your elevator pitch It’s one of the first things people see when they visit your profile and it’s going to take them less than two-tenths of a second to form a first opinion of your brand. Yep! That quick! ... This is why I consider your Instagram bio just like your elevator pitch Because you only have a short time (150 characters) to convince someone why they should hit that follow button and start building a meaningful connection with your brand So, not sure if your bio is hitting the mark? Here are some things to ensure your bio includes: You have keywords in the name section of your profile rather than repeating your handle name (think of the name area like Google, what keywords would people type in the search engine to find you). You clearly explain who you are and what you do to help solve a problem. You have a call to action on what you want the user to do next after reading your bio (Maybe you want them to download your free E-book? Or subscribe to your mailing list by offering a sweet deal). You have a website link that makes it a smooth process for a person to find what they’re looking for on your website. Your contact details are visible and up to date (these aren’t something people should have to go searching for on your website). You have highlights that are on brand, shares your personality, gives a quick insight into your products / services and what is important to you. These tips plus the right wording should help you leave a great first impression P.s - Being a Sunday, you might want to save this post for later so you can come back to!
24.01.2022 An open love poem to my biz besties for Galentines Day Roses are red, Violets are blue, Its so nice to have a community of biz besties just like you! ... Love Jess Lilly xx Thanks for making this journey so much fun my ladies #happygalentinesday See more
23.01.2022 Stage 4 restrictions = Both kids at home full-time for the next six weeks We are trying to remain positive, yet understand and accept that its a challenging time for everyone in Victoria right now. It was heartbreaking to tell my eldest son that kindy is closed - He cried and spoke about how much he will miss his friends. I told him that its important for us to all do our part to stop the spread and keeps others safe. ... Today, I have had to make some decisions to do whats best for my children, my partner and myself during this time I have come to the conclusion that coaching sessions will now be moved to the evenings with one availability per day 8pm - 9pm Monday to Friday. This way - my partner is home, the babies are asleep and theyre not walking into our Zoom sesh every three seconds asking for a snack If you have kids at home with you during the session, that is completely fine We are a child friendly business and completely understand! My stories will be a little less and probably involve me hiding in a cupboard to share a tip or update with you But dont you worry! The FREE Insta tips will still show up on my feed in the meantime. Im am still taking on new Social Media Management clients as I have my Creative Assistant working with me and I will be working in the evenings once I can hand the kids over to my partner when he gets home. I apologise for any inconvenience regarding my coaching calls but its whats best for my family during this time . I also truly appreciate all the kind messages you have sent over the past 24 hours and so thankful to have such a supportive community on this platform. Love you all! Jess Lilly xx P.s - A photo from when my babies could have play dates at the park.
22.01.2022 Just like a tradesman, you need a range of tools for social media to get the job done right So, welcome to my handy lil toolbox Just 6 of the tools I trust and use on the daily to create content for myself and my Social Media Management clients: : This is my favourite app for creating content. I have a paid subscription and the graphics, fonts and templates available are SO good. Test out the free trial for yourself and let me know your thoughts! ... : Im so glad I found this scheduling program. It auto posts to Instagram and allows you to even schedule first comments where you can put your hashtags. : This app makes the prettiest my story templates which I use for some of my clients in the fashion industry. : Perfect for creating and editing videos to upload to social media. : Ever run out of content ideas? Check this website out and you will have captions for dayysssss. : A place to write your captions in advance and add your visuals to go with them. Will you be adding any of the above to your toolbox? Let me know below See more
22.01.2022 I’ve always been a ‘forever student’ Ever since I can remember, I wanted to learn and continue to learn more I annoyed my parents as a little girl by asking but why? Or how? I just needed to know EVERYTHING about what interested me. Some of you might not believe this but I was even put up a grade in primary school.... Education is what’s important to me and I believe there is ALWAYS room for improvement no matter how much you think you know. And working in the ever changing digital marketing landscape? Well, you can’t be left behind if you want to get the best results for your clients I’ve always struggled with mindset and my confidence levels, so I have invested money and time into improving these areas also (if you couldn’t tell ). So with that, I wanted to share some of the ways I have upskilled in 2020 so far: I completed my degree in Business majoring in Communications and PR. I’m working with a confidence coach who has helped me see all of my potential. I had an Instant Clarity session with @rachel_kurzyp who showed me how to better understand my why and identify my top values in business. I’ve completed mentoring with Jarrah from @sbj.studios for FB Ads which is now a new service I offer to clients and feel confident in. I bought the Business Bundle from @thebundleco.co which has over 90 courses from leaders killing it in their industry. I’m currently doing the How to Create your own E-course course by @natalia_benson and recently finished the Pinterest Power course by @therisingceo . PLUS you can always find me reading a book and listening to podcasts that are all related to business and digital marketing. These investments? I’m very proud of! Not only has it improved my professional and personal skills, it also has resulted in my business going in a bigger and better direction What has been your number 1 personal investment this year? Share below
21.01.2022 CLIENT LOVE I love what I do and you know what else I love? Opening Facebook to find new reviews from my beautiful clients Do you feel like making someones day today? Of course you do! If you have engaged another business, had a coaching session or youve bought a product from a small business, head to their Facebook or Google reviews page and leave them some nice words, honestly it will make their whole entire day it will also create further social proof to... influence others to buy from these brands. And like they say, when you buy from a small business, an actual person does a little happy dance Am i right? See more
21.01.2022 Your Instagram bio = Your elevator pitch Its one of the first things people see when they visit your profile and its going to take them less than two-tenths of a second to form a first opinion of your brand. Yep! That quick! ... This is why I consider your Instagram bio just like your elevator pitch Because you only have a short time (150 characters) to convince someone why they should hit that follow button and start building a meaningful connection with your brand So, not sure if your bio is hitting the mark? Here are some things to ensure your bio includes: You have keywords in the name section of your profile rather than repeating your handle name (think of the name area like Google, what keywords would people type in the search engine to find you). You clearly explain who you are and what you do to help solve a problem. You have a call to action on what you want the user to do next after reading your bio (Maybe you want them to download your free E-book? Or subscribe to your mailing list by offering a sweet deal). You have a website link that makes it a smooth process for a person to find what theyre looking for on your website. Your contact details are visible and up to date (these arent something people should have to go searching for on your website). You have highlights that are on brand, shares your personality, gives a quick insight into your products / services and what is important to you. These tips plus the right wording should help you leave a great first impression P.s - Being a Sunday, you might want to save this post for later so you can come back to!
20.01.2022 A little proud moment for my first ever FB ads client For the last 6 months, I have been learning the ins and outs of FB ads through mentoring, courses, online research and by doing After so much learning through creating FB ads for my own business, I was confident enough to approach one of my clients and offered them free management of this service so I could put my skills to test. ... And bam Within one week? We spent only $64 and got a return of $3227! Their FIRST ever FB ad! The best thing about this story, is they are a brick and mortar store in a small regional town. They have a website for online ordering which also gives the option for delivery and click and collect services. Im so happy with this result for my client, they turned over an extra $3227 for the week through creating a FB ad targeting a cold audience in their location.
19.01.2022 Dear 2017 Jess Lilly, This year (you dont know it yet) but you are going to start your very own business!! Because you are ready for something new, you no longer have a passion for your full-time job and you want to spend more time with your new little fam! And gahhhh - this is a massive achievement girl! Bigger than you have ever given yourself credit for Before you begin entrepreneur life, here are six things I believe you should know:... 1 First of all, YOU are going to work harder than you ever have before and during those really early days, its going to be for very little. 2 YOU are not going to be the right fit for everyone and thats ok. Just know, you are not the entire problem but always reflect what you could have done better. 3 DONT undercharge yourself god dam it lady! I know you could work for FREE but this isnt why you started a business.. its going to take you a good two years to get your pricing right. 4 KEEP going! Some days you will feel like you are getting no where, but if you are persistent and know what you want, you will get there! You are a stubborn and persistent person, so I know you will get what you want haha! 5 SAY no more often. You say yes even when you know you dont want to. Follow your gut and your heart. 6 DONT care what others will think - I know youre an anxious person but an opinion isnt the reason your business exists. Youve got this lady! I know you are going to do amazing things and help small businesses to grow their brand through the power of social media - they are going to love you (in a profesh way) And lastly! Just keep being you Love always, 2020 Jess Lilly xx See more
18.01.2022 OMG I did it, its actually freaking here!!!! My FIRST ever E-book and its a freebie for you If you have been following me for a while, you would know for some silly reason, the thought of launching an e-book or course has always made me feel anxious ... ...And its kind of because Im a bit of a people pleaser (STOPPING THIS) ha! Exactly three months ago, I wrote a post that held me accountable for launching my first ever E-book... I explained that I was no longer going to let other peoples opinions get in the way of my dreams and guys that is exactly what Im doing. In the nicest way possible, F#ck what others think Do YOU and be YOU! Im owning my expertise, my skills and saying goodbye to Imposter Syndrome That thought you have But what will people say? Has killed more dreams than anything else in the world . Do what you LOVE and digital marketing is WHAT I love. Look guys, I know its only an Ebook ha! But for someone who lives with severe anxiety and a bit of a people pleaser - this is a big DEAL. So I introduce to you my Ebook... 10 TIPS FOR CAPTIONS THAT CONNECT An Ebook designed to help you create a caption that will stop the scroll and engage your audience. ITS FREE!! So give it a download and let me know what you think ... yes, you will go into my mailing list and Ive created a pretty sweet sequence (with help, Thanks Elizabeth) if I dont say so myself. Find it by heading to the link in my bio and it will pop straight up Thanks to ALL those who support my dreams! Biggest love your way See more
17.01.2022 If there was one word to describe last week in business life? It would be HARD My littlest lamb came down with croup and it threw my whole week outta whack. I had to cancel coaching sessions ... I was behind in scheduling content I met deadlines with just seconds to go I at times felt like this was unprofessional even though everyone was so understanding Being a parent and running a biz is no walk in the park it makes it even harder when youre ridin solo in biz life and have no one to sail the ship when youve got your lil boy to look after. What I learnt from this? Well, its simple shit like this is going to happen. Its out of my control and the health of my family is ALWAYS going to come first If my son needs to lay on my chest all week to keep him calm, thats what is going to have to happen. Yesterday on my stories, I apologised for being quiet on the gram last week and was met with so many messages saying never say sorry for putting family first and they are SO right so Im taking that apology right back I am JUST so thankful to have the sweetest clients who all have children and understand these things can happen Now on with the new week, new month and to get on top of everything See more
16.01.2022 My content with the most saves, reach and engagement? Instagram Carousels Carousels are a fantastic way to:... Engage with your followers. Provide valuable content. Get lots of information across without using big chunks of text. If you love the idea of creating carousels, but don’t want to spend hours designing and re-designing and then re-RE-designing Georgia and I have got you! Our Canva Carousel Template launch tomorrow! We’ve created templates that you can make your own by changing the elements to suit your branding. Here’s what you get: A beautiful carousel template that includes 10 editable pages. Three matching editable Instagram stories templates. Step by step video instructions through Teachable on how to edit your templates to match your branding. BONUS RESOURCE: Tips on writing your Instagram captions An Instagram caption checklist. BONUS RESOURCE: 100 niche hashtags for women in business that you can use with your carousels to help increase brand awareness. We KNOW our Canva Carousel Template are going to save you time (and frown lines!). @gemudesigns and I are SO excited! Stay tuned for all the deets tomorrow @ Melbourne, Victoria, Australia
15.01.2022 Some people are STILL choosing to buy followers rather than create a REAL audience ITS NOT ON I notice this mostly with people wanting to become Influencers and misleading brands to work with them by pretending they have lots of followers when they are actually bought ... But sadly, I have noticed some Social Media Managers are buying their followers!! And I worry if they are purchasing their clients followers too and the brand thinks they are finally gaining awareness but in reality its FAKE GAHHH! However, this can be avoided and spotted quite easily once you know what to look out for and as a business looking to engage an Influencer to help sell your products you deserve to know if the person you are potentially going to engage has a real audience or a bought one. Swipe left to see ways on how it can be identified....and if youre not sure? Please feel free to get in touch @ Melbourne, Victoria, Australia See more
13.01.2022 QUALITY BEATS QUANTITY EVERY SINGLE TIME This is your friendly reminder to not post for the sake of posting! If you are posting daily but the content you share does not serve a purpose, its basically the same as not posting at all - it will make no difference. ... Content worth sharing: Adds value Is relatable Educates your audience Is relevant Answers a question Solves a problem Is evergreen content Shows your personality Builds connection Offers insights into your business and services / products Its time to break that habit of thinking posting any type of content is better than not posting at all. Im interested to know what value have you gained from creating quality content for your business, share with me below P.s: If you are having trouble writing captions that add value and make your audience take action - lets chat more through a personalised Social Media coaching session that is designed for your brand only (You can book through the link in my bio) See more
13.01.2022 Oh heyyyy did you know that next week my little biz turns three years old??? SAYYY WHATTT I started this lil biz originally know as Your Outsource but I outgrew that quickly and found my niche... Social Media. The journey of becoming my own boss began when I fell out of love with my Government job of 7 years... That job is still one of the best experiences of my life but I just needed something new and fresh... something for me to call my own Plu...s I had just become a first time mum and wanted to spend more time with my boy Insert the start of my business here Helping small to medium business owners grow through the power of social media while also allowing them to focus on the core of their biz its seriously a win win situation Now here we are today, nearly three years in and in that time Ive moved to Melbourne and also had another tiny little human...Bless Next week, Ill be sharing what Ive learnt since being a biz owner but enough about me for the meantime and over to you Why and when did you start your business? I would love to hear below or feel free to slide into my DMs with your story See more
12.01.2022 Why Im so passionate about educating brands on how to grow their business through social media? Because I know the POWER social media has to grow sales. Majority of my clients found me on this very platform and they can find you too! I put the growth of my business down to showing up, sharing my knowledge and being my true self. ... When you are consistent, authentic and provide value to your audience, you get these results: Trust with your audience. Remain top of mind. Increase your brand awareness. Build a tight community with like-minded people. And when I say being consistent I dont mean posting to your feed EVERYDAY. Because umm... follower fatigue is actually real You can show up in other ways such as My Stories, spending time engaging with your audience and creating evergreen content that will continue to be relevant to your audience. The services I offer all align with helping you remain consistent, teaching you how to post with purpose and sharing your authentic self through storytelling. I truly believe it is the reason why my business is continuing to grow and its how yours can too You now understand the why, are you ready to learn the how? My 1:1 coaching sessions will teach you exactly how to do it followed by an action plan to get you started. DM me for all the deets or head to the link in my bio See more
12.01.2022 Here is something you probably didnt know about me In 2012, I was lucky enough to be selected to board the Young Endeavour voyage from Gladstone. A 10 day youth leadership program that helped shaped me and proved to me that I can do absolutely anything I put my mind to and behind all that insecurity I was born to be a leader. ... Even though Im prone to sea sickness every single time I step foot on a boat I decided I was still going to apply and take on this life changing experience For 3 full days, I had motion sickness, it was awful and I was glad to see the end of it The sailing training ship was mentally and physically tough! My biggest challenge was climbing the 30 metre mast to set the sails I cried the first time as I didnt realise how afraid of heights I was until I had just a harness connecting me to the mast. I will never forget the emotions I went through up there..plus it was raining and the waves were angry that day but I didnt want to let my team Red Sea down. I learnt: How to set sails How to navigate a ship Work off 4 hours sleep during night watch How to be mentally tough That I can live without technology How to be a leader I also beat my fear of heights and by the end of the voyage, I was volunteering to climb the mast! And lets not forget about the incredible humans I made long life friends with especially my friend Ange. It was seriously one of the most challenging but rewarding things Ive been lucky enough to do! If there is ever an opportunity to do something that will mentally challenge you, dont think about it, just do it! It will change your life See more
12.01.2022 Are you looking to get your product or service in front of more people and the right people? Of course you are! << Swipe left to see my handy tips on how to approach Instagram to increase your brand awareness. ... DISCLAIMER: This post is NOT about vanity metrics (you know Im not about that) its about GROWTH and tips on how to approach Instagram the right way @ Melbourne, Victoria, Australia See more
11.01.2022 Tomorrow morning, I am starting my 200km of The May 50k with a 10km walk from Richmond to Malvern East rain, hail or shine. I have been asked if the 200km includes my daily steps, the answer is no! The 200km is on top of my daily steps Thank you so much for those who have donated to my page and our teams page, Jog4Jen so far! ... You can support the challenge here: https://www.themay50k.org/fundraisers/jessicabovis Your donation will support the work of MS Research Australia and fund research into MS to develop better treatments and find a cure for this cruel disease. Lets do this
11.01.2022 YOUR CAPTIONS ARE JUST AS IMPORTANT AS YOUR VISUALS A Great Visual + A Catchy Caption = Scroll Stopping content. [You might want to save this post for later]... Unless you have millions of followers like the Kardashians, you are NOT going to get away with just posting an image followed by a cute heart emoji as the caption A good caption is the cherry on top to your visual as it helps stop your audience from scrolling the gram and gets them reading and engaging with your content instead. So how can you write a better caption for your next post? Start your caption with an opening statement that will grab the readers attention. Ensure that your posts are adding value to your audience through tips, statistics and relatable content. Keep the style of your post in line with your brand personality. Use words that your audience will understand and keep it relaxed using an informal style of communication. Have a call to action on what you would like your audience to do next. And if caption writing just aint your thing or you dont have the time, I have a new service dropping Monday that is going to be perfect for you! Do you agree that captions are just as important? Let me know your thoughts below See more
10.01.2022 Lets talk about a very popular topic right now copycats Before I start, I know being copied sucks Ive had it happen to me but I dont jump to social media to tell the world Because, well it adds no value to my audience and unfortunately, thats just business for you. Sadly, its a dog eat dog world in business. People are going to take your idea and sometimes they are even going to make it 10x better than your offering ... For example, Snapchat existed first and Instagram took the idea and added their own version with My stories Which now gets more views a day than Snapchats daily users. Snapchat existed first but it now doesnt compete anywhere near my stories So really, its always about adapting... if your idea gets taken, take it back and make it better before someone else does Instead of dwelling and telling the world, turn it into a positive on how you can improve the product or service. And if someone has copied your captions etc, well thats just rude and plagiarism... slide into their DM and kindly ask them to take it down. See more
10.01.2022 The happy dance I did when my kids went back to daycare? It has NOTHING on the happy dance I’m doing today as we launch CANVA CAROUSEL TEMPLATES!... We created these gorgeous designs to take the hassle out of creating on-brand, effective, eye catching carousels for your business. Talk about time saving These templates are EXACTLY what I wish I’d had when I started out doing client work, so I know you’re going to love them just as much as Georgia & I do! AND they’re only $49 (until the 5th of October 2020) What’s included in your template kit? 10 x editable pages of professionally designed, GORGEOUS (if I do say so) pages that you can customise to suit your brand; 3 x matching customisable Instagram Stories templates; A step-by-step video tutorial that walks you through how to edit your template to match your branding (it’s super simple, I promise!) PLUS, because I just LOVE giving added value, I’m going to include two BONUS resources! BONUS #1: An Instagram caption checklist and a video of my tops tips on how to create captions that connect. BONUS #2: ONE HUNDRED service-based niche hashtags that you can use with your carousels to increase brand awareness. What are you waiting for? Don’t miss out on our special launch price offer of $49 after the 5th of October the price will go up to $79 forever! Click the link in below to get yours and turn your template into a carousel that fits your branding https://www.socialtango.com.au/canva-carousel-templates-
09.01.2022 Pop the champagne its time to announce my newest service!! READY TO POST CAPTIONS! A service that has been designed to take the stress out of socials for business owners who understand the importance of social media, but feel overwhelmed by the thought of creating eye-catching, engaging content week after week. ... I have been doing this service for 6 months now as an alternative to my Social Media Management services and with a demand for it, I thought it was time to announce it to the universe So how does it work? You provide the visuals and well write engaging captions tailored to your business goals and your brand personality! (This service also includes creation of templates for your quotes and educational posts etc.). FREEBIES - All 3 month packages include: A FREE 30 minute coaching session based around building brand awareness and creating strong relationships with your audience. A FREE hashtag strategy with three sets of 30 hashtags for you to alternate between? Interested in learning all the deets? Head to the link in the bio. We cant wait to hear from you! **Please note that spaces are limited for this service.
09.01.2022 In this time of uncertainty, it is absolutely incredible to watch how the community is coming together to support one another. If a small business is still offering services just in a different way, I highly encourage you to still purchase from them during this time This week, I have been in contact more than ever with my clients and have been in absolute awe of the measures and innovative approaches they have put in place to protect their customers all while still b...eing able to serve them. Here are just some of the ways my clients are still running their businesses which I thought I would share with you and hope it can spark some ideas if you are feeling a little lost and overwhelmed: One of my lovely clients owns a homewares and fashion small business and they will be offering virtual tours of their store for customers and also providing FREE local delivery. Another client, who owns a food retail store is offering free delivery to their customers through their online store and have been working non stop around the clock to ensure that the most vulnerable dont miss out. Because demand is higher than supply, they sadly also had to increase prices (which they are wearing some of) at this time and their audience has just been SO supportive and leaving the most heartwarming comments on their social media pages. A plumbing client is offering virtual quotes for leaks, bathroom renovations etc through Zoom to anyone who has flu-like symptoms or is choosing to self-isolate. Sadly, I know that options like these arent open to some businesses and my heart is with you at this time If you can buy a gift voucher from these types of businesses to use later, PLEASE DO! We need to support our small but mighty businesses more than ever right now. PLEASE PLEASE PLEASE continue to support them! Who is with me? See more
09.01.2022 Today, I started the May 50k and completed a 12.1km walk from Richmond to Malvern East. It was a a chilli 9 degrees and raining I decided to put the umbrell...a away at half way to enjoy the rain drops falling down on my skin for the rest of the walk 187.9km to go! #walking4jen #jog4jen #themay50k
08.01.2022 Such a great post by the amazing Turia Pitt There are so many mistakes I could share and while humiliating at the time, its all part of the journey
07.01.2022 I understand not every business needs to be online to be successful...and these people? are NOT my target audience However, Im gonna throw my thoughts in here on this one.... because I truly believe ALL businesses should have an online and social media presence regardless if youre fully booked Here are the first questions that pop into my mind when I hear someone say they dont need social media or digital marketing: ... How are you nurturing exisiting clients and maintaining a solid relationship with them? Do you not want to be seen as a leader in your industry? How are your current clients or customers finding you? (Genuinely interested). Are you not looking to further grow your business? When I ask the top two questions? The biz owner is genuinely left speechless Look at it this way - McDonalds are a VERY well known brand, yet they still throw SO MUCH MONEY towards their marketing and advertising online. And they do this because remaining top of mind MATTERS and its a way to maintain relationships with their customers. Just because you are fully booked now, doesnt mean you will be in the future! You need to NURTURE your relationships with existing customers and clients before someone else does. Because, its 2020! And meaningful connections and continuing to share your story matters Do you agree? P.s I understand this could be an unpopular opinion, however this is my platform to share my thoughts
07.01.2022 Want to grab the attention of your ideal audience in 150 characters? OF COURSE YOU DO!!! Here are my top tips for what every Instagram for Business bio should include. ... << Swipe left to see. Need help with getting the most out of the gram? Get in touch to organise a coaching session. An investment of only $179 per hour @ Malvern, Victoria, Australia See more
07.01.2022 Ive always been a forever student Ever since I can remember, I wanted to learn and continue to learn more I annoyed my parents as a little girl by asking but why? Or how? I just needed to know EVERYTHING about what interested me. Some of you might not believe this but I was even put up a grade in primary school.... Education is whats important to me and I believe there is ALWAYS room for improvement no matter how much you think you know. And working in the ever changing digital marketing landscape? Well, you cant be left behind if you want to get the best results for your clients Ive always struggled with mindset and my confidence levels, so I have invested money and time into improving these areas also (if you couldnt tell ). So with that, I wanted to share some of the ways I have upskilled in 2020 so far: I completed my degree in Business majoring in Communications and PR. Im working with a confidence coach who has helped me see all of my potential. I had an Instant Clarity session with @rachel_kurzyp who showed me how to better understand my why and identify my top values in business. Ive completed mentoring with Jarrah from @sbj.studios for FB Ads which is now a new service I offer to clients and feel confident in. I bought the Business Bundle from @thebundleco.co which has over 90 courses from leaders killing it in their industry. Im currently doing the How to Create your own E-course course by @natalia_benson and recently finished the Pinterest Power course by @therisingceo . PLUS you can always find me reading a book and listening to podcasts that are all related to business and digital marketing. These investments? Im very proud of! Not only has it improved my professional and personal skills, it also has resulted in my business going in a bigger and better direction What has been your number 1 personal investment this year? Share below
05.01.2022 Its hard to remain productive when you work from home These were the first and only words that a previous work colleague blurted out when I told him I was resigning from my full-time job....not even a congrats OUCH!! ... The more Ive worked for myself and from home the more I have thought about this comment and to me personally? Productivity comes down to your mindset, not from where you work I get it, there are distractions at home and some days it can be hard to seperate the two from one another. BUT an employee who goes to work everyday can be unproductive and be distracted by their phone, social media, personal emails, motivation etc etc... So really, IT ALL DEPENDS ON YOU! Remaining productive to me is about setting boundaries and sticking to them Here are some of the things I have implemented to help me remain productive during workdays: I make an effort to work from the library to avoid being distracted by housework. Plus its free and very resourceful. I have put in place set hours and days that I work. ALL notifications except messages are turned off at all times. I write down everything I need to do before I start my day and week. I get dressed for the day as soon as I wake up (generally in activewear). I give myself a lunch break where I can do whatever I want. These are all the things Ive been sticking too! Im only human and fail some days but having these rules in place has helped me use my time wisely What are your thoughts on this comment? I would love to hear See more
03.01.2022 Why make your post salesy when instead you can tell a story! Storytelling connects with people and catches the attention of your reader It connects your brand with your audience and is the perfect way to share your values and what you care about. You can literally promote your products and services through storytelling, I do it every single day for my clients. ... If you are still constantly trying to push sales through SALESY content in 2020, Im sorry, but stop right now and re-evaluate your strategy PLEASE (I say this in the nicest way possible ) Of course the salesy post here and there is fine! But always remember that PEOPLE LOVE CONNECTION If you are struggling with how to write content that shares a story with your audience, swipe left for 5 ideas to get you on your way @ Melbourne, Victoria, Australia See more
03.01.2022 Hey all you cool cats and kittens! (If you know you know ) I just wanted to check in with you all, because personally, I feel like Joe Exotics eyebrow ring is hanging in better than I am lately Your Instagram feed is probably filled with posts about staying positive etc. which is amazing and I love ... BUT if youre like me, and worry about things that might not even happen, this current time is probably taking a huge toll on your anxiety and I just wanted to let you know that feeling these feels is more than ok! If youre taking a moment in history to relax in bed, rewatch your favourite movies or binge Netflix then High Five! If youre taking the time to work on your business or upskill then give yourself a big pat on the back! Whatever youre doing to cope in this situation, just know youre doing your best! And its okay to feel helpless, because in some way... we all do right now! We are all in this together and soon enough SCOMO is going to let us get back to living our normal lives but for now, we need to stay safe at home. I dont know about you but I cannot wait for that first drink in a bar followed by eggs benedict at my local cafe the next day Stay safe, stay healthy, connect with your loved ones and most of all be kind Id love to hear the first thing youll be doing once this challenging time is over! Share with me below See more
03.01.2022 Looking for fast results? Sorry Im not your girl In fact if anyone promises you results fast from their services.... run because the reality is youre probably going to end up disappointed. While there are definitely exceptions, (like that time I doubled sales in the first month of managing a clients social media platforms), most of the time seeing an impact from your efforts is going to take time ... It can take anywhere between 3 - 6 months (sometimes even longer) to see the desired results you are after and normally your Social Media Manager will make you aware of this Its not a one month thing and then you give up... no Unless you already have a highly engaged audience, you are most probably not going to get loads of sales from the first post your Social Media Manager publishes. Consistency is key and thats what Social Media Managers are REALLY good at doing. They keep the content flowing, they learn to understand what your audience responds well to, they help more people find you and they create hype around your brand! And eventually with all the consistency and persistence - your content is going to get the response it deserves As you have built trust with your audience, your content excites them and they want buy from you because they feel like they know you. My clients know that results dont happen overnight and I want to keep it that way So for this reason? My social media management services will now be a minimum of three months because its a waste of both of our time if you are just going to use my services for 30 days. Sorry! It just wont work See more
02.01.2022 Oh Heyyy e-commerce biz owners Guess what is right around the corner? ....HOLIDAY MADNESS! I’m talkin’ Black Friday, Cyber Monday, Christmas and New Years (plus all those Sagittarius birthdays) ... This means one thing it’s time to get your FB ads organised! Pronto. CHOP CHOP! Why now? Because like the funnel above, you want your audience to be warmed up so you’re top of mind and ready to target them with your bottom of funnel strategy.... AKA your conversion campaigns. The WORST thing you can do is leave it too late. Rushed ads rarely lead to good results. I want you to have next level sales until the end of the year. If FB Ads Manager, makes your head spin, I can help you Slide into my DM’s and I can send you all the deets so we can move your target audience from ATTRACT to ACTION
02.01.2022 This May, Im leaving my limits behind and am going to complete 200km to raise money for MS research. Every kilometre I clock is a step closer to finding a cure for multiple sclerosis. You can support my challenge by donating here: https://www.themay50k.org/fun/jessicabovis/the-may-50k-walk... Or join me! Every step counts. #KissGoodbyeToMS #MSResearch
02.01.2022 Carefully identifying your target audience = results for your business! [SAVE THIS FOR LATER] You cannot sell to EVERYONE just no, its impossible The reality is, not everyone is interested as they might not have a want or need for your product / service. ... Swipe left to see some helpful tips that will assist you on your way to finding your target market. @ Melbourne, Victoria, Australia See more
01.01.2022 What is one thing you will be doing in 2021? For me it’s treating Social Tango as a client. After the year it’s been, I haven’t been able to look after my own business.... and it really shows! ... I say the year it’s been in both a positive and negative way. The positives? I’ve had a lot of growth that removed time from my schedule to work on my biz, not just in it. The solution for this was outsourcing and engaging a subcontractor that has saved me from the burnout that was near. The negative? was a pandemic resulting in the kids home full-time for 8 weeks If you’re a parent, you know what I mean.... It felt impossible to achieve anything with an active 1 year old seeking all of your attention and a nearly 5 year old wanting you to answer 10 million questions Now trust me - In no way am I glamourising busy. It sucked! I’m glad things have gone back to our old routine as it benefits not only me, but the most important people in my world Why am I waiting for 2021 to do this? Because, that’s when I’ll have the time to really implement it.. No half ass jobs will be happening over here But for now... it’s time to focus all my work energy on my clients, because this is their most busiest time of the year
