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The Spice Agency in Woollahra | Business service



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The Spice Agency

Locality: Woollahra

Phone: +61 2 9955 4444



Address: Level 1, Suite 1, 1 Moncur Street 2025 Woollahra, NSW, Australia

Website: http://www.thespiceagency.com

Likes: 74

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24.01.2022 Our packaging design for Stay Loyal speaks to the dog owner who wants to feed their dogs with quality ingredients and a holistic diet and trust the people who make it. We are so very proud to have won an award for our packaging design for this great Australian made product.



23.01.2022 We had the great opportunity to design the labels for another great Australian wine, the Highline Braynestorm Tumbarumba 2017 range. The pure mountain air and water of the Tumbarumba region elevates the taste profile of the grapes and we wanted to translate the crisp & refreshing notes in our design. A sleek and stand out design using raised metallics creates shelf stand out and premium cues paying homage to the beautiful wine created by winemaker Adrian Brayne ... #thespiceagency #spicedesign #packagingdesign #branding #packaging #design #graphicdesign #australianpackaging #fmcg #designlovers #designlife #brisbanedesign #brisbanepackaging #sydneydesign #sydneypackaging #wine #graphicdesign #bestofpackaging #packagingdesigninspo #labeldesign #winelabeldesign #australianwine #tumbarumba

21.01.2022 Our Brisbane office turns 2

20.01.2022 Successful food photography is a combination of great planning, exceptional styling and an experienced photographer. Our Brisbane team partnered with @cleaversorganicmeat to bring their Organic Beef Jerky range to life in beautifully styled and perfectly captured images. Our @cleaversorganicmeat Jerky shoot shows the product with various cameo ingredients to support the key flavours resulting in mouth watering imagery for the brand. Cleaver’s Organic Jerky along with pepperc...orns, garlic, parsley all beautifully lit and styled in a natural, ‘at home’ kind of feel. A shout out to our Brisbane A-Team: @thespiceagency @dylanevansphoto @brisfoodstylist @cleaversorganicmeat - we know you guys had way too much fun on this shoot! #thespiceagency #spicedesign #packagingdesign #branding #packaging #design #graphicdesign #fmcg



17.01.2022 When Queen Fine Foods told us that they wanted to reinvent their entire baking and decorating range we were beyond excited. . The iconic Australian brand was looking to modernize and refresh their range and bring the fun that the products are used for, onto their packaging.

17.01.2022 From the beginning of this project we knew it was special; working directly with the owners of Stay Loyal gave us great insight into their passion and drive to provide healthy dog food that was 100% what it says it is.

14.01.2022 The packaging design is a clever combination of the Dr Oetker brand colour teal, mixed with the flag device that is paying tribute to the previous labels that featured the ribbon. . The Queen brand sits commandingly at the top of the label, bringing a sense of quality and authenticity to everything that is produced. . Thank you Queen Fine Foods for allowing us to participate on this fabulous journey of magical reinvention!



13.01.2022 Working with the Stayloyal brand and in heading their packaging project we found it was a great opportunity to indulge our creative senses. We collaborated with Sasha Corderio from Bedrock Insights to delve into the mindset of the dog owner (and dog lover!) and we used these learnings to create a strong design based around a striking brand mark and a quality look & feel. In featuring Robert & David's story on the front of pack, we aimed to create an emotional connection wi...th the consumer. A bright colour palette was chosen for ease of variant navigation, allowing the buyer to search for the flavour quickly. The overall result is stylish and premium, a true reflection of the Stay Loyal brand promise and quality product. #thespiceagency #spicedesign #packagingdesigner #branding #packaging #design #graphicdesign #australianpackaging #fmcg #designlovers #designlife #brisbanedesign #brisbanepackaging #sydneydesign #sydneypackaging #graphicdesign #bestofpackaging #packagingdesigninspo #dogfood #petfood #holistic #healthydogfood #naturaldogfood #holisticpetfood #grainfree #nutritiousanddelicious #doglover #dogs #dogpeople

12.01.2022 We began with a strategy phase where we drilled down into the category and really explored who our customer was. . We learnt about the modern day baker and how this just isn’t a ‘typical’ single demographic. We then moved to creating our territories and progressed to developing our concepts. For the 72 SKU range, the standout teal concept was chosen and developed.

12.01.2022 The Spice Agency designed EFFEN RTD. The EFFEN story is that the word ‘effen’ is Dutch for smooth, even, and balanced, and the vodka and brand was created for those who are deliberate about every detail they choose. From their clothes and clubs, to their cocktails and company they keep. EFFEN Vodka wasn't just distilled for themit was designed for them.

11.01.2022 Last month we attended the Brisbane Advertising and Design Club ( BADC - @badcproducer ) awards and we were so happy to bring home a bronze for our creativity with the Stay Loyal Project.

06.01.2022 Following a successful pitch in 2017, The Spice Agency were tasked to revamp the Munns lawn care range and address the current communication on pack. The design now has a clear architecture on pack for the Master Brand and Sub Brand that visually connects with the target audience. The Munns brandmark has remained almost unchanged, with a slight update, to not alienate their current consumer base. Newly designed symbols/icons/images clearly illustrate the product benefits of e...ach product for ease of navigation and the situational environment was used with retailer feedback was extremely positive and as a result a larger amount of SKU’s were accepted by the larger retailers. #thespiceagency #spicedesign #packagingdesigner #branding #packaging #design #graphicdesign #australianpackaging #fmcg #designlovers #designlife #brisbanedesign #brisbanepackaging #sydneydesign #sydneypackaging #graphicdesign #bestofpackaging #packagingdesigninspo #lawnfever #instagarden #grass #lawncare



04.01.2022 Presenting the beautiful ‘Buyer's Find’ Limited Edition wines, a range of wines carefully selected by the BWS Wine Panel. The grapes are sourced from selected parcels from Australia's most celebrated wine regions. We used high quality embellishments such as a high build varnish and metallic ink to make the design feel special, as well as incorporating personal details by using a hand stamp and a signature across the individual lots in the range. The result is a crisp, clean, ...bold design full of character just like the wine! Cheers! #thespiceagency #spicedesign #packagingdesign #branding #packaging #design #graphicdesign #australianpackaging #wine #australianwine

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