The Initiative in Gold Coast, Queensland | Social media agency

The Initiative

Locality: Gold Coast, Queensland

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• Social media agency
• Graphic designer
• Digital creator

25.01.2022 With the world becoming even more digital, it has been work, work, work this month including the design of the print publication for the 50 Best Places to Work study and digital assets, design and development of Work For The Best website, website design and development for Wrk+ and a beautiful branding project for Japanese brand Holly Camp based on Amami Island, if I can ever go OS again - it’s my first post of call!

23.01.2022 Find your voice, take a stand, share independent ideas with uncommon ears. You never know you might grow.

22.01.2022 Copywriting is a critical component of creating engaging content. Finding inspiration can be exhausting and sometimes good enough isn’t good enough. Good is dull and unimaginative here are 7 words to use instead of ‘Good’ for some Friday inspiration

22.01.2022 All things digital In 2010 I took the plunge and launched The Initiative amidst the global financial crisis, after 10 years I’ve had the pleasure of creating amazing brand experiences and digital content for clients all over the world including seasonal campaigns for US brand Sterling Forever. I’ve always been passionate about the digital space and the endless opportunities within it, but now amidst a new form of crisis my passion for digital design and online marketing is now more focussed than ever.

21.01.2022 https://www.9news.com.au//210c130c-d6a9-41d5-aba8-a72ba88d

19.01.2022 Finding inspiration from the amazing and a little bit spicy @yesyesjalapeno #graphicdesign #digitaldesign #photography #designer #design #sydneydesigner #brisbanedesign #australiandesigner

18.01.2022 Obsession cont’d

18.01.2022 Blue sky thinking a place for ideas, concepts, new ways of doing things, improved products and services, or just a different outlook. It’s a new week, be free with and try something new

18.01.2022 After a day gardening, I’ve decided artist Nobel Truong’s version is much smarter.

17.01.2022 My name is Tamara and I have an unhealthy obsession with @yesyesjalapeno #creativity #inspiration #justcoolshit

16.01.2022 I’m so excited about this new concept for an important non for profit organisation. #madewithlove #comingsoon

12.01.2022 Summer bodies are made in Winter! #covidweightgainisreal #covidweightgain #getmoving

12.01.2022 Simple and elegant packaging design for @nvylifestyle

12.01.2022 Monday Mood #blahs #mondaymood #mondayvibes #designer #goldcoastdesigner #blahblahblah #illustration

10.01.2022 Sunday. #daffodils #clouds #solitude #poetry #williamwordsworth #

09.01.2022 Identity for LA skate brand LEVEL We have been working with these guys on building their identity from the ground up, from the creation of their primary logotype to the design of all their branding elements Find your spirit and take a stand #skatelevel

09.01.2022 All this WFH has got me thinking about the need for a separate studio I’m dreaming of this delightful Plaster Fun House by @sansarc.studio which is a fusion of Art Deco and P&O architecture. To me it’s like a fusion of Sydney’s northern beaches and Gold Coast relaxed style - if only our Queensland Premier could be more collaborative right now we might also have some new creative outcomes!!

08.01.2022 There is a reason that Content Marketing costs 62% less than traditional advertising and generates about 3 times more leads. Creating Content out of thin air can be tricky, it takes copywriting skills, design skills and industry expertise. One of the most common questions my clients ask me is what do I post. We’ve all had creative blocks so for those days where you need a bit of inspiration I’ve created a list of high level ideas to kick start your creativity number 1 being case in point. Link in bio

08.01.2022 Visual language design and story telling for Level Skateboards starting with the Brand Ethos. / We don’t believe that one course should determine your direction / WE BELIEVE IN EQUALITY AND THE HEALTH OF OUR PLANET.... FORGET THE HORIZONTAL, DON’T STAY VERTICAL. / Find your spirit and take a stand. #skatelevel

07.01.2022 Do something this September that’s worth a remember - create, make, bake or shake. Don’t let the pandemic get you down, find a Spring creative fling and do something fun. Write a ditty, plant some herbs, try a new recipe or dance in a reel, whatever you do, please share with me, I’d love to see you!

07.01.2022 Social distancing

05.01.2022 Urban landscape symbolic of 2020 round and round we go! This beautiful shot is by the stair obsessed @zhpixx

04.01.2022 Embracing one of my favourite cultures for a new Los Angeles branding project. #skatelife #skateraesthetic #streetstyle #urbanphotography #urban #graphicdesign #brandingdesign #branding #losangeles #losangeles

03.01.2022 Get your copy of the 2020 Best Places to Work designed by @__theinitiative__ (that’s us!) is in today’s @financialreview #bptw2020 #designedbytheinitiative #graphicdesign #publicationdesign #gptwau #gptwaustralia #brandingdesign #printdesign #editorial

02.01.2022 "To create is to believe in tomorrow." https://www.theinitiativeco.com.au/ideas/spring-playlist