Modern Currency in Malvern, Victoria, Australia | Public relations agency

Modern Currency

Locality: Malvern, Victoria, Australia

Phone: +61 3 9113 7800

Address: 13 Claremont Ave 3144 Malvern, VIC, Australia

Website: http://moderncurrency.com.au/

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03.02.2022 Recently, our lovely client @thealbertpark, featured in @the_enroute's round-up of the best places to 'Eat, Sip & Stay' this January! For a limited time, the Albert Park Hotel are hosting a @gordonsginau pop-up garden, so visitors can enjoy a refreshing beverage, all whilst watching the Australian Open on the big screen - what more is there to love? #PublicRelations #PublicRelationsAgency #PublicRelationsMelbourne #Marketing #MarketingAgency #MarketingMelbourne #CommunicationsAgency #DigitalMarketing #AlbertParkHotel

24.01.2022 How delicious does this Korean chicken look from Crisper's Waverley Gardens?! It smells & tastes even better than it looks! We love creating content for the team at @waverleygardensshoppingcentre - photoshoots are something we definitely missed during lockdown. We are so glad we can get back out there and take some creative shots with the team. #PRAgency #PRAgencyMelbourne #MarketingCommunications #MarketingAgency #MarketingAgencyMelbourne #CommunicationsStrategy #ContentCreation #SocialMediaContent #Photoshoots #WaverleyGardensShoppingCentrw #CrispersWaverleyGardens

24.01.2022 Our client and Australia's leading skin scientist and cosmetic chemist, Terri Vinson, was interviewed by the incredible Eleanor Pendleton (editor-in-chief) and the equally as fabled, Erin Cook (beauty director), this week on Gritty Pretty Radio. Deep-diving into Terri's acclaimed career in cosmetic medicine, the podcast touches on Terri's experiences of being a female within the vastly male-dominated STEM industry. With special mentions to Terri's debut novel, Skinformation, and an in-depth commentary on how to keep your skin looking youthful, this episode is an audio delight. If you're a skin-savvy consumer or a beauty buff, we highly recommend you give it a listen. Terri's episode of Gritty Pretty Radio is available to download on Spotify and Apple Podcasts now. Video courtesy of Gritty Pretty.

24.01.2022 Our client, Urban Crush, currently have a special summer offer running for all of their Urban Crushers! For a limited time only you can redeem 25% OFF your next order. All you have to do is sign up to their database and they will email you your code. We love helping brands build their communities through electronic marketing. It helps a brand stay in touch with their key stakeholders and share with them new and exciting information. If you're wanting to build your customer database but don't know where to start, get in touch with us today, and we can help you do so.

23.01.2022 This week, Before You Speak Coffee and Commando Steve launched the 10FOR10 Challenge, to encourage participants to get active for 10 minutes across 10 days; whether that be cardio, strength, or even just a burst of meditation! Participation is simple - just follow @beforeyouspeakcoffee and @commandosteve for workout inspiration each day. The timer is on. 10 minutes is on the clock. What is everyone waiting for?! Get Moving! #PublicRelations #PublicRelationsAgency #PublicRelationsMelbourne #Marketing #MarketingAgency #MarketingMelbourne #CommunicationsAgency #DigitalMarketing #BeforeYouSpeak #BeforeYouSpeakCoffee #10For10

18.01.2022 We love spreading the love & spreading (lots and lots) of Carmex at MC. We loved designing a fun eDM to show their 'pay it forward' campaign in the lead up to World Kindness Day on 13th November. Visit CARMEX Australia's Instagram account and check out their stories to see how you can pay it forward this month.

18.01.2022 We are excited to announce we are working with Masters of Choreography to help rejuvenate Melbourne's once-thriving night-life with their new show, Wanderlust: an adults-only, cheeky dance Cabaret! Brought to you by the dynamic duo, Jennifer and Milo Masters, who have respectively sold-out dance theatre shows across the globe, including London's highly acclaimed West End, Wanderlust is certain to be nothing short of spectacular. Masters of Choreography have partnered with Welcome To Thornbury to deliver 16 shows across February, with opening night taking place on the 18th of February. So strap on your hats and hold onto your skirts, Wanderlust is a production you will not want to miss!

16.01.2022 Melbourne Chef & Chocolatier Samrat Karki is the genius behind these incredible artisan, handmade chocolates. Made fresh each day and plant based, these new chocolates pictured contain Pinot Noir. Yes. You can thank us later. Delicious, delicate and oh so chocolatey & decadent! . . .... #contentagency #melbournecontent #melbournephotographer

16.01.2022 We did it, Melbourne! Smiling faces all 'round (and tears in our eyes!) knowing that Victoria is opening up again as of tonight. What a crazy year it has been. We are so excited for all of our clients that have done it extremely tough, had to pivot, had to be innovative during the tough restrictions and we, as a team, are so excited to be back in the office again (soon), sipping on Cafe Claremont coffee and doing our 3pm squats! Cheers to us all!

16.01.2022 Have you heard about our most recent campaign for our client CARMEX Australia? To get an insight into how we helped launch the new lip balm range, head to our blog on the Modern Currency website to read the article, 'Case Study: CARMEX Naturally': https://moderncurrency.com.au/case-study-carmex-naturally/

14.01.2022 The COVID-19 pandemic has certainly altered the way we shop, with e-commerce sales having increased exponentially since March. Our wonderful client, Trendii Australia, is featured on @vogueaustralia’s digital site this week. @gettrendii is an AI-driven application, specifically designed for the avid shopper and is the answer to a personal pocket stylist. Simply upload an image of a look you’re inspired by and @gettrendii will display an identical match or something rather sim...ilar. The app allows you to shop images on social media, websites, magazines and real-life inspiration at the touch of a button. With both high-end designer and affordable options to suit everyone’s budget, @gettrendii will have you feeling like a style icon in no time. Thank you to @vogueaustralia for the inclusion and @jennurick for the write-up. #PublicRelations #PRAgency #Marketing #MarketingAgency #Melbourne #CommunicationsStrategy #ContentMarketing #ContentCreation #Publicity #Strategy #Communications #MarketingAgencyMelbourne See more

12.01.2022 A yawn is a silent scream for coffee. Need an afternoon pick-me-up? Try a steaming cup of Mr & Mrs Mill from one of K-fee's quality coffee machines - you won't regret it, we promise.

10.01.2022 Although we're halfway through our Australian summer, it's important to not become complacent with our sun-safe practices. Applying daily SPF is imperative to prevent anti-ageing and decrease your risk of skin cancer. This week, Vira Anekboonyapirom from enRoute magazine took a deep dive into why consumers should be applying mineral sunscreen, not only for our skin's benefit but also the marine biomes. Our client Terri Vinson's expert commentary is included in this piece. Ter...ri explains how chemical-based sunscreen absorbs UV radiation beneath the surface of our skin and are therefore counteractive. To read the full article, visit enroute.com.au. Thank you to Vira for this inclusion! Image via enRoute magazine. . . . #ContentMarketing #ContentCreation #PRMelbourne #MarketingAgency #PRAgency #ContentMarketingMelbourne #MarketingAgencyMelbourne #PRAgencyMelbourne #TerriVinson #EnRoute See more

10.01.2022 Our client, Rochford Wines - Yarra Valley is always searching for unique and innovative ways to bring joy to everyone who dines with them. With two critically-acclaimed restaurants onsite, they pride themselves on delicious food and Rochford wine. To find out more about the new summer menus, their latest blog post will be sure to persuade you to visit the Yarra Valley soon. Head to the link here: https://blog.rochfordwines.com.au/summer-dining-with-rochf/

10.01.2022 Our client, Rochford Wines - Yarra Valley welcomed live music back to the Yarra Valley last weekend with their concert, Sounds Better Together. With performances from Jimmy Barnes, The Tesky Brothers and Vika Lida, we are thrilled their gates have reopened to music-lovers alike. We are so excited to be able to plan events again for our wonderful clients and are looking forward to seeing what will come of 2021!

09.01.2022 We would like to introduce you to our new client, @hampers_handpicked. Created by Dr Katrina Warren, their selection of hampers range from packs suitable for your loved ones, best friend, Kris Kringle, and even your four-legged friends! They are the perfect gift for any special occasion and include products from some of our other amazing clients, including @synergieskin and @quinns_co. With Christmas just around the corner, they are the ultimate ‘handpicked’ gift. #MelbournePR #BrandPartnerships #Partnerships #PRAgency #Marketing #SocialMedia #ContentCreation #HampersHandpicked #QuinnsCo #SynergieSkin #PublicRelations #CommunicationsStrategy #Communications #Strategy #Marketing #Melbourne

06.01.2022 Throwback Tuesdays call for an enormous congratulations to Sam Arcadipane and the team at @prettylittlefusspot. In October, our amazing client, Fusspot Beauty Tea, was awarded the ‘Best New Global Tea Startup’ in the World Tea Awards. And you know what, we think that calls for a nice hot cup of Fusspot’s Glow Junkie Tea! Excuse us whilst we pour ourselves a cup. #ContentMarketing #ContentCreation #PRMelbourne #MarketingAgency #PRAgency #ContentMarketingMelbourne #MarketingAgencyMelbourne #MarketingStrategy #CommunicationsStrategy #PublicRelations #Publicity #Strategy #Communications #CommunicationsStrategy

06.01.2022 Last week, we were fortunate enough to have the team at 7NEWS Melbourneourne visit llaollaos first Australian store in QV Melbourne. With the rise of digital media, which encompasses a heavy focus on social media, often traditional PR methods such as television pitching can be overlooked. Television can be a fantastic way to visually showcase your product or services story whilst enabling your key messages to be communicated to potential audiences. During this process, it is important to be reactive and topical when pitching to reporters. Check out this snippet of llaollao's appearance on 7NEWS Melbourne

05.01.2022 Starting our week off the healthy way with a super refreshing and utterly delicious Bill’s Strawberry Smash from @urbancrush.au! @urbancrush.au offer 100% natural smoothies that are convenient, nutritious and completely plant-based which means they are the perfect accompaniment to any vegan or vegetarian diet! Simply add your sachet to 175ml of cold water, give it a shake and you’re ready to go! #ModernCurrency #PRAgency #Melbourne #ContentCreation #Vegan #VeganFood #PlantBasedDiet #PlantBased #DairyFree #VeganSmoothie #HealthyFood #UrbanCrush #VeganSnack #SmoothiePowder #MarketingStrategy #DigitalCommunications #SocialMedia #Photography

03.01.2022 With summer well and truly around the corner, why not make the most of the warmer weather this weekend with a delicious doughnut box from @goldelucksdoughnuts? We don’t mean to tempt you but they are also having a Black Friday & Cyber Monday Sale with 20% off storewide! They’re the perfect Christmas gift solution for any sugar-addict! #ContentMarketing #ContentCreation #PRMelbourne #MarketingAgency #PRAgency #ContentMarketingMelbourne #MarketingAgencyMelbourne #PRAgencyMelbourne #Melbourne #MarketingStrategy #CommunicationsStrategy #PublicRelations #Publicity #Strategy #Communications #CommunicationsStrategy

03.01.2022 Walking into Monday with some berry delicious Urban Crush freeze dried smoothie goodness in our bellies. #contentcreators #melbourne #marketingagency

03.01.2022 Have you heard the latest news along the grapevine? The team at @splashvodka have something exciting launching very soon! With Seltzers being all the rage at the moment, this announcement will be sure to help quench your thirst all summer long. Can you guess what it may be? #PRAgency #PR #PublicRelations #Marketing #MarketingStrategy #MarketingAgency #Communications #CommunicationsStrategy #Melbourne #SplashVodka #Seltzer

03.01.2022 How beautiful is this sculpture created by globally renowned Andrew Rogers? Titled, 'From Hope to Optimism', this piece is a part of his series, Weightless. Made purely from bronze and stainless steel, these mesmerising flowers were cemented in 2010 at Sculpture by the Sea in Bondi, NSW. . . . #ContentMarketing #ContentCreation #PRMelbourne #MarketingAgency #PRAgency... #ContentMarketingMelbourne #MarketingAgencyMelbourne #PRAgencyMelbourne #Melbourne #MarketingStrategy #CommunicationsStrategy #PublicRelations #Publicity #Strategy #Communications #CommunicationsStrategy See more

01.01.2022 While we won’t get to enjoy the Spring Racing Carnival in the same way this season, we can still celebrate, indulge and mark the occasion with great food, wine & a little imagination at home or at a picnic with loved ones. Do it in style with these amazing Rochford Wines Spring Racing boxes, various options to choose from - each created for a different time of day! Do it; you know you want to - and support the Yarra Valley and hospitality. #Melbourne #SpringRacingCarnival

26.12.2021 We were thrilled to end 2021 on a high when our client, @beausgrainfreebiscuits appeared on @tickernewsco, with a focus on their tasty treats for pawfect pups. Following our ongoing pitching efforts before wrapping up the year, it was wonderful to reach a total viewership of 308,142! If you are interested in having your brand in front of this many eyeballs and work alongside a team of friendly, communication professionals, look no further! Send us an email at [email protected] to find out more.

13.12.2021 Back in December when the sun was shining and party season was in full swing, we liaised with stylist, blogger and content creator @jamieazzopardi to host a fun, summer boat party for our client @makubrewingco. Following our ongoing pitching efforts, it was amazing to see these delicious beers enjoyed by guests and capture some unique content creation to use across the brand's social channels. To check out the rest of the photoshoot, follow @makubrewingco and give them some love!

01.12.2021 For the past few months, we have been working with our client, @publicbrewingco and Holmes Hall to turn our Beers & Bangers event ideation into something much bigger. Locked in for this Saturday 22nd January from 12pm until late, it was so exciting to bring these two amazing brands together to create what will be a spectacular event! At Modern Currency, we love securing partnerships and collaborations like this one and helping them come to life! If you need a creative, fun and proactive agency to plan your next event, drop us a line at [email protected]

23.11.2021 This month, @visitballarat was included in @countrystylemag. The beautiful feature highlighted the breadth of this historic town's offerings, including where to live, shop, eat, and, you guessed it, VISIT! Featuring the owner of @theprovincialballarat, @gorgicoghlan, and Brad Wilson, founder of @littlelondistillingco, we helped coordinate this piece, including undertaking the pitching; arranging the photography, interviews, and more during lockdown last year - it's amazing w...hat you can muster during isolation. Thank you to Kylie Imeson and Claire MacTaggart for making this come to life and Ballarat local @taracmoorephotography for the stunning photography. Image via: @countrystylemag.

12.11.2021 PSA: There's still time to apply for our internship program! Are you a passionate go-getter, all-round legend and have a creative flair? Look no further than Modern Currency! We are on the hunt for a fabulous intern to join our rewarding internship program. If you’re obsessed with consuming, creating and writing content (and all things coffee!), we’d love to hear from you! At MC, you will have the opportunity to dive headfirst into the depths and fast-paced world of communi...cations and experience everything the PR, marketing and social media industries have to offer. Position requirements: Dog lover Good banter Proactive attitude Brain full of ideas Coffee obsessed Innovative Takes Initiative If this sounds like you or someone you know, then send us an email with your CV and cover letter to: [email protected] - we would love to hear from you!

27.10.2021 You might be wondering, what's all of the fuss about with Instagram Reels? Well, we are glad that you asked! Last year, Instagram revealed the platform is no longer considered a photo-sharing app, and with new updates introduced to reflect this, it is being observed that Reels and video content are receiving two times more engagement than other posts! If you would like to learn more about what type of content your brand should be posting to reflect this, have a read of our latest blog post: https://moderncurrency.com.au/how-important-is-video-conte/

20.10.2021 We had the privilege to interview our client, Sarah, co-founder and tea Sommelier from Impala & Peacock to predict the wellness trends of 2022 for you! There is nothing like a global pandemic to underscore the importance of health, she said. People are looking for natural ways to boost their immune health and lower their stress levels. Do you agree with this wellness trend? What is one practical step you want to take to improve your health? Swipe left to read more.

07.10.2021 One of the newest brands to enter our portfolio, Ganzo Cucina has taken the Melbourne food scene by storm after their recent revamp! Through media relations, we have been able to secure some terrific coverage for the brand, including this piece in Thrillist. We are looking forward to more exciting work to come with Ganzo!

28.09.2021 Are you a passionate go-getter, all-round legend and have a creative flair? Look no further than Modern Currency! We are on the hunt for a fabulous intern to join our rewarding internship program. If you’re obsessed with consuming, creating and writing content (and all things coffee!), we’d love to hear from you! At MC, you will have the opportunity to dive headfirst into the depths and fast-paced world of communications and experience everything the PR, marketing and social... media industries have to offer. Position requirements: Dog lover Good banter Proactive attitude Brain full of ideas Coffee obsessed Innovative Takes Initiative If this sounds like you or someone you know, then send us an email with your CV and cover letter to: [email protected] - we would love to hear from you!